2015 Preview: December

December 1st, 2015

November ended on a positive note with a strong Thanksgiving weekend. Even so, the overall numbers were mixed with a lot of misses mixed in with a few hits. It was better than October and we will call that a victory. Meanwhile, December is potentially record-breaking. Actually, given the evidence, it is almost assuredly going to be record-breaking. Star Wars: The Force Awakens has already set a record for the most money taken from ticket pre-sales and the biggest December weekend will fall. The pre-orders alone will guarantee that. On the downside, it is very likely that no film will make as much in total as The Force Awakens will make during its opening weekend. There's a chance no film makes in total as much as The Force Awakens makes during its opening day. There are a few films that have a shot at $100 million. For example, Joy should get there, if it becomes a major player during Awards Season. If not, it will at least come close. Daddy's Home, and to a lesser extent Sisters, could be surprise $100 million hits. However, like the rest of 2015, December is shaping up to be a month of a record-breaking hit and a lot of films that struggle just to get noticed. On the other hand, last December, was a lot more balanced at the top with four films earning more than $100 million, led by The Hobbit: The Battle of the Five Armies. There's a chance The Force Awakens earns more than all four $100 million hits from last year earned combined. More...

2012 Preview: October

October 1st, 2012

2012 continues its downward path. After a record-breaking spring, thanks to The Hunger Games, and a record-breaking start to the summer, thanks to The Avengers, the box office hasn't been able to maintain any real momentum. For most of the month, September was no better than August and now the year-over-year gains are just a little more than inflation. October will need to improve or 2012 will be in real trouble. Unfortunately, that might be tough. There's not a single film coming out in October that looks like it will be a guaranteed $100 million hit and there are only two films with a realistic chance, Taken 2 and Paranormal Activity 4. (There's also Cloud Atlas, which is a wild card. That movie could bomb or be the biggest hit of the month and I wouldn't be surprised either way.) There is a chance all three will get to the century mark, but there's a better chance none of them will. Last October, two films cracked $100 million: Paranormal Activity 3 and Puss in Boots, with the latter nearly reaching $150 million. I don't see any film coming close to matching that figure. On the other hand, last year there were six films that one could accurately describe as bombs. So while 2012 is weaker at the top, it could have better depth than 2011 did. Let's hope so, because we can't afford more bad news. More...

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