Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Friday Estimates: Hustlers Helps the Box Office Get Lucky on Friday the 13th

September 14th, 2019

Hustlers did surprisingly well to earn first place on Friday with an estimated $13.1 million. This puts it on pace for $32 million over the full weekend, which is more than enough for the biggest opening in STX Entertainment’s history and the biggest live-action opening in Jennifer Lopez’s career. It is not that far behind Crazy Rich Asians’ five-day opening and will also be Constance Wu’s best opening. There’s more good news: The film’s reviews are the best in the top ten at 87% positive and STX Entertainment has tended to have a lot of success giving their films long legs. The Bad Moms franchise is evidence of that. On the downside, the movie only managed a B minus from CinemaScore, but it is a dark comedy and those can be divisive. Additionally, while it earned first place on Friday, it won’t stay there for long. More...

Weekend Predictions: Can Hustle Con Its Way Past It?

September 12th, 2019

There are only two wide releases this weekend, Hustlers and The Goldfinch. The buzz surrounding Hustlers has grown at the perfect time, but it has a non-zero chance of topping It: Chapter Two for top spot on the weekend box office chart. On the other hand, The Goldfinch is seen as busted Oscar-bait and will only open in the top five due to extremely weak competition. This weekend last year, The Predator earned first place with close to $25 million, while the other two wide releases earned about that combined. This means last year’s three new releases will be more potent than this year’s two new releases, but I think 2019 will earn a comfortable win, in part thanks to this year’s much better depth. More...

Weekend Predictions: Is It Time for Panther to Relinquish Top Spot?

March 8th, 2018

There are four wide releases coming out this week, but only one of them, A Wrinkle in Time, has a shot at dethroning Black Panther. Only one other, The Strangers: Prey at Night, has a shot at the top five. The other two, Gringo and The Hurricane Heist, are just hoping to not embarrass themselves. This weekend last year, the top two movies earned nearly $100 million. This year, the top five likely won’t earn that much. 2018 will lose the year-over-year comparison, but hopefully it will be close. More...

Home Market Releases for February 6th, 2018

February 7th, 2018

There are not a lot of big titles on this week’s list of home market releases and there won’t be for at least a couple more weeks. That’s not to say there is nothing worth picking up. Both Blame (DVD) and Only the Brave (Blu-ray) are Pick of the Week contenders. In the end, Duckman: The Compete Series is the Pick of the Week winner and worth picking up, unless you own the previous DVD releases. More...

Weekend Estimates: Daddies Sneak into Second Place; Thor Solid in Second Week

November 12th, 2017

Thor: Ragnarok maintains a firm hold on top spot at the domestic and international box office this weekend, with a respectable decline of 54% at home taking it to $56.6 million for the weekend and $211.6 million to date. With another $75.9 million internationally, for a total of $438.5 million overseas, Ragnarok will pass $650 million worldwide today. That makes it the most successful Thor film already, and it seems like it should retain decent traction into the holidays, even with Justice League coming out next weekend. More...

Weekend Estimates: Thor Ragna-roks the Box Office

November 5th, 2017

Thor: Ragnarok continues a remarkable record for the Marvel Cinematic Universe this weekend by posting a $121 million opening weekend, according to Disney’s Sunday morning estimate. That’s a significant increase from the $85.7 million of Thor: Dark World, and means that each sub-franchise based on an individual character has had increasing open box office from film to film: Iron Man’s openings went from $102 million, to $128 million, to $174 million; Captain America went $65 million, $95 million, $179 million; and now Thor has gone $65 million, $86 million, and $121 million. More...

Note: This list contains actors who appeared in at least two movies in the franchise.

Note: This list contains people who contributed to at least two movies in the franchise.