True Grit (2010)

True Grit poster
Theatrical Performance
Domestic Box Office $171,243,005Details
International Box Office $81,033,923Details
Worldwide Box Office $252,276,928
Home Market Performance
Est. Domestic DVD Sales $26,810,592 Details
Est. Domestic Blu-ray Sales $15,187,230 Details
Total Est. Domestic Video Sales $41,997,822
Further financial details...

Synopsis

Fourteen year old Matte Ross's father is gunned down by a man named Tom Chaney in 1870's Fort Smith Arkansas. When Chancy escapes to the neighboring Indian Territory, and out of the jurisdiction of the local law, Matte hires grizzled federal marshal Rooster Cogburn to track him down. Matte insists on coming along on the manhunt to ensure justice is done. Cogburn teams up with LeBauf, a Texas Ranger who has been pursuing Chaney for a murder committed in Texas. Matte, Cogburn and LeBauf ride into the Oklahoma Territory on a mission of justice and revenge.

Metrics

Opening Weekend:$24,830,443 (14.5% of total gross)
Legs:6.90 (domestic box office/biggest weekend)
Domestic Share:67.9% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 7.2 times production budget)
Theater counts:3,047 opening theaters/3,464 max. theaters, 8.5 weeks average run per theater
Infl. Adj. Dom. BO $233,384,143

Latest Ranking on Cumulative Box Office Lists

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: December 22nd, 2010 (Wide) by Paramount Pictures
International Releases: January 26th, 2011 (Wide) (Australia)
Video Release: June 7th, 2011 by Paramount Home Video
MPAA Rating: PG-13 for some intense sequences of western violence including disturbing images.
(Rating bulletin 2147, 11/17/2010)
Running Time: 110 minutes
Comparisons: Best Picture Oscar Nominees, 2011
vs. Hail, Caesar!
Create your own comparison chart…
Keywords: Revenge, Voiceover/Narration, Addiction, Coming of Age, Same Role, Multiple Actors, Epilogue, Gangs, Prologue, Family Affair, 2011 Oscars Best Picture Nominee, Revisionist Western
Source:Based on Fiction Book/Short Story
Genre:Western
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Paramount Pictures, Scott Rudin Productions, Skydance Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 10th Saturday 98 $976,737 Feb 26, 2011 67
Biggest 9th Monday 85 $475,215 Feb 21, 2011 62
Biggest 8th Monday 83 $553,795 Feb 14, 2011 55
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 292 $6,406,423 Feb 4, 2011 47
Biggest 6th Saturday 90 $3,517,761 Jan 29, 2011 39
Martin Luther King (All Movies, 3-Day) 103 $11,004,755 Jan 14, 2011 26
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 168 $15,193,752 Jan 14, 2011 26
Martin Luther King (All Movies, 4-Day, Fri-Mon) 93 $13,127,459 Jan 14, 2011 26
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 115 $18,135,555 Jan 14, 2011 26
New Year's Day (All Movies, 3-Day) 25 $24,416,515 Dec 31, 2010 12
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 44 $34,009,819 Dec 31, 2010 12
Top Historical Fiction Weekend Domestic 74 $24,830,443 Dec 24, 2010 5
Top Western Weekend Domestic 6 $24,830,443 Dec 24, 2010 5
Christmas (All Movies, 3-Day) 44 $24,830,443 Dec 24, 2010 5
Christmas (All Movies, 3-Day, Inflation Adjusted) 59 $34,586,387 Dec 24, 2010 5
Christmas (Opening, 3-Day) 21 $24,830,443 Dec 24, 2010 5
Christmas (Opening, 3-Day, Inflation Adjusted) 25 $34,586,387 Dec 24, 2010 5

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 24, 2010 2 $24,830,443   3,047 $8,149   $36,041,062 1
Dec 31, 2010 2 $24,416,515 -2% 3,083 $7,920   $86,670,382 2
Jan 7, 2011 1 $14,605,135 -40% 3,124 $4,675   $110,035,157 3
Jan 14, 2011 3 $11,004,755 -25% 3,459 $3,181   $126,216,650 4
Jan 21, 2011 5 $7,330,092 -33% 3,464 $2,116   $137,963,519 5
Jan 28, 2011 6 $7,518,265 +3% 3,120 $2,410   $148,305,900 6
Feb 4, 2011 8 $4,640,139 -38% 2,902 $1,599   $154,902,541 7
Feb 11, 2011 9 $3,785,344 -18% 2,072 $1,827   $160,355,029 8
Feb 18, 2011 11 $2,410,521 -36% 1,465 $1,645   $164,128,024 9
Feb 25, 2011 10 $1,947,092 -19% 1,222 $1,593   $167,132,442 10
Mar 4, 2011 16 $975,388 -50% 725 $1,345   $168,681,088 11
Mar 11, 2011 21 $424,943 -56% 401 $1,060   $169,381,405 12
Mar 18, 2011 24 $250,011 -41% 268 $933   $169,780,608 13
Mar 25, 2011 30 $182,049 -27% 205 $888   $170,058,659 14
Apr 1, 2011 22 $294,285 +62% 324 $908   $170,422,239 15
Apr 8, 2011 29 $209,559 -29% 263 $797   $170,760,874 16
Apr 15, 2011 33 $104,950 -50% 177 $593   $170,938,575 17
Apr 22, 2011 49 $48,942 -53% 80 $612   $171,031,347 18

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 22, 2010 3 $5,539,010     3,047 $1,818   $5,539,010 1
Dec 23, 2010 3 $5,671,609 +2%   3,047 $1,861   $11,210,619 2
Dec 24, 2010 2 $4,750,340 -16%   3,047 $1,559   $15,960,959 3
Dec 25, 2010 2 $10,363,597 +118%   3,047 $3,401   $26,324,556 4
Dec 26, 2010 2 $9,716,506 -6%   3,047 $3,189   $36,041,062 5
Dec 27, 2010 2 $7,145,360 -26%   3,047 $2,345   $43,186,422 6
Dec 28, 2010 3 $6,154,799 -14%   3,047 $2,020   $49,341,221 7
Dec 29, 2010 2 $6,276,645 +2% +13% 3,083 $2,036   $55,617,866 8
Dec 30, 2010 2 $6,636,001 +6% +17% 3,083 $2,152   $62,253,867 9
Dec 31, 2010 1 $8,166,256 +23% +72% 3,083 $2,649   $70,420,123 10
Jan 1, 2011 2 $9,870,701 +21% -5% 3,083 $3,202   $80,290,824 11
Jan 2, 2011 2 $6,379,558 -35% -34% 3,083 $2,069   $86,670,382 12
Jan 3, 2011 1 $2,621,913 -59% -63% 3,083 $850   $89,292,295 13
Jan 4, 2011 1 $2,165,547 -17% -65% 3,083 $702   $91,457,842 14
Jan 5, 2011 1 $1,940,218 -10% -69% 3,083 $629   $93,398,060 15
Jan 6, 2011 1 $2,031,962 +5% -69% 3,083 $659   $95,430,022 16
Jan 7, 2011 1 $4,427,147 +118% -46% 3,124 $1,417   $99,857,169 17
Jan 8, 2011 1 $6,579,404 +49% -33% 3,124 $2,106   $106,436,573 18
Jan 9, 2011 1 $3,598,584 -45% -44% 3,124 $1,152   $110,035,157 19
Jan 10, 2011 1 $1,110,164 -69% -58% 3,124 $355   $111,145,321 20
Jan 11, 2011 1 $1,389,126 +25% -36% 3,124 $445   $112,534,447 21
Jan 12, 2011 1 $1,303,616 -6% -33% 3,124 $417   $113,838,063 22
Jan 13, 2011 1 $1,373,832 +5% -32% 3,124 $440   $115,211,895 23
Jan 14, 2011 3 $3,254,531 +137% -26% 3,459 $941   $118,466,426 24
Jan 15, 2011 3 $4,605,414 +42% -30% 3,459 $1,331   $123,071,840 25
Jan 16, 2011 3 $3,144,810 -32% -13% 3,459 $909   $126,216,650 26
Jan 17, 2011 3 $2,122,704 -33% +91% 3,459 $614   $128,339,354 27
Jan 18, 2011 5 $838,242 -61% -40% 3,459 $242   $129,177,596 28
Jan 19, 2011 5 $727,067 -13% -44% 3,459 $210   $129,904,663 29
Jan 20, 2011 5 $728,764 n/c -47% 3,459 $211   $130,633,427 30
Jan 21, 2011 5 $2,113,496 +190% -35% 3,464 $610   $132,746,923 31
Jan 22, 2011 5 $3,859,283 +83% -16% 3,464 $1,114   $136,606,206 32
Jan 23, 2011 5 $1,357,313 -65% -57% 3,464 $392   $137,963,519 33
Jan 24, 2011 5 $543,758 -60% -74% 3,464 $157   $138,507,277 34
Jan 25, 2011 4 $766,901 +41% -9% 3,464 $221   $139,274,178 35
Jan 26, 2011 4 $717,864 -6% -1% 3,464 $207   $139,992,042 36
Jan 27, 2011 4 $795,593 +11% +9% 3,464 $230   $140,787,635 37
Jan 28, 2011 6 $1,956,810 +146% -7% 3,120 $627   $142,744,445 38
Jan 29, 2011 6 $3,517,761 +80% -9% 3,120 $1,127   $146,262,206 39
Jan 30, 2011 6 $2,043,694 -42% +51% 3,120 $655   $148,305,900 40
Jan 31, 2011 6 $472,585 -77% -13% 3,120 $151   $148,778,485 41
Feb 1, 2011 6 $461,005 -2% -40% 3,120 $148   $149,239,490 42
Feb 2, 2011 6 $497,001 +8% -31% 3,120 $159   $149,736,491 43
Feb 3, 2011 6 $525,911 +6% -34% 3,120 $169   $150,262,402 44
Feb 4, 2011 8 $1,444,377 +175% -26% 2,902 $498   $151,706,779 45
Feb 5, 2011 8 $2,566,917 +78% -27% 2,902 $885   $154,273,696 46
Feb 6, 2011 8 $628,845 -76% -69% 2,902 $217   $154,902,541 47
Feb 7, 2011 8 $393,387 -37% -17% 2,902 $136   $155,295,928 48
Feb 8, 2011 8 $444,573 +13% -4% 2,902 $153   $155,740,501 49
Feb 9, 2011 8 $390,007 -12% -22% 2,902 $134   $156,130,508 50
Feb 10, 2011 7 $439,177 +13% -16% 2,902 $151   $156,569,685 51
Feb 11, 2011 9 $957,461 +118% -34% 2,072 $462   $157,527,146 52
Feb 12, 2011 9 $1,827,004 +91% -29% 2,072 $882   $159,354,150 53
Feb 13, 2011 10 $1,000,879 -45% +59% 2,072 $483   $160,355,029 54
Feb 14, 2011 12 $553,795 -45% +41% 2,072 $267   $160,908,824 55
Feb 15, 2011 10 $277,059 -50% -38% 2,072 $134   $161,185,883 56
Feb 16, 2011 10 $257,510 -7% -34% 2,072 $124   $161,443,393 57
Feb 17, 2011 9 $274,110 +6% -38% 2,072 $132   $161,717,503 58
Feb 18, 2011 11 $556,629 +103% -42% 1,465 $380   $162,274,132 59
Feb 19, 2011 11 $1,077,473 +94% -41% 1,465 $735   $163,351,605 60
Feb 20, 2011 11 $776,419 -28% -22% 1,465 $530   $164,128,024 61
Feb 21, 2011 11 $475,215 -39% -14% 1,465 $324   $164,603,239 62
Feb 22, 2011 11 $194,314 -59% -30% 1,465 $133   $164,797,553 63
Feb 23, 2011 11 $183,256 -6% -29% 1,465 $125   $164,980,809 64
Feb 24, 2011 11 $204,541 +12% -25% 1,465 $140   $165,185,350 65
Feb 25, 2011 11 $510,768 +150% -8% 1,222 $418   $165,696,118 66
Feb 26, 2011 10 $976,737 +91% -9% 1,222 $799   $166,672,855 67
Feb 27, 2011 10 $459,587 -53% -41% 1,222 $376   $167,132,442 68
Feb 28, 2011 10 $140,440 -69% -70% 1,222 $115   $167,272,882 69
Mar 1, 2011 11 $151,679 +8% -22% 1,222 $124   $167,424,561 70
Mar 2, 2011 10 $138,290 -9% -25% 1,222 $113   $167,562,851 71
Mar 3, 2011 10 $142,849 +3% -30% 1,222 $117   $167,705,700 72
Mar 4, 2011 16 $256,925 +80% -50% 725 $354   $167,962,625 73
Mar 5, 2011 15 $463,576 +80% -53% 725 $639   $168,426,201 74
Mar 6, 2011 16 $254,887 -45% -45% 725 $352   $168,681,088 75
Mar 7, 2011 - $68,592 -73% -51% 725 $95   $168,749,680 76
Mar 8, 2011 - $66,808 -3% -56% 725 $92   $168,816,488 77
Mar 9, 2011 - $63,571 -5% -54% 725 $88   $168,880,059 78
Mar 10, 2011 - $76,403 +20% -47% 725 $105   $168,956,462 79
Mar 11, 2011 - $112,097 +47% -56% 401 $280   $169,068,559 80
Mar 12, 2011 - $210,908 +88% -55% 401 $526   $169,279,467 81
Mar 13, 2011 - $101,938 -52% -60% 401 $254   $169,381,405 82
Mar 14, 2011 - $36,729 -64% -46% 401 $92   $169,418,134 83
Mar 15, 2011 - $41,662 +13% -38% 401 $104   $169,459,796 84
Mar 16, 2011 - $38,165 -8% -40% 401 $95   $169,497,961 85
Mar 17, 2011 - $32,636 -14% -57% 401 $81   $169,530,597 86
Mar 18, 2011 - $76,185 +133% -32% 268 $284   $169,606,782 87
Mar 19, 2011 - $116,152 +52% -45% 268 $433   $169,722,934 88
Mar 20, 2011 - $57,674 -50% -43% 268 $215   $169,780,608 89
Mar 21, 2011 - $23,114 -60% -37% 268 $86   $169,803,722 90
Mar 22, 2011 - $25,262 +9% -39% 268 $94   $169,828,984 91
Mar 23, 2011 - $22,925 -9% -40% 268 $86   $169,851,909 92
Mar 24, 2011 - $24,701 +8% -24% 268 $92   $169,876,610 93
Mar 25, 2011 - $54,369 +120% -29% 205 $265   $169,930,979 94
Mar 26, 2011 - $83,289 +53% -28% 205 $406   $170,014,268 95
Mar 27, 2011 - $44,391 -47% -23% 205 $217   $170,058,659 96
Mar 28, 2011 - $15,756 -65% -32% 205 $77   $170,074,415 97
Mar 29, 2011 - $18,560 +18% -27% 205 $91   $170,092,975 98
Mar 30, 2011 - $17,723 -5% -23% 205 $86   $170,110,698 99
Mar 31, 2011 - $17,256 -3% -30% 205 $84   $170,127,954 100
Apr 1, 2011 - $93,757 +443% +72% 324 $289   $170,221,711 101
Apr 2, 2011 - $128,734 +37% +55% 324 $397   $170,350,445 102
Apr 3, 2011 - $71,794 -44% +62% 324 $222   $170,422,239 103
Apr 4, 2011 - $26,745 -63% +70% 324 $83   $170,448,984 104
Apr 5, 2011 - $38,766 +45% +109% 324 $120   $170,487,750 105
Apr 6, 2011 - $32,262 -17% +82% 324 $100   $170,520,012 106
Apr 7, 2011 - $31,303 -3% +81% 324 $97   $170,551,315 107
Apr 8, 2011 - $66,422 +112% -29% 263 $253   $170,617,737 108
Apr 9, 2011 - $97,673 +47% -24% 263 $371   $170,715,410 109
Apr 10, 2011 - $45,464 -53% -37% 263 $173   $170,760,874 110
Apr 11, 2011 - $16,332 -64% -39% 263 $62   $170,777,206 111
Apr 12, 2011 - $19,468 +19% -50% 263 $74   $170,796,674 112
Apr 13, 2011 - $16,853 -13% -48% 263 $64   $170,813,527 113
Apr 14, 2011 - $20,098 +19% -36% 263 $76   $170,833,625 114
Apr 15, 2011 - $32,003 +59% -52% 177 $181   $170,865,628 115
Apr 16, 2011 - $50,771 +59% -48% 177 $287   $170,916,399 116
Apr 17, 2011 - $22,176 -56% -51% 177 $125   $170,938,575 117
Apr 18, 2011 - $9,276 -58% -43% 177 $52   $170,947,851 118
Apr 19, 2011 - $11,028 +19% -43% 177 $62   $170,958,879 119
Apr 20, 2011 - $10,972 -1% -35% 177 $62   $170,969,851 120
Apr 21, 2011 - $12,554 +14% -38% 177 $71   $170,982,405 121
Apr 22, 2011 - $17,679 +41% -45% 80 $221   $171,000,084 122
Apr 23, 2011 - $20,383 +15% -60% 80 $255   $171,020,467 123
Apr 24, 2011 - $10,880 -47% -51% 80 $136   $171,031,347 124
Apr 25, 2011 - $5,024 -54% -46% 80 $63   $171,036,371 125
Apr 26, 2011 - $4,963 -1% -55% 80 $62   $171,041,334 126
Apr 27, 2011 - $4,615 -7% -58% 80 $58   $171,045,949 127
Apr 28, 2011 - $4,379 -5% -65% 80 $55   $171,050,328 128

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 10 $11,218,010   3,047 $3,682   $11,218,010 1
Dec 24, 2010 2 $51,043,248 +355% 3,083 $16,556   $62,253,867 2
Dec 31, 2010 2 $33,176,155 -35% 3,083 $10,761   $95,430,022 3
Jan 7, 2011 1 $19,781,873 -40% 3,124 $6,332   $115,211,895 4
Jan 14, 2011 2 $15,421,532 -22% 3,459 $4,458   $130,633,427 5
Jan 21, 2011 5 $10,154,208 -34% 3,464 $2,931   $140,787,635 6
Jan 28, 2011 6 $9,474,767 -7% 3,120 $3,037   $150,262,402 7
Feb 4, 2011 8 $6,307,283 -33% 2,902 $2,173   $156,569,685 8
Feb 11, 2011 9 $5,147,818 -18% 2,072 $2,484   $161,717,503 9
Feb 18, 2011 11 $3,467,847 -33% 1,465 $2,367   $165,185,350 10
Feb 25, 2011 10 $2,520,350 -27% 1,222 $2,062   $167,705,700 11
Mar 4, 2011 16 $1,250,762 -50% 725 $1,725   $168,956,462 12
Mar 11, 2011 21 $574,135 -54% 401 $1,432   $169,530,597 13
Mar 18, 2011 24 $346,013 -40% 268 $1,291   $169,876,610 14
Mar 25, 2011 32 $251,344 -27% 205 $1,226   $170,127,954 15
Apr 1, 2011 21 $423,361 +68% 324 $1,307   $170,551,315 16
Apr 8, 2011 28 $282,310 -33% 263 $1,073   $170,833,625 17
Apr 15, 2011 33 $148,780 -47% 177 $841   $170,982,405 18
Apr 22, 2011 48 $67,923 -54% 80 $849   $171,050,328 19

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 1/26/2011 $0 0 3 3 $0
 
International Total$81,033,923

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 12, 20111816,389 816,389$12,776,488$12,776,4881
Jun 19, 20111390,665-52% 1,207,054$5,856,068$18,632,5562
Jun 26, 20115142,023-64% 1,349,077$2,332,018$20,964,5743
Jul 3, 20111061,364-57% 1,410,441$963,415$21,927,9894
Jul 10, 20111045,348-26% 1,455,789$728,289$22,656,2785
Jul 17, 20112228,693-37% 1,484,482$452,776$23,109,0546
Aug 7, 20112712,710 1,524,021$217,722$23,774,7699
Aug 14, 20112120,671+63% 1,544,692$346,859$24,121,62810

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 12, 20111398,811 398,811$7,258,360$7,258,3601
Jun 19, 20112287,631-28% 686,442$4,311,595$11,569,9552
Jun 26, 2011541,576-86% 728,018$682,673$12,252,6283
Jul 3, 2011720,389-51% 748,407$387,180$12,639,8084
Jul 10, 20111317,087-16% 765,494$331,837$12,971,6455
Jul 17, 20111711,258-34% 776,752$237,327$13,208,9726

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jeff Bridges Rooster Cogburn
Matt Damon Texas Ranger La Boeuf
Josh Brolin Tom Cheney
Hailee Steinfeld Mattie Ross

Supporting Cast

Barry Pepper "Lucky" Ned Pepper

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Joel Coen Director
Joel Coen Screenwriter
Ethan Coen Producer
Joel Coen Producer
Scott Rudin Producer
David Ellison Executive Producer
Megan Ellison Executive Producer
Paul Schwake Executive Producer
Steven Spielberg Executive Producer
Ethan Coen Executive Producer
Charles Portis Based on the Novel By
Roger Deakins Cinematographer
Jess Gonchor Production Designer
Ethan Coen Editor
Joel Coen Editor
Roderick Jaynes Editor
Carter Burwell Composer
Christy Wilson Supervising Art Director
Stefan Dechant Art Director
Nancy Haigh Set Decorator
Mary Zophres Costume Designer
Peter F. Kurland Sound
Craig Berkey Sound Designer
Skip Lievsay Re-recording Mixer
Craig Berkey Re-recording Mixer
Greg Orloff Re-recording Mixer
Steve Cremin Special Effects Coordinator
Payam Shohadai Visual Effects Supervisor
Betsy Magruder Assistant Director
Jo Edna Boldin Casting
Ellen Chenoweth Casting
Rachel Tenner Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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Blu-ray Sales: Battle Earns Victory on High Definition

June 29th, 2011

Battle: Los Angeles was just able to squeak ahead of True Grit on this week's Blu-ray sales chart with 375,000 units sold for opening week sales of $8.71 million. Its opening week Blu-ray sales ratio was 47% in terms of units and 54% in terms of dollars. It won't be long before visual effects laden blockbusters commonly sell more Blu-rays than DVDs. More...

DVD Sales: True Grit in Battle for Top Spot

June 27th, 2011

While three new releases reached the top five, none were able to sell as many DVDs as True Grit. That film sold 446,000 units over the week for a total of 1.36 million after two, lifting its total revenue to $20.95 million. More...

Blu-ray Sales: True Grit is a Smooth Operator on High Definition

June 25th, 2011

While True Grit opening in first place on the Blu-ray sales chart this week was no surprise, its dominance was. During its first week of release it sold 737,000 units and generated $13.41 million in sales, which is close to half the total Blu-ray market. Compared to DVD, Blu-rays represented 42% of total units and 46% of revenue. Normally Westerns tend to skew a little older when it comes to age demographics, so I was expecting a slightly weaker than average Blu-ray ratio, closer to 30% than 40%. More...

DVD Sales: New Releases Have True Grit

June 21st, 2011

There were seven new releases on this week's DVD Sales Chart, and six of those reached the top ten. Leading the way was True Grit with 1.02 million units / $15.91 million during its opening week on the home market. It is already in 30th place for 2011 and should quickly climb much further up. More...

DVD and Blu-ray Releases for June 7th, 2011

June 7th, 2011

The summer is usually a really weak time for home market releases, but this week is amazing. Not only are there two $100 million hits coming out on DVD / Blu-ray this week, but there are also half-a-dozen TV on DVD releases, a few limited releases, direct-to-DVD releases, and catalog titles, many of which are worth picking up, or even contenders for Pick of the Week. I tried to narrow the list of contenders down to one, but I couldn't do it. In the end I went with Leverage: Season Three on DVD and True Grit on Blu-ray / DVD Combo Pack as co-winners of the Pick of the Week. More...

Featured Blu-ray / DVD Review: True Grit

June 6th, 2011

When it was learned that True Grit, the film that earned John Wayne his only Oscar, was going to be remade, a lot of people were upset. I read the term, "sacrilege", more than once in connection to the remake. However, buzz began to grow for True Grit and in the end it became the Coen Brothers' biggest hit. But how well does it compare to the original? More...

International Box Office: Swan's Song a Three-Part Harmony

March 2nd, 2011

For the third weekend in a row, Black Swan led the way on the international chart, pulling in $17.50 million on 3,950 screens in 45 markets for a total of $123.37 million internationally and $226.95 million worldwide. In Spain it remained in first place with $2.52 million on 319 screens over the weekend for a total of $6.47 million after two. It added $2.81 million on 363 screens over the weekend for a total of $13.74 million after three. It doesn't have many markets left to open in, but the film has already made nearly a quarter billion dollars on a production budget of just $13 million, so it is fantastically profitable. More...

International Box Office: Swan and Speech Have Unlimited Success

February 23rd, 2011

As I've stated in the past, it is quite rare for a film that opened in limited release in the United States to go on and have success internationally. Most markets are simply too small to have the infrastructure to support limited releases. So it's quite a pleasant surprise to find two such films atop the international box office. Leading the way for the second weekend in a row is Black Swan, this time earning $17.60 million on 3,699 screens in 39 markets. In total it has $98.24 million and it has likely already reached the century mark. It opened in first place in Spain with $2.91 million on 296 screens, but it was not as strong in Italy with $1.50 million on 257 screens, which was only enough for third place. Oscar contenders tend to perform really well in Italy, so this is a bit of a disappointment. As far as holdovers are concerned, the film was down just 18% in France, adding $3.82 million on 338 screens over the weekend for a total of $9.77 million after just two weeks of release. More...

Oscar Contest: Category Highlight: Best Picture

February 20th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which nominees should just feel honored to be nominated. This weekend we wrap things up and the final category is the most prestigious, Best Picture. With ten nominations, it's a crowded field; however, all but a couple of those are clearly long shots. More...

2011 Oscar Contest: Category Highlight: Best Director

February 20th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which nominees should just feel honored to be nominated. This weekend we wrap things up with our final two categories, starting with Best Director, which looks to be a two-horse race. But what a race! More...

Oscar Contest: Category Highlight: Best Actor

February 13th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which nominees should just feel honored to be nominated. This weekend we will look at the four acting categories, continuing with Best Lead Actor, which is possibly the least competitive of the four acting races. More...

Oscar Contest: Category Highlight: Best Supporting Actress

February 13th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This weekend we will look at the four acting categories, starting with Best Supporting Actress, which is possibly the most competitive of the four acting races. Even though there's definitely a favorite. More...

Oscar Contest: Category Highlight: Best Adapted Screenplay

February 6th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Adapted Screenplay, which is one the categories that I think could give us a surprise. There's a favorite, and one or two that could pull off an upset. More...

Hitmen vs. Exorcists

January 27th, 2011

It's the last weekend of January, so it's one last chance for 2011 to avoid a catastrophic start. At the beginning of the month I thought that if January 2011 was 20% lower than January 2010, it would be bad news. As of the end of last weekend, that figure was closer to 30%. This weekend, there's almost no chance things will improve, as this time last year Avatar earned more than $30 million, while this year the top two films combined likely won't earn that much. Hopefully the two wide releases this weekend will be competitive with last year's two wide releases, but even that doesn't seem particularly likely. More...

Awards Season: Oscars Offer a Truly Regal Performance

January 25th, 2011

The Oscar nominations were announced this morning, thus ending months of speculation. Along with a (very) few surprises, the list of nominees is mostly a case of Deja Vu. Leading the way, as it has so often this year, was The King's Speech, with 12 nominations, including six in seven of the most prestigious categories (Best Picture, Director, Screenplay, and the four acting categories). But it was far from the only multi-nominated film on the list. More...

Strings Provides No Boost for Box Office

January 24th, 2011

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

No Competition for No Strings

January 20th, 2011

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Hornet is in the Green, But Dilemma has Problems

January 18th, 2011

2011 continues its trend of performing pretty well against 2010, if you ignore Avatar. This time last year, Avatar earned just over $40 million at the box office over the three-day weekend. This weekend 2011 was behind 2010 by just under $40 million over the same period. (You get a similar result if you look at the four-day numbers.) One could look at this as a small victory, as Avatar is such a rare commodity that it is unfair to expect the box office to compensate for that. However, there are a number of points that makes that thinking dangerous. First of all, even taking out Avatar, 2011's growth is not enough to keep pace with inflation. Secondly, without Avatar as competition, The Book of Eli probably would have earned at least a few million more, as would the rest of the box office. Thirdly, 2011 lost over the four-day weekend by a margin of $210 million to $159 million, which means there were about 7 million fewer people at theaters this weekend, which means there were 7 million fewer people seeing trailers, posters, etc. for upcoming films, and the box office can hardly afford missing out on that much free advertising. Finally, already 2011 is behind 2010 by nearly $200 million, at $798 million to $601 million, and if the conventional wisdom becomes, "2011 will be a disaster at the box office", it will take something special to overcome that negative buzz. And quite frankly, I don't see anything really special hitting theaters till the fall, and by then it will be too late. More...

Will The Green Hornet Live Up to Its Name?

January 13th, 2011

Two wide releases this week look to bring in the green and return the overall box office to the black. The wider of the two, The Green Hornet, is even looking to earn more than Avatar did this time last year, which would be a major victory for 2011. I'm not saying its going to, but it is a real possibility. And if it can't, it appears it is more likely than not that it will match The Book of Eli's opening from last year, which would at least be some positive news for the box office. More...

Box Office Can't Find Any Traction

January 10th, 2011

It was quite a depressing weekend, as almost no film in the top five topped expectations. Worst still, it wasn't expected to be a good weekend to begin with. This left the overall box office down just over 30% from last weekend to $112 million. More importantly, that was nearly 30% less than the same weekend last year. If you want to really search for good news, you could point to the fact that if you take out Avatar out of the equation, then 2011 would have beaten 2010 over the weekend, but even here the margin of victory would have been lower than the ticket price inflation. It is way too early to judge how well 2011 will do compared to 2010, but so far it is 23% off of last year's pace at $281 million to $365 million. I expect that gap will grow in terms of raw dollars, but by the time Memorial Day rolls around, 2011 could start rattling off some wins. More...

Weekend Estimates: True Grit Tops Chart in Third Outing

January 9th, 2011

The post-Holiday hangover at the box office began in earnest this weekend, with the week's new wide release, Season of the Witch, and wide expansion, Country Strong both unable to gain much traction, allowing holdovers to dominate the chart. True Grit will end the weekend on top with an estimated $15 million, according to Paramount, and a running total of $110 million. Little Fockers will finish second with about $13.8 million, per Universal's estimates. More...

Will Holdovers Bewitch the Box Office?

January 6th, 2011

So, will holdovers bewitch the box office? The answer to that is almost guaranteed to be yes. There is almost no chance either the one wide release, Season of the Witch, or the major expansion, Country Strong, will top the chart. In fact, one could argue there's a better chance neither will reach the top five. This is really bad news for the start of 2011. We knew the holdovers wouldn't be as strong as they were last year, no with Avatar earning $50 million over the weekend, but if the new releases can't keep pace with last year's new releases, we could be in trouble. More...

Awards Season: PGA Doesn't Toy With Expectations

January 4th, 2011

Producers Guild of America announced the nominations in seven categories, three of which are for theatrical releases. Like last year, there was only one repeat nominee, and again like last year, it was a Pixar release. More...

Awards Season: WGA Sticks to the Letter of the Law

January 4th, 2011

WGA nominations were announced this week, and there were some strange results, as the guild is sticking to their rules, which resulted in a number of possible Oscar contenders being ruled ineligible. That said, of the non-documentary films, only one hasn't picked up a single nomination previously, so it is hard to say this list is too out there. More...

New Year Brings Little to Celebrate

January 3rd, 2011

2011 has begun but it didn't get off to a strong start. It didn't even get off to a better than expected start, as only one film in the top five really topped expectations. Overall, the box office grew by 10% from last week hitting $159 million, but that's not great given Christmas Eve landed on a Friday. It was also down 28% from the same weekend last year, so 2011 is off to a bad start. Granted, it's incredibly early, but there are not a lot of hopeful signs for the rest of the month and double-digit declines will likely be the norm. More...

Weekend Estimates: Fockers Narrowly Beats True Grit

January 2nd, 2011

With no new wide releases over New Year's weekend, this week's was a battle of the holdovers at the box office, and thanks to the fact that Christmas Eve (a slow day at the box office) fell on a Friday in 2010, the weekend-to-weekend comparison for each movie generally looked good. Curiously, though, the top three movies all declined from last weekend while all the other movies in the top 20 saw increases. With plenty of films to choose from, audiences spent over $4 million on at least 13 different films, seven of which topped $10 million. That's not quite a record (no less than nine movies earned over $10 million over MLK weekend in 2001), but it is unusual. More...

Celebrate the New Year with Holdovers

December 30th, 2010

The New Year's weekend normally has no wide releases, and that's the case this year. This means last weekend's three big hits will finish one-two-three this weekend, although they could finish in a different order. Meanwhile, all three combined might not make as much as Avatar earned this time last year, meaning 2010 will end and 2011 will begin on a sour note. More...

Christmas Gifts Include a Major Milestone plus a Lump of Coal or Two

December 27th, 2010

It was a good news, really bad news weekend. Let's start with the good news. The overall box office for the year reached $10 billion for only the second time in history. Bad news, the box office this past weekend was so bad that 2010 lost its lead over 2009. It did rise from last weekend by 8% to $145 million, but that's 47% lower than the same weekend last year. Granted, Christmas Eve landing on a Friday did have a lot to do with that, but this is still a terrible result. Year-to-date, 2010 has now earned $10.33 billion, which is about $50 million behind last year's pace. It won't get better next weekend, so 2010 won't be setting the record. More...

Studios are Hoping Christmas Box Office Won't Be Little

December 22nd, 2010

This weekend could be a disaster at the box office. Not only is it likely that the biggest release will under-perform, but Christmas Eve lands on the Friday. Christmas Eve is a black hole at the box office and it basically cuts nearly a full day off the weekend. Worse still, last year was incredibly strong and it is very possible that the number one movie this year won't make as much as the third place film did last year. More...

Awards Season - SAG Solidifies Awards Season Picture

December 17th, 2010

The SAG nominations were handed out this week, and while there were a couple of interesting notes, overall there was a decided lack of surprises. The King's Speech and The Fighter led the way with four nominations each, while Black Swan and The Kids Are All Right were right behind with three. All four have been considered Awards Season players for a long time, so their success with SAG merely confirms that and is not shocking in the least. More...

2010 Preview: December

December 1st, 2010

It's the end of the year and there are certainly some question marks that will be answered over the next 31 days. Are there any monster hits left for 2010? Will 2010 manage to stay ahead of 2009? Will it actually start winning again at the box office? Unfortunately, the answer to all three of those questions might be no. First of all, of the November wide releases, only two will really match expectations, with a couple of others coming close. So December starts on the weak side. Additionally, last December saw the release of Avatar, the biggest box office hit of all time. There's no film coming out this month that will match that movie. In fact, there's a chance no movie coming out this month will match last December's second place film, Alvin and the Chipmunks: The Squeakquel. This means that even though 2010 had a $300 million lead over 2009 just a few weeks ago, by the end of the year, 2010 might fail to break last year's record. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Fourteen year old Matte Ross's father is gunned down by a man named Tom Chaney in 1870's Fort Smith Arkansas. When Chancy escapes to the neighboring Indian Territory, and out of the jurisdiction of the local law, Matte hires grizzled federal marshal Rooster Cogburn to track him down. Matte insists on coming along on the manhunt to ensure justice is done. Cogburn teams up with LeBauf, a Texas Ranger who has been pursuing Chaney for a murder committed in Texas. Matte, Cogburn and LeBauf ride into the Oklahoma Territory on a mission of justice and revenge.

Metrics

Opening Weekend:$24,830,443 (14.5% of total gross)
Legs:6.90 (domestic box office/biggest weekend)
Domestic Share:67.9% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 7.2 times production budget)
Theater counts:3,047 opening theaters/3,464 max. theaters, 8.5 weeks average run per theater
Infl. Adj. Dom. BO $233,384,143

Latest Ranking on Cumulative Box Office Lists

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: December 22nd, 2010 (Wide) by Paramount Pictures
International Releases: January 26th, 2011 (Wide) (Australia)
Video Release: June 7th, 2011 by Paramount Home Video
MPAA Rating: PG-13 for some intense sequences of western violence including disturbing images.
(Rating bulletin 2147, 11/17/2010)
Running Time: 110 minutes
Comparisons: Best Picture Oscar Nominees, 2011
vs. Hail, Caesar!
Create your own comparison chart…
Keywords: Revenge, Voiceover/Narration, Addiction, Coming of Age, Same Role, Multiple Actors, Epilogue, Gangs, Prologue, Family Affair, 2011 Oscars Best Picture Nominee, Revisionist Western
Source:Based on Fiction Book/Short Story
Genre:Western
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Paramount Pictures, Scott Rudin Productions, Skydance Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 10th Saturday 98 $976,737 Feb 26, 2011 67
Biggest 9th Monday 85 $475,215 Feb 21, 2011 62
Biggest 8th Monday 83 $553,795 Feb 14, 2011 55
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 292 $6,406,423 Feb 4, 2011 47
Biggest 6th Saturday 90 $3,517,761 Jan 29, 2011 39
Martin Luther King (All Movies, 3-Day) 103 $11,004,755 Jan 14, 2011 26
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 168 $15,193,752 Jan 14, 2011 26
Martin Luther King (All Movies, 4-Day, Fri-Mon) 93 $13,127,459 Jan 14, 2011 26
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 115 $18,135,555 Jan 14, 2011 26
New Year's Day (All Movies, 3-Day) 25 $24,416,515 Dec 31, 2010 12
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 44 $34,009,819 Dec 31, 2010 12
Top Historical Fiction Weekend Domestic 74 $24,830,443 Dec 24, 2010 5
Top Western Weekend Domestic 6 $24,830,443 Dec 24, 2010 5
Christmas (All Movies, 3-Day) 44 $24,830,443 Dec 24, 2010 5
Christmas (All Movies, 3-Day, Inflation Adjusted) 59 $34,586,387 Dec 24, 2010 5
Christmas (Opening, 3-Day) 21 $24,830,443 Dec 24, 2010 5
Christmas (Opening, 3-Day, Inflation Adjusted) 25 $34,586,387 Dec 24, 2010 5

Leading Cast

Jeff Bridges Rooster Cogburn
Matt Damon Texas Ranger La Boeuf
Josh Brolin Tom Cheney
Hailee Steinfeld Mattie Ross

Supporting Cast

Barry Pepper "Lucky" Ned Pepper

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Joel Coen Director
Joel Coen Screenwriter
Ethan Coen Producer
Joel Coen Producer
Scott Rudin Producer
David Ellison Executive Producer
Megan Ellison Executive Producer
Paul Schwake Executive Producer
Steven Spielberg Executive Producer
Ethan Coen Executive Producer
Charles Portis Based on the Novel By
Roger Deakins Cinematographer
Jess Gonchor Production Designer
Ethan Coen Editor
Joel Coen Editor
Roderick Jaynes Editor
Carter Burwell Composer
Christy Wilson Supervising Art Director
Stefan Dechant Art Director
Nancy Haigh Set Decorator
Mary Zophres Costume Designer
Peter F. Kurland Sound
Craig Berkey Sound Designer
Skip Lievsay Re-recording Mixer
Craig Berkey Re-recording Mixer
Greg Orloff Re-recording Mixer
Steve Cremin Special Effects Coordinator
Payam Shohadai Visual Effects Supervisor
Betsy Magruder Assistant Director
Jo Edna Boldin Casting
Ellen Chenoweth Casting
Rachel Tenner Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Ring Sucker Punches New Releases

July 12th, 2011

While it's not common for a box set to lead the way on the Blu-ray sales chart, it is also no real surprise that Lord of the Rings: Extended Edition Trilogy managed to do just that, as it was clearly the biggest new release of the week. It took top spot with sales of 336,000 units, and thanks to its premium pricing, it generated $25.21 million in opening week consumer spending. More...

Blu-ray Sales: Expectations Adjusted Downward

July 7th, 2011

The Adjustment Bureau led the way on this week's Blu-ray sales chart, but with just a fraction of last week's winning total. It sold 122,000 units and generated $2.87 million in consumer spending, which is very low for the number one film. However, its Blu-ray ratio was 35%, which is good for this type of film. (At its heart it is a romance, with a slice of science fiction thrown in.) More...

DVD Sales: New Releases are Really Wimpy

July 6th, 2011

Several new DVD releases charted this week, and new releases even earned the top three spots on the chart. However, sales were very weak and they only placed that well due to the lack of substantial competition. The number one film on this week's DVD sales chart was Diary of A Wimpy Kid: Rodick Rules with just 255,000 units sold and $5.01 million in opening week consumer spending at retail. To put this into perspective, that's on par with the original film's second week on the home market. More...

Blu-ray Sales: Battle Earns Victory on High Definition

June 29th, 2011

Battle: Los Angeles was just able to squeak ahead of True Grit on this week's Blu-ray sales chart with 375,000 units sold for opening week sales of $8.71 million. Its opening week Blu-ray sales ratio was 47% in terms of units and 54% in terms of dollars. It won't be long before visual effects laden blockbusters commonly sell more Blu-rays than DVDs. More...

DVD Sales: True Grit in Battle for Top Spot

June 27th, 2011

While three new releases reached the top five, none were able to sell as many DVDs as True Grit. That film sold 446,000 units over the week for a total of 1.36 million after two, lifting its total revenue to $20.95 million. More...

Blu-ray Sales: True Grit is a Smooth Operator on High Definition

June 25th, 2011

While True Grit opening in first place on the Blu-ray sales chart this week was no surprise, its dominance was. During its first week of release it sold 737,000 units and generated $13.41 million in sales, which is close to half the total Blu-ray market. Compared to DVD, Blu-rays represented 42% of total units and 46% of revenue. Normally Westerns tend to skew a little older when it comes to age demographics, so I was expecting a slightly weaker than average Blu-ray ratio, closer to 30% than 40%. More...

DVD Sales: New Releases Have True Grit

June 21st, 2011

There were seven new releases on this week's DVD Sales Chart, and six of those reached the top ten. Leading the way was True Grit with 1.02 million units / $15.91 million during its opening week on the home market. It is already in 30th place for 2011 and should quickly climb much further up. More...

DVD and Blu-ray Releases for June 7th, 2011

June 7th, 2011

The summer is usually a really weak time for home market releases, but this week is amazing. Not only are there two $100 million hits coming out on DVD / Blu-ray this week, but there are also half-a-dozen TV on DVD releases, a few limited releases, direct-to-DVD releases, and catalog titles, many of which are worth picking up, or even contenders for Pick of the Week. I tried to narrow the list of contenders down to one, but I couldn't do it. In the end I went with Leverage: Season Three on DVD and True Grit on Blu-ray / DVD Combo Pack as co-winners of the Pick of the Week. More...

Featured Blu-ray / DVD Review: True Grit

June 6th, 2011

When it was learned that True Grit, the film that earned John Wayne his only Oscar, was going to be remade, a lot of people were upset. I read the term, "sacrilege", more than once in connection to the remake. However, buzz began to grow for True Grit and in the end it became the Coen Brothers' biggest hit. But how well does it compare to the original? More...

International Box Office: Swan's Song a Three-Part Harmony

March 2nd, 2011

For the third weekend in a row, Black Swan led the way on the international chart, pulling in $17.50 million on 3,950 screens in 45 markets for a total of $123.37 million internationally and $226.95 million worldwide. In Spain it remained in first place with $2.52 million on 319 screens over the weekend for a total of $6.47 million after two. It added $2.81 million on 363 screens over the weekend for a total of $13.74 million after three. It doesn't have many markets left to open in, but the film has already made nearly a quarter billion dollars on a production budget of just $13 million, so it is fantastically profitable. More...

International Box Office: Swan and Speech Have Unlimited Success

February 23rd, 2011

As I've stated in the past, it is quite rare for a film that opened in limited release in the United States to go on and have success internationally. Most markets are simply too small to have the infrastructure to support limited releases. So it's quite a pleasant surprise to find two such films atop the international box office. Leading the way for the second weekend in a row is Black Swan, this time earning $17.60 million on 3,699 screens in 39 markets. In total it has $98.24 million and it has likely already reached the century mark. It opened in first place in Spain with $2.91 million on 296 screens, but it was not as strong in Italy with $1.50 million on 257 screens, which was only enough for third place. Oscar contenders tend to perform really well in Italy, so this is a bit of a disappointment. As far as holdovers are concerned, the film was down just 18% in France, adding $3.82 million on 338 screens over the weekend for a total of $9.77 million after just two weeks of release. More...

Oscar Contest: Category Highlight: Best Picture

February 20th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which nominees should just feel honored to be nominated. This weekend we wrap things up and the final category is the most prestigious, Best Picture. With ten nominations, it's a crowded field; however, all but a couple of those are clearly long shots. More...

2011 Oscar Contest: Category Highlight: Best Director

February 20th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which nominees should just feel honored to be nominated. This weekend we wrap things up with our final two categories, starting with Best Director, which looks to be a two-horse race. But what a race! More...

Oscar Contest: Category Highlight: Best Actor

February 13th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which nominees should just feel honored to be nominated. This weekend we will look at the four acting categories, continuing with Best Lead Actor, which is possibly the least competitive of the four acting races. More...

Oscar Contest: Category Highlight: Best Supporting Actress

February 13th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. This weekend we will look at the four acting categories, starting with Best Supporting Actress, which is possibly the most competitive of the four acting races. Even though there's definitely a favorite. More...

Oscar Contest: Category Highlight: Best Adapted Screenplay

February 6th, 2011

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Adapted Screenplay, which is one the categories that I think could give us a surprise. There's a favorite, and one or two that could pull off an upset. More...

Hitmen vs. Exorcists

January 27th, 2011

It's the last weekend of January, so it's one last chance for 2011 to avoid a catastrophic start. At the beginning of the month I thought that if January 2011 was 20% lower than January 2010, it would be bad news. As of the end of last weekend, that figure was closer to 30%. This weekend, there's almost no chance things will improve, as this time last year Avatar earned more than $30 million, while this year the top two films combined likely won't earn that much. Hopefully the two wide releases this weekend will be competitive with last year's two wide releases, but even that doesn't seem particularly likely. More...

Awards Season: Oscars Offer a Truly Regal Performance

January 25th, 2011

The Oscar nominations were announced this morning, thus ending months of speculation. Along with a (very) few surprises, the list of nominees is mostly a case of Deja Vu. Leading the way, as it has so often this year, was The King's Speech, with 12 nominations, including six in seven of the most prestigious categories (Best Picture, Director, Screenplay, and the four acting categories). But it was far from the only multi-nominated film on the list. More...

Strings Provides No Boost for Box Office

January 24th, 2011

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

No Competition for No Strings

January 20th, 2011

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Hornet is in the Green, But Dilemma has Problems

January 18th, 2011

2011 continues its trend of performing pretty well against 2010, if you ignore Avatar. This time last year, Avatar earned just over $40 million at the box office over the three-day weekend. This weekend 2011 was behind 2010 by just under $40 million over the same period. (You get a similar result if you look at the four-day numbers.) One could look at this as a small victory, as Avatar is such a rare commodity that it is unfair to expect the box office to compensate for that. However, there are a number of points that makes that thinking dangerous. First of all, even taking out Avatar, 2011's growth is not enough to keep pace with inflation. Secondly, without Avatar as competition, The Book of Eli probably would have earned at least a few million more, as would the rest of the box office. Thirdly, 2011 lost over the four-day weekend by a margin of $210 million to $159 million, which means there were about 7 million fewer people at theaters this weekend, which means there were 7 million fewer people seeing trailers, posters, etc. for upcoming films, and the box office can hardly afford missing out on that much free advertising. Finally, already 2011 is behind 2010 by nearly $200 million, at $798 million to $601 million, and if the conventional wisdom becomes, "2011 will be a disaster at the box office", it will take something special to overcome that negative buzz. And quite frankly, I don't see anything really special hitting theaters till the fall, and by then it will be too late. More...

Will The Green Hornet Live Up to Its Name?

January 13th, 2011

Two wide releases this week look to bring in the green and return the overall box office to the black. The wider of the two, The Green Hornet, is even looking to earn more than Avatar did this time last year, which would be a major victory for 2011. I'm not saying its going to, but it is a real possibility. And if it can't, it appears it is more likely than not that it will match The Book of Eli's opening from last year, which would at least be some positive news for the box office. More...

Box Office Can't Find Any Traction

January 10th, 2011

It was quite a depressing weekend, as almost no film in the top five topped expectations. Worst still, it wasn't expected to be a good weekend to begin with. This left the overall box office down just over 30% from last weekend to $112 million. More importantly, that was nearly 30% less than the same weekend last year. If you want to really search for good news, you could point to the fact that if you take out Avatar out of the equation, then 2011 would have beaten 2010 over the weekend, but even here the margin of victory would have been lower than the ticket price inflation. It is way too early to judge how well 2011 will do compared to 2010, but so far it is 23% off of last year's pace at $281 million to $365 million. I expect that gap will grow in terms of raw dollars, but by the time Memorial Day rolls around, 2011 could start rattling off some wins. More...

Weekend Estimates: True Grit Tops Chart in Third Outing

January 9th, 2011

The post-Holiday hangover at the box office began in earnest this weekend, with the week's new wide release, Season of the Witch, and wide expansion, Country Strong both unable to gain much traction, allowing holdovers to dominate the chart. True Grit will end the weekend on top with an estimated $15 million, according to Paramount, and a running total of $110 million. Little Fockers will finish second with about $13.8 million, per Universal's estimates. More...

Will Holdovers Bewitch the Box Office?

January 6th, 2011

So, will holdovers bewitch the box office? The answer to that is almost guaranteed to be yes. There is almost no chance either the one wide release, Season of the Witch, or the major expansion, Country Strong, will top the chart. In fact, one could argue there's a better chance neither will reach the top five. This is really bad news for the start of 2011. We knew the holdovers wouldn't be as strong as they were last year, no with Avatar earning $50 million over the weekend, but if the new releases can't keep pace with last year's new releases, we could be in trouble. More...

Awards Season: PGA Doesn't Toy With Expectations

January 4th, 2011

Producers Guild of America announced the nominations in seven categories, three of which are for theatrical releases. Like last year, there was only one repeat nominee, and again like last year, it was a Pixar release. More...

Awards Season: WGA Sticks to the Letter of the Law

January 4th, 2011

WGA nominations were announced this week, and there were some strange results, as the guild is sticking to their rules, which resulted in a number of possible Oscar contenders being ruled ineligible. That said, of the non-documentary films, only one hasn't picked up a single nomination previously, so it is hard to say this list is too out there. More...

New Year Brings Little to Celebrate

January 3rd, 2011

2011 has begun but it didn't get off to a strong start. It didn't even get off to a better than expected start, as only one film in the top five really topped expectations. Overall, the box office grew by 10% from last week hitting $159 million, but that's not great given Christmas Eve landed on a Friday. It was also down 28% from the same weekend last year, so 2011 is off to a bad start. Granted, it's incredibly early, but there are not a lot of hopeful signs for the rest of the month and double-digit declines will likely be the norm. More...

Weekend Estimates: Fockers Narrowly Beats True Grit

January 2nd, 2011

With no new wide releases over New Year's weekend, this week's was a battle of the holdovers at the box office, and thanks to the fact that Christmas Eve (a slow day at the box office) fell on a Friday in 2010, the weekend-to-weekend comparison for each movie generally looked good. Curiously, though, the top three movies all declined from last weekend while all the other movies in the top 20 saw increases. With plenty of films to choose from, audiences spent over $4 million on at least 13 different films, seven of which topped $10 million. That's not quite a record (no less than nine movies earned over $10 million over MLK weekend in 2001), but it is unusual. More...

Celebrate the New Year with Holdovers

December 30th, 2010

The New Year's weekend normally has no wide releases, and that's the case this year. This means last weekend's three big hits will finish one-two-three this weekend, although they could finish in a different order. Meanwhile, all three combined might not make as much as Avatar earned this time last year, meaning 2010 will end and 2011 will begin on a sour note. More...

Christmas Gifts Include a Major Milestone plus a Lump of Coal or Two

December 27th, 2010

It was a good news, really bad news weekend. Let's start with the good news. The overall box office for the year reached $10 billion for only the second time in history. Bad news, the box office this past weekend was so bad that 2010 lost its lead over 2009. It did rise from last weekend by 8% to $145 million, but that's 47% lower than the same weekend last year. Granted, Christmas Eve landing on a Friday did have a lot to do with that, but this is still a terrible result. Year-to-date, 2010 has now earned $10.33 billion, which is about $50 million behind last year's pace. It won't get better next weekend, so 2010 won't be setting the record. More...

Studios are Hoping Christmas Box Office Won't Be Little

December 22nd, 2010

This weekend could be a disaster at the box office. Not only is it likely that the biggest release will under-perform, but Christmas Eve lands on the Friday. Christmas Eve is a black hole at the box office and it basically cuts nearly a full day off the weekend. Worse still, last year was incredibly strong and it is very possible that the number one movie this year won't make as much as the third place film did last year. More...

Awards Season - SAG Solidifies Awards Season Picture

December 17th, 2010

The SAG nominations were handed out this week, and while there were a couple of interesting notes, overall there was a decided lack of surprises. The King's Speech and The Fighter led the way with four nominations each, while Black Swan and The Kids Are All Right were right behind with three. All four have been considered Awards Season players for a long time, so their success with SAG merely confirms that and is not shocking in the least. More...

2010 Preview: December

December 1st, 2010

It's the end of the year and there are certainly some question marks that will be answered over the next 31 days. Are there any monster hits left for 2010? Will 2010 manage to stay ahead of 2009? Will it actually start winning again at the box office? Unfortunately, the answer to all three of those questions might be no. First of all, of the November wide releases, only two will really match expectations, with a couple of others coming close. So December starts on the weak side. Additionally, last December saw the release of Avatar, the biggest box office hit of all time. There's no film coming out this month that will match that movie. In fact, there's a chance no movie coming out this month will match last December's second place film, Alvin and the Chipmunks: The Squeakquel. This means that even though 2010 had a $300 million lead over 2009 just a few weeks ago, by the end of the year, 2010 might fail to break last year's record. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 24, 2010 2 $24,830,443   3,047 $8,149   $36,041,062 1
Dec 31, 2010 2 $24,416,515 -2% 3,083 $7,920   $86,670,382 2
Jan 7, 2011 1 $14,605,135 -40% 3,124 $4,675   $110,035,157 3
Jan 14, 2011 3 $11,004,755 -25% 3,459 $3,181   $126,216,650 4
Jan 21, 2011 5 $7,330,092 -33% 3,464 $2,116   $137,963,519 5
Jan 28, 2011 6 $7,518,265 +3% 3,120 $2,410   $148,305,900 6
Feb 4, 2011 8 $4,640,139 -38% 2,902 $1,599   $154,902,541 7
Feb 11, 2011 9 $3,785,344 -18% 2,072 $1,827   $160,355,029 8
Feb 18, 2011 11 $2,410,521 -36% 1,465 $1,645   $164,128,024 9
Feb 25, 2011 10 $1,947,092 -19% 1,222 $1,593   $167,132,442 10
Mar 4, 2011 16 $975,388 -50% 725 $1,345   $168,681,088 11
Mar 11, 2011 21 $424,943 -56% 401 $1,060   $169,381,405 12
Mar 18, 2011 24 $250,011 -41% 268 $933   $169,780,608 13
Mar 25, 2011 30 $182,049 -27% 205 $888   $170,058,659 14
Apr 1, 2011 22 $294,285 +62% 324 $908   $170,422,239 15
Apr 8, 2011 29 $209,559 -29% 263 $797   $170,760,874 16
Apr 15, 2011 33 $104,950 -50% 177 $593   $170,938,575 17
Apr 22, 2011 49 $48,942 -53% 80 $612   $171,031,347 18

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 22, 2010 3 $5,539,010     3,047 $1,818   $5,539,010 1
Dec 23, 2010 3 $5,671,609 +2%   3,047 $1,861   $11,210,619 2
Dec 24, 2010 2 $4,750,340 -16%   3,047 $1,559   $15,960,959 3
Dec 25, 2010 2 $10,363,597 +118%   3,047 $3,401   $26,324,556 4
Dec 26, 2010 2 $9,716,506 -6%   3,047 $3,189   $36,041,062 5
Dec 27, 2010 2 $7,145,360 -26%   3,047 $2,345   $43,186,422 6
Dec 28, 2010 3 $6,154,799 -14%   3,047 $2,020   $49,341,221 7
Dec 29, 2010 2 $6,276,645 +2% +13% 3,083 $2,036   $55,617,866 8
Dec 30, 2010 2 $6,636,001 +6% +17% 3,083 $2,152   $62,253,867 9
Dec 31, 2010 1 $8,166,256 +23% +72% 3,083 $2,649   $70,420,123 10
Jan 1, 2011 2 $9,870,701 +21% -5% 3,083 $3,202   $80,290,824 11
Jan 2, 2011 2 $6,379,558 -35% -34% 3,083 $2,069   $86,670,382 12
Jan 3, 2011 1 $2,621,913 -59% -63% 3,083 $850   $89,292,295 13
Jan 4, 2011 1 $2,165,547 -17% -65% 3,083 $702   $91,457,842 14
Jan 5, 2011 1 $1,940,218 -10% -69% 3,083 $629   $93,398,060 15
Jan 6, 2011 1 $2,031,962 +5% -69% 3,083 $659   $95,430,022 16
Jan 7, 2011 1 $4,427,147 +118% -46% 3,124 $1,417   $99,857,169 17
Jan 8, 2011 1 $6,579,404 +49% -33% 3,124 $2,106   $106,436,573 18
Jan 9, 2011 1 $3,598,584 -45% -44% 3,124 $1,152   $110,035,157 19
Jan 10, 2011 1 $1,110,164 -69% -58% 3,124 $355   $111,145,321 20
Jan 11, 2011 1 $1,389,126 +25% -36% 3,124 $445   $112,534,447 21
Jan 12, 2011 1 $1,303,616 -6% -33% 3,124 $417   $113,838,063 22
Jan 13, 2011 1 $1,373,832 +5% -32% 3,124 $440   $115,211,895 23
Jan 14, 2011 3 $3,254,531 +137% -26% 3,459 $941   $118,466,426 24
Jan 15, 2011 3 $4,605,414 +42% -30% 3,459 $1,331   $123,071,840 25
Jan 16, 2011 3 $3,144,810 -32% -13% 3,459 $909   $126,216,650 26
Jan 17, 2011 3 $2,122,704 -33% +91% 3,459 $614   $128,339,354 27
Jan 18, 2011 5 $838,242 -61% -40% 3,459 $242   $129,177,596 28
Jan 19, 2011 5 $727,067 -13% -44% 3,459 $210   $129,904,663 29
Jan 20, 2011 5 $728,764 n/c -47% 3,459 $211   $130,633,427 30
Jan 21, 2011 5 $2,113,496 +190% -35% 3,464 $610   $132,746,923 31
Jan 22, 2011 5 $3,859,283 +83% -16% 3,464 $1,114   $136,606,206 32
Jan 23, 2011 5 $1,357,313 -65% -57% 3,464 $392   $137,963,519 33
Jan 24, 2011 5 $543,758 -60% -74% 3,464 $157   $138,507,277 34
Jan 25, 2011 4 $766,901 +41% -9% 3,464 $221   $139,274,178 35
Jan 26, 2011 4 $717,864 -6% -1% 3,464 $207   $139,992,042 36
Jan 27, 2011 4 $795,593 +11% +9% 3,464 $230   $140,787,635 37
Jan 28, 2011 6 $1,956,810 +146% -7% 3,120 $627   $142,744,445 38
Jan 29, 2011 6 $3,517,761 +80% -9% 3,120 $1,127   $146,262,206 39
Jan 30, 2011 6 $2,043,694 -42% +51% 3,120 $655   $148,305,900 40
Jan 31, 2011 6 $472,585 -77% -13% 3,120 $151   $148,778,485 41
Feb 1, 2011 6 $461,005 -2% -40% 3,120 $148   $149,239,490 42
Feb 2, 2011 6 $497,001 +8% -31% 3,120 $159   $149,736,491 43
Feb 3, 2011 6 $525,911 +6% -34% 3,120 $169   $150,262,402 44
Feb 4, 2011 8 $1,444,377 +175% -26% 2,902 $498   $151,706,779 45
Feb 5, 2011 8 $2,566,917 +78% -27% 2,902 $885   $154,273,696 46
Feb 6, 2011 8 $628,845 -76% -69% 2,902 $217   $154,902,541 47
Feb 7, 2011 8 $393,387 -37% -17% 2,902 $136   $155,295,928 48
Feb 8, 2011 8 $444,573 +13% -4% 2,902 $153   $155,740,501 49
Feb 9, 2011 8 $390,007 -12% -22% 2,902 $134   $156,130,508 50
Feb 10, 2011 7 $439,177 +13% -16% 2,902 $151   $156,569,685 51
Feb 11, 2011 9 $957,461 +118% -34% 2,072 $462   $157,527,146 52
Feb 12, 2011 9 $1,827,004 +91% -29% 2,072 $882   $159,354,150 53
Feb 13, 2011 10 $1,000,879 -45% +59% 2,072 $483   $160,355,029 54
Feb 14, 2011 12 $553,795 -45% +41% 2,072 $267   $160,908,824 55
Feb 15, 2011 10 $277,059 -50% -38% 2,072 $134   $161,185,883 56
Feb 16, 2011 10 $257,510 -7% -34% 2,072 $124   $161,443,393 57
Feb 17, 2011 9 $274,110 +6% -38% 2,072 $132   $161,717,503 58
Feb 18, 2011 11 $556,629 +103% -42% 1,465 $380   $162,274,132 59
Feb 19, 2011 11 $1,077,473 +94% -41% 1,465 $735   $163,351,605 60
Feb 20, 2011 11 $776,419 -28% -22% 1,465 $530   $164,128,024 61
Feb 21, 2011 11 $475,215 -39% -14% 1,465 $324   $164,603,239 62
Feb 22, 2011 11 $194,314 -59% -30% 1,465 $133   $164,797,553 63
Feb 23, 2011 11 $183,256 -6% -29% 1,465 $125   $164,980,809 64
Feb 24, 2011 11 $204,541 +12% -25% 1,465 $140   $165,185,350 65
Feb 25, 2011 11 $510,768 +150% -8% 1,222 $418   $165,696,118 66
Feb 26, 2011 10 $976,737 +91% -9% 1,222 $799   $166,672,855 67
Feb 27, 2011 10 $459,587 -53% -41% 1,222 $376   $167,132,442 68
Feb 28, 2011 10 $140,440 -69% -70% 1,222 $115   $167,272,882 69
Mar 1, 2011 11 $151,679 +8% -22% 1,222 $124   $167,424,561 70
Mar 2, 2011 10 $138,290 -9% -25% 1,222 $113   $167,562,851 71
Mar 3, 2011 10 $142,849 +3% -30% 1,222 $117   $167,705,700 72
Mar 4, 2011 16 $256,925 +80% -50% 725 $354   $167,962,625 73
Mar 5, 2011 15 $463,576 +80% -53% 725 $639   $168,426,201 74
Mar 6, 2011 16 $254,887 -45% -45% 725 $352   $168,681,088 75
Mar 7, 2011 - $68,592 -73% -51% 725 $95   $168,749,680 76
Mar 8, 2011 - $66,808 -3% -56% 725 $92   $168,816,488 77
Mar 9, 2011 - $63,571 -5% -54% 725 $88   $168,880,059 78
Mar 10, 2011 - $76,403 +20% -47% 725 $105   $168,956,462 79
Mar 11, 2011 - $112,097 +47% -56% 401 $280   $169,068,559 80
Mar 12, 2011 - $210,908 +88% -55% 401 $526   $169,279,467 81
Mar 13, 2011 - $101,938 -52% -60% 401 $254   $169,381,405 82
Mar 14, 2011 - $36,729 -64% -46% 401 $92   $169,418,134 83
Mar 15, 2011 - $41,662 +13% -38% 401 $104   $169,459,796 84
Mar 16, 2011 - $38,165 -8% -40% 401 $95   $169,497,961 85
Mar 17, 2011 - $32,636 -14% -57% 401 $81   $169,530,597 86
Mar 18, 2011 - $76,185 +133% -32% 268 $284   $169,606,782 87
Mar 19, 2011 - $116,152 +52% -45% 268 $433   $169,722,934 88
Mar 20, 2011 - $57,674 -50% -43% 268 $215   $169,780,608 89
Mar 21, 2011 - $23,114 -60% -37% 268 $86   $169,803,722 90
Mar 22, 2011 - $25,262 +9% -39% 268 $94   $169,828,984 91
Mar 23, 2011 - $22,925 -9% -40% 268 $86   $169,851,909 92
Mar 24, 2011 - $24,701 +8% -24% 268 $92   $169,876,610 93
Mar 25, 2011 - $54,369 +120% -29% 205 $265   $169,930,979 94
Mar 26, 2011 - $83,289 +53% -28% 205 $406   $170,014,268 95
Mar 27, 2011 - $44,391 -47% -23% 205 $217   $170,058,659 96
Mar 28, 2011 - $15,756 -65% -32% 205 $77   $170,074,415 97
Mar 29, 2011 - $18,560 +18% -27% 205 $91   $170,092,975 98
Mar 30, 2011 - $17,723 -5% -23% 205 $86   $170,110,698 99
Mar 31, 2011 - $17,256 -3% -30% 205 $84   $170,127,954 100
Apr 1, 2011 - $93,757 +443% +72% 324 $289   $170,221,711 101
Apr 2, 2011 - $128,734 +37% +55% 324 $397   $170,350,445 102
Apr 3, 2011 - $71,794 -44% +62% 324 $222   $170,422,239 103
Apr 4, 2011 - $26,745 -63% +70% 324 $83   $170,448,984 104
Apr 5, 2011 - $38,766 +45% +109% 324 $120   $170,487,750 105
Apr 6, 2011 - $32,262 -17% +82% 324 $100   $170,520,012 106
Apr 7, 2011 - $31,303 -3% +81% 324 $97   $170,551,315 107
Apr 8, 2011 - $66,422 +112% -29% 263 $253   $170,617,737 108
Apr 9, 2011 - $97,673 +47% -24% 263 $371   $170,715,410 109
Apr 10, 2011 - $45,464 -53% -37% 263 $173   $170,760,874 110
Apr 11, 2011 - $16,332 -64% -39% 263 $62   $170,777,206 111
Apr 12, 2011 - $19,468 +19% -50% 263 $74   $170,796,674 112
Apr 13, 2011 - $16,853 -13% -48% 263 $64   $170,813,527 113
Apr 14, 2011 - $20,098 +19% -36% 263 $76   $170,833,625 114
Apr 15, 2011 - $32,003 +59% -52% 177 $181   $170,865,628 115
Apr 16, 2011 - $50,771 +59% -48% 177 $287   $170,916,399 116
Apr 17, 2011 - $22,176 -56% -51% 177 $125   $170,938,575 117
Apr 18, 2011 - $9,276 -58% -43% 177 $52   $170,947,851 118
Apr 19, 2011 - $11,028 +19% -43% 177 $62   $170,958,879 119
Apr 20, 2011 - $10,972 -1% -35% 177 $62   $170,969,851 120
Apr 21, 2011 - $12,554 +14% -38% 177 $71   $170,982,405 121
Apr 22, 2011 - $17,679 +41% -45% 80 $221   $171,000,084 122
Apr 23, 2011 - $20,383 +15% -60% 80 $255   $171,020,467 123
Apr 24, 2011 - $10,880 -47% -51% 80 $136   $171,031,347 124
Apr 25, 2011 - $5,024 -54% -46% 80 $63   $171,036,371 125
Apr 26, 2011 - $4,963 -1% -55% 80 $62   $171,041,334 126
Apr 27, 2011 - $4,615 -7% -58% 80 $58   $171,045,949 127
Apr 28, 2011 - $4,379 -5% -65% 80 $55   $171,050,328 128

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 10 $11,218,010   3,047 $3,682   $11,218,010 1
Dec 24, 2010 2 $51,043,248 +355% 3,083 $16,556   $62,253,867 2
Dec 31, 2010 2 $33,176,155 -35% 3,083 $10,761   $95,430,022 3
Jan 7, 2011 1 $19,781,873 -40% 3,124 $6,332   $115,211,895 4
Jan 14, 2011 2 $15,421,532 -22% 3,459 $4,458   $130,633,427 5
Jan 21, 2011 5 $10,154,208 -34% 3,464 $2,931   $140,787,635 6
Jan 28, 2011 6 $9,474,767 -7% 3,120 $3,037   $150,262,402 7
Feb 4, 2011 8 $6,307,283 -33% 2,902 $2,173   $156,569,685 8
Feb 11, 2011 9 $5,147,818 -18% 2,072 $2,484   $161,717,503 9
Feb 18, 2011 11 $3,467,847 -33% 1,465 $2,367   $165,185,350 10
Feb 25, 2011 10 $2,520,350 -27% 1,222 $2,062   $167,705,700 11
Mar 4, 2011 16 $1,250,762 -50% 725 $1,725   $168,956,462 12
Mar 11, 2011 21 $574,135 -54% 401 $1,432   $169,530,597 13
Mar 18, 2011 24 $346,013 -40% 268 $1,291   $169,876,610 14
Mar 25, 2011 32 $251,344 -27% 205 $1,226   $170,127,954 15
Apr 1, 2011 21 $423,361 +68% 324 $1,307   $170,551,315 16
Apr 8, 2011 28 $282,310 -33% 263 $1,073   $170,833,625 17
Apr 15, 2011 33 $148,780 -47% 177 $841   $170,982,405 18
Apr 22, 2011 48 $67,923 -54% 80 $849   $171,050,328 19

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 1/26/2011 $0 0 3 3 $0
 
International Total$81,033,923

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 12, 20111816,389 816,389$12,776,488$12,776,4881
Jun 19, 20111390,665-52% 1,207,054$5,856,068$18,632,5562
Jun 26, 20115142,023-64% 1,349,077$2,332,018$20,964,5743
Jul 3, 20111061,364-57% 1,410,441$963,415$21,927,9894
Jul 10, 20111045,348-26% 1,455,789$728,289$22,656,2785
Jul 17, 20112228,693-37% 1,484,482$452,776$23,109,0546
Aug 7, 20112712,710 1,524,021$217,722$23,774,7699
Aug 14, 20112120,671+63% 1,544,692$346,859$24,121,62810

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 12, 20111398,811 398,811$7,258,360$7,258,3601
Jun 19, 20112287,631-28% 686,442$4,311,595$11,569,9552
Jun 26, 2011541,576-86% 728,018$682,673$12,252,6283
Jul 3, 2011720,389-51% 748,407$387,180$12,639,8084
Jul 10, 20111317,087-16% 765,494$331,837$12,971,6455
Jul 17, 20111711,258-34% 776,752$237,327$13,208,9726

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.