Iceland Box Office for Get Hard (2015)
Theatrical Performance (US$) | ||
Iceland Box Office | $77,827 | Details |
Worldwide Box Office | $111,711,453 | Details |
Home Market Performance | ||
North America DVD Sales | $16,076,961 | Details |
North America Blu-ray Sales | $5,930,761 | Details |
Total North America Video Sales | $22,007,722 | |
Further financial details... |
Synopsis
When millionaire hedge fund manager James is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell to prep him for a life behind bars. But despite James' one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to "get hard" and, in process, discover how wrong they were about a lot of things-including each other.
Metrics
Movie Details
Production Budget: | $40,000,000 |
Iceland Releases: | March 27th, 2015 (Wide) |
Video Release: | June 9th, 2015 by Warner Home Video |
MPAA Rating: | R for pervasive crude and sexual content and language, some graphic nudity, and drug material. (Rating bulletin 2346, 10/29/2014) |
Running Time: | 99 minutes |
Keywords: | White Collar Crime, Buddy Comedy, Prison, Bigotry, Falsely Accused, Intertitle |
Source: | Original Screenplay |
Genre: | Comedy |
Production Method: | Live Action |
Creative Type: | Contemporary Fiction |
Production/Financing Companies: | Gary Sanchez Productions, Warner Bros., RatPac Entertainment, Dune Entertainment |
Production Countries: | United States |
Languages: | English |
Home Market Numbers: New Releases Suffer from a KISS of Death
August 26th, 2015
The new releases for July 21st were WOW levels of bad with not a single first-run release to mention. This left holdovers on top of the combined DVD and Blu-ray chart for July 26th. The Longest Ride remained in first place with 288,000 units / $4.64 million for the week, giving it totals of 788,000 / $13.39 million after two weeks of release. It should have no trouble cracking 1 million units sold, which will keep the studio happy.
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Home Market Numbers: Maggie Can't Wake Up the Box Office
July 26th, 2015
There was not a single first run release among the new releases for July 7th, which meant Get Hard remained on top of the combined DVD and Blu-ray chart for July 12th. It sold an additional 268,000 units and generated $5.21 million for the week, giving it totals of 760,000 units / $13.75 million after two.
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Get Hard Tops Soft Home Market
July 22nd, 2015
Only one of the new releases for June 30th was a really big seller on the DVD and Blu-ray chart for July 5th. That was Get Hard, which led the way with 503,000 units / $8.81 million during its first week of release. Its opening week Blu-ray share was 31%. This is lower than the market average, but not that bad for a comedy.
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Home Market Numbers: Life's A Beach
July 14th, 2015
The list of new releases for June 23rd was not good and the best DVD release, Teen Beach 2, wasn't even released on Blu-ray. This left holdovers on top of the DVD and Blu-ray chart for June 28th and The Kingsman: Secret Service claimed top spot with 198,000 units / $3.41 million units for the week for totals of 1.11 million units / $17.84 million after three weeks of release.
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Home Market Releases for June 30th, 2015
June 30th, 2015
There's a short list this week, for two reasons. Firstly, there's not a lot of new releases worth mentioning. Secondly, I really have to concentrate on the July preview (look for that on the site tomorrow). The biggest release of the week is clearly Get Hard, but it was not the best. As for the best, there are two that jump out: Kumiko, the Treasure Hunter (Blu-ray) and The Decline Of Western Civilization Collection (DVD or Blu-ray). Both are top-notch picks, but I went with Kumiko, the Treasure Hunter.
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Weekend Wrap-Up: Furious Races into Top Spot for the Year
April 14th, 2015
It didn't take long for for Furious 7 to become the biggest hit of the year; in fact, it took just five days to top Cinderella. Over the weekend, it became the first film released in 2015 to reach the $200 million milestone and thanks to a better than expected hold, reached $250 million as well. Home finished well back in second place, while The Longest Ride managed third place. Overall, the box office fell 42% from last weekend down to $131 million, which is 6.3% lower than the same weekend last year. Furious 7 topped Captain America: The Winter Soldier, but Rio 2 and the other films of 2014 had better depth giving 2014 the win. 2015 is still ahead in the year-to-date comparison, up 4.1% at $2.85 billion to $2.74 billion.
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Weekend Predictions: Longest Ride is a Long Shot for Top Spot
April 9th, 2015
There's only one wide release this week, The Longest Ride, but it has an approximately zero percent chance of earning first place. Unless Furious 7 falls about 80% and The Longest Ride beats expectations, it will be no where near top spot. In fact, The Longest Ride likely won't be able to score second place, finishing behind Home. As for this weekend last year, there were three wide releases, led by Rio 2, which earned second place with $39.33 million. The Longest Ride might not make that much in total. On the other hand, the sophomore stint for Furious 7 will top the sophomore stint for Captain America: The Winter Soldier. 2015 will be stronger on top, but that might not be enough to win in the year-over-year comparison.
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Weekend Wrap-Up: Seven Does Furious Business
April 7th, 2015
As expected, Furious 7 easily won the race for top spot on the weekend box office chart. However, it did so in an unexpectedly robust way, destroying a number of records along the way. This helped the overall box office grow 49% from last weekend to $224 million. More importantly, the overall box office was 34% more than the same weekend last year. Year-to-date, 2015 is now 3.1% above 2014's pace at $2.64 billion to $2.56 billion. Assuming Furious 7 has any legs at all, this lead will continue to grow next weekend.
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Weekend Estimates: Furious 7 Blasts Off with $143.6 Million Weekend
April 5th, 2015
After a massive $67.3 million on Friday, all eyes were on a $150 million weekend for Furious 7. It doesn’t look as though that is to be, with Universal projecting a weekend mark of $143,623,480 on Sunday morning. That’s the biggest April weekend of all time, and the biggest weekend outside the Summer or Thanksgiving holidays. It’s also the ninth-biggest weekend of all time, and, needless to say, franchise record. (Click here for a full list of records.) The studio will be delighted at its biggest weekend ever, and the industry as a whole will be looking forward to a lucrative Summer season with some optimism.
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Weekend Predictions: Lucky Number Seven
April 3rd, 2015
There's only one wide release this week, but it is expected to be a record-breaking debut. Furious 7 is widely expected to become the first film of 2015 to crack $100 million during its opening weekend. This would also give it the record for biggest April opening, topping the current record-owner, Captain America: The Winter Soldier. Additionally, Home should do well in a counter-programming role and that will also help the box office. This weekend last year was the weekend The Winter Soldier set the April record. Since nearly everyone thinks that record will fall and this year is expected to have better depth, 2015 should win in the year-over-year comparison with relative ease.
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International Box Office: Cinderella Swaps Spots with Insurgent
April 2nd, 2015
Cinderella returned to first place after a week in second. It did so with $40.0 million in 53 markets for totals of $187.7 million internationally and $337.3 million worldwide. The film opened in a number of major markets, including the U.K., where it earned first place with $5.65 million in 554 theaters. The film took $3.8 million in France and $3.7 million in Australia, while Brazil was close behind with $3.4 million. The film's debut in Spain wasn't as strong at $2.1 million, but that was still the best result of the weekend and the third best opening of the year. Meanwhile in China, the film added $12.33 million over the full week for a total of $65.92 million after three. At this pace, the film will have no trouble getting to $400 million worldwide, which will be enough to cover its entire production budget and perhaps all of its P&A budget.
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Contest: Hard Target, Easy Contest: Winning Announcement
April 1st, 2015
The winners of our Hard Target, Easy Contest contest were determined and the entrants with the closest predictions for Get Hard opening weekend were...
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Per Theater Chart: Young and Healthy
April 1st, 2015
While We're Young has set a new record for 2015 earning the best per theater average for a film that opened in 2015 with an average of $56,922 in four theaters. The most negative thing you can say about this result was that it wasn't that unexpected, as several Noah Baumbach films have earned similar opening weekend per theaters averages. Up next was the first of two wide releases in the $10,000 club, Home, with an average of $14,053. The Salt of the Earth earned an average of $11,234 in four theaters. This is excellent for a documentary. The final film in the $10,000 club was the second wide release on this week's list, Get Hard, which pulled in an average of $10,647.
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Weekend Wrap-Up: Home Run
March 31st, 2015
After a couple of soft weeks at the box office, both new wide releases beat expectations. In fact, Home nearly doubled predictions. Get Hard also beat expectations, albeit by a smaller margin. Add in solid runs by the holdovers and the overall box office was very strong at $150 million. This is 19% higher than last week and 7.3% higher than the same weekend last year. We can thank Home entirely for this win. If it had merely matched predictions, 2015 would have lost the in the year-over-year comparisons. Year-to-date, 2015 is ahead of 2014 by a 2.0% margin at $2.37 billion to $2.32 billion.
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Weekend Estimates: Home has Best Dreamworks Animation Debut in Six Years
March 29th, 2015
DreamWorks Animation has been having a tough time of it recently. Aside from How to Train Your Dragon 2, their last three films, Penguins of Madagascar, Mr. Peabody & Sherman and Turbo were all financial failures, and, as an animation house, they are stuck with a business model that demands putting $100 million–$200 million into each film and hoping for a $500 million-plus global hit. That’s made doubly-difficult when you’re operating as a standalone entity and can’t fall back on the wider resources of the studio during hard times.
The opening weekend for Home, projected at $54 million, according to distributor Fox, is therefore very welcome news indeed. It marks the best opening by a non-sequel for the production house since Monsters vs. Aliens opened with $59.3 million on this weekend in 2009, and the third-best non-sequel debut in their history behind that film and Kung Fun Panda’s $60 million start in 2008.
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Weekend Predictions: Will Hard Get to the Top?
March 26th, 2015
There is an actual race at the box office this weekend. This is rare, because there's usually one obvious number one film, as studios don't want to deal with competition. However, this week, both Get Hard and Home have a shot at first place with $30 million or so. Additionally, there are two other films, Insurgent and Cinderella, that are aiming to reach $20 million over the weekend. That's a lot of depth. There is one final film of note, It Follows, which is expanding semi-wide and could find a spot in the top five. This weekend last year, the box office was led by Noah with $43.72 million, while two other films, Divergent and Muppets Most Wanted earned more than $10 million. 2015 has better depth, but it won't be as strong at the top. I'm not sure which year will come out on top, but it should be close.
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Contest: Hard Target, Easy Contest
March 19th, 2015
I'm not 100% sure which of next week's two wide releases will become the biggest hit. However, since family films tend to open slower and last longer, it seems likely that Get Hard will have a bigger opening than Home will. Because of that, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Get Hard.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize composed of The Double on Blu-ray, plus another previously reviewed DVD or Blu-ray.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, this time composed of two previously reviewed DVD or Blu-rays.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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2015 Preview: March
March 1st, 2015
February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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Because some of our sources provide box office data in their local currency, while we use USD in the graph above and table below, exchange rate fluctuations can have effect on the data causing stronger increases or even decreases of the cumulative box office.
Weekend Box Office Performance
Date | Rank | Gross | % Change | Screens | Per Screen | Total Gross | Week |
---|---|---|---|---|---|---|---|
2015/04/03 | 3 | $14,985 | 6 | $2,498 | $77,827 | 2 | |
2015/04/10 | 3 | $8,517 | -43% | 7 | $1,217 | $8,517 | 3 |
Box Office Summary Per Territory
Territory | Release Date |
Opening Weekend |
Opening Weekend Screens |
Maximum Screens |
Theatrical Engagements |
Total Box Office |
Report Date |
---|---|---|---|---|---|---|---|
Australia | 3/26/2015 | $1,373,651 | 154 | 160 | 741 | $4,569,707 | 7/7/2015 |
Austria | 5/8/2015 | $0 | 0 | 6 | 11 | $299,148 | 7/1/2015 |
Bulgaria | 4/10/2015 | $21,122 | 36 | 36 | 36 | $39,367 | 12/30/2018 |
Croatia | 4/9/2015 | $17,308 | 12 | 12 | 12 | $17,308 | 6/26/2015 |
Germany | 5/8/2015 | $90,649 | 0 | 0 | 0 | $220,089 | 8/22/2018 |
Iceland | 3/27/2015 | $0 | 0 | 7 | 13 | $77,827 | 12/30/2018 |
Israel | 3/26/2015 | $0 | 0 | 17 | 17 | $112,431 | 11/27/2018 |
Italy | 7/1/2015 | $83,611 | 0 | 84 | 84 | $162,400 | 11/7/2018 |
Lebanon | 3/26/2015 | $0 | 0 | 9 | 9 | $136,977 | 12/30/2018 |
Netherlands | 5/8/2015 | $196,141 | 51 | 51 | 202 | $650,831 | 11/21/2018 |
New Zealand | 3/26/2015 | $0 | 0 | 6 | 8 | $594,615 | 7/16/2015 |
North America | 3/27/2015 | $33,803,253 | 3,175 | 3,212 | 18,582 | $90,411,453 | 12/12/2020 |
Singapore | 3/26/2015 | $0 | 0 | 21 | 31 | $282,135 | 6/26/2015 |
Spain | 6/12/2015 | $41,767 | 50 | 50 | 120 | $92,914 | 11/28/2018 |
United Arab Emirates | 3/26/2015 | $0 | 0 | 29 | 34 | $151,877 | 12/30/2018 |
United Kingdom | 3/27/2015 | $2,141,416 | 0 | 403 | 741 | $7,930,891 | 8/27/2018 |
Rest of World | $5,961,483 | ||||||
Worldwide Total | $111,711,453 | 12/12/2020 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
Will Ferrell | James |
Kevin Hart | Darnell |
Supporting Cast
Cameos
John Mayer | Himself |
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
Production and Technical Credits
Etan Cohen | Director |
Etan Cohen | Screenwriter |
Jay Martel | Screenwriter |
Ian Roberts | Screenwriter |
Adam McKay | Story Creator |
Jay Martel | Story Creator |
Ian Roberts | Story Creator |
Adam McKay | Producer |
Will Ferrell | Producer |
Chris Henchy | Producer |
Ravi Mehta | Executive Producer |
Kevin Messick | Executive Producer |
Jessica Elbaum | Executive Producer |
Steven Mnuchin | Executive Producer |
Christophe Beck | Composer |
Tim Suhrstedt | Director of Photography |
Ahmed Maher | Production Designer |
Mike Sale | Editor |
Robert J. Dohrmann | Co-Producer |
Gabe Hilfer | Music Supervisor |
Shay Cunliffe | Costume Designer |
Allison Jones | Casting Director |
Robert J. Dohrmann | Unit Production Manager |
Richard Cowan | Assistant Director |
Scott August | Assistant Director |
Brian Olds | Additional Editor |
Kelly Curley | Art Director |
Gene Serdena | Set Decorator |
Dave Kelsey | Set Designer |
David Wyman | Sound Mixer |
Cate Hardman | Script Supervisor |
Andree Fortier | Costume Supervisor |
Steve Artmont | Make up |
Carla Chao Brenholtz | Make up |
Bridget M. Cook | Hairstylist |
Donna Spahn-Jones | Hairstylist |
Mikki Levi | Assistant Editor |
Bart Breve | Assistant Editor |
Liz Calandrello | Assistant Editor |
Lindsay Tessier | Assistant Editor |
Abigail Callahan | Post-Production Supervisor |
Bruce Jones | Visual Effects Supervisor |
Tammy Fearing | Sound Supervisor |
George Anderson | Sound Designer |
Phil Barrie | Sound Effects Editor |
Lee Gilmore | Sound Effects Editor |
Joe Schiff | Dialogue Editor |
Larry Kemp | Dialogue Editor |
Elmo Weber | Re-recording Mixer |
Brad Sherman | Re-recording Mixer |
Ronald Webb | Music Editor |
Fernand Bos | Music Editor |
Jake Monaco | Additional Music |
Greg Hayes | Score Recordist |
Casey Stone | Score Mixer |
Steve Ritzi* | Stunt Coordinator |
Lex D. Geddings | Stunt Coordinator |
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.