See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending July 11, 2010

  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Brooklyn's Finest 297,435   297,435  $4,625,114  $4,625,114 1
2 (1) Percy Jackson & The Olympians: The Lightning Thief 288,915 -67% 1,153,205  $5,714,739  $22,162,178 2
3 (2) Hot Tub Time Machine 199,371 -54% 630,858  $3,843,873  $12,055,071 2
4 (5) The Book of Eli 156,867 -11% 1,412,248  $3,336,216  $27,264,831 4
5 (4) Alice in Wonderland 105,351 -53% 3,546,286  $1,705,074  $62,414,783 6
6 (3) The Crazies 101,604 -59% 350,520  $1,523,044  $5,508,189 2
7 (6) Green Zone 82,300 -43% 491,490  $1,527,488  $9,315,167 3
8 (8) The Twilight Saga: New Moon 78,939 -25% 7,071,429  $1,482,474  $157,751,037 17
9 (9) Avatar 77,928 -5% 7,873,000  $1,557,781  $136,828,790 12
10 new The Girl with the Dragon Tattoo 68,202   68,202  $1,086,458  $1,086,458 1
11 (11) Shutter Island 63,354 -10% 965,661  $1,211,962  $17,050,012 5
12 (7) Remember Me 60,528 -45% 369,368  $885,525  $6,596,404 3
13 (12) Toy Story 60,201 -8% 781,166  $1,080,229  $16,096,611 715
14 (13) Toy Story 2 56,334 -7% 1,651,632  $1,010,914  $32,226,001 486
15 new A Single Man 52,230   52,230  $996,548  $996,548 1
16 (-) The Hangover 48,065 +461% 8,967,534  $638,673  $163,067,702 30
17 (10) She's Out of My League 46,102 -35% 260,248  $855,653  $5,022,178 3
18 (21) The Wolfman 43,069 +4% 867,443  $753,277  $15,837,429 6
19 (17) Twilight 42,815 -16% 10,626,170  $719,498  $193,115,586 69
20 (-) Iron Man 40,725 +1,649% 9,615,980  $489,962  $168,984,193 93
21 (-) Robots 38,875 +1,067% 1,584,513  $338,823  $19,508,503 250
22 (-) Interview with the Vampire 35,216 +843% 1,572,660  $492,672  $16,737,938 694
23 (-) SpongeBob Squarepants: SpongeBob Goes Prehistoric 34,502   72,931  $0  $307,048 331
24 (24) From Paris with Love 33,432 -7% 533,789  $589,406  $9,599,189 5
25 (-) Shrek the Third 32,331 +11,365% 11,830,355  $414,703  $176,374,661 139
26 (-) Wedding Crashers 32,294 +59,704% 9,118,531  $206,294  $144,195,888 236
27 (-) The Shawshank Redemption 28,639 +18% 138,994  $183,453  $924,309 671
28 (27) Edge of Darkness 28,490 -9% 691,632  $486,039  $11,698,563 9
29 (19) The Blind Side 27,483 -38% 5,076,496  $513,932  $81,649,897 16
30 (25) The Princess and the Frog 27,305 -19% 4,108,758  $547,738  $65,285,017 17

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.