Weekend predictions: The Little Things set to win Superbowl weekend
February 5, 2021
With no new wide releases, there can really be only one winner at the box office this weekend. Last week’s champ, The Little Things earned more than twice as much as second-place The Croods: A New Age last weekend, and will stay top even with a steep drop.
The performance of The Croods, which is a bellweather for the strength of the theatrical market as a whole, is probably of more interest this weekend.
Our model says The Croods should drop 10% this weekend, but a look at its daily tracking, where it has been up from last week each day this week, suggests it could top that figure. If its box office grows from last weekend, that will be a hopeful sign for some modest recovery at the box office in the weeks to come. We are still far short of real recovery—our model estimates that only 25% of moviegoers are currently going to theaters—but some extra business will be very welcome, and perhaps give studios pause before they further delay releases.
Filed under: Weekend Preview, The Croods: A New Age, The Little Things