Weekend estimates: Croods still rule

December 13th, 2020

The Croods: A New Age continues to dominate at the box office (relatively speaking) this weekend, with Universal projecting a weekend box office of $3.01 million for a total of $24.26 million to date. Half Brothers is outperforming expectations in second place with a projected $490,000 sophomore weekend, down just 30% from its last outing. More...

Weekend estimates: Infidel posts solid opening, under the circumstances

September 20th, 2020

It looks as though we’ll have another down weekend for total domestic box office, with perhaps $11 million in combined ticket sales for all movies, compared to $12.3 million last weekend, but there are a few small grains of good news to be found. Infidel topped (very modest) expectations, with a projected opening of $1.5 million, and the four other films still playing in wide release that have reported so far all had relatively good holds by historical standards. Tenet hit the $250 million mark worldwide, but Mulan continues to struggle.

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Weekend Wrap-Up: Unhinged Begins to Pry Open the Box Office

August 25th, 2020

For the first time in what feels like years, a film earned more than $1 million at the box office over the weekend. The SpongeBob Movie: Sponge on the Run had a shot last weekend, but we had to wait for Unhinged’s American debut for this milestone to be surpassed. The film made $4 million in 1,823 theaters for a two-week total of $5 million, including its run in Canada. More...

Weekend Predictions: Unhinged Hopes to Unite Moviegoers

August 20th, 2020

Last weekend, the domestic box office started its long road to recovery with two wide releases in Canada. While The SpongeBob Movie: Sponge on the Run failed to meet expectations, Unhinged got off to a surprisingly strong start. This weekend, the Russell Crowe thriller expands into the United States, and how well it does there will give us a sense of the overall box office’s health going forward. More...

Weekend Wrap-Up: SpongeBob and Unhinged Kick Off the Theatrical Comeback

August 18th, 2020

The release of two major new movies in Canada at the weekend gave us a first chance to see how the box office might recover in North America as theaters open up. The results are not particularly encouraging, although they are in line with our analysis earlier this month. More...

Weekend Preview: SpongeBob Ready to Run Away with the Box Office

August 13th, 2020

For the first time in a long, long time there are wide releases to talk about. That is, two films are opening wide... in Canada: The SpongeBob Movie: Sponge on the Run and Unhinged. While Canada is a lot smaller than the United States, it is still a large enough part of the domestic box office that we should see the best domestic weekend since the pandemic caused theaters to be shut down in March. More...