Do the Right Thing (1989)

Do the Right Thing
Theatrical Performance
Domestic Box Office $26,004,026Details
International Box Office $47,476Details
Worldwide Box Office $26,051,502
Further financial details...

Metrics

Opening Weekend:$3,563,535 (13.7% of total gross)
Legs:7.30 (domestic box office/biggest weekend)
Domestic Share:99.8% (domestic box office/worldwide)
Production Budget:$6,000,000 (worldwide box office is 4.3 times production budget)
Theater counts:353 opening theaters/534 max. theaters, 9.2 weeks average run per theater
Infl. Adj. Dom. BO $70,256,483

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,253 $26,004,026
All Time International Box Office (Rank 20,001-20,100) 20,002 $47,476
All Time Worldwide Box Office (Rank 4,601-4,700) 4,687 $26,051,502
All Time Domestic Box Office for R Movies (Rank 1,001-1,100) 1,057 $26,004,026
All Time International Box Office for R Movies (Rank 3,301-3,400) 3,383 $47,476
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,409 $26,051,502

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: June 30th, 1989 (Limited) by Universal
International Releases: December 14th, 1989 (Wide) (Australia)
August 2nd, 2019 (Limited), released as Do The Right Thing (30th Anniversary) (United Kingdom)
March 13th, 2020 (Wide) (Netherlands)
Video Release: July 22nd, 1998 by Universal Home Entertainment
MPAA Rating: R
Running Time: 120 minutes
Comparisons: vs. Jungle Fever
Create your own comparison chart…
Keywords: Black Urban, African Americans, Hood Film, Social Justice, Comedy Drama
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 40 Acres and a Mule Filmworks
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Independence Day (All Movies, 3-Day, Inflation Adjusted) 308 $8,261,068 Jul 7, 1989 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,201-3,300) 3,253 $26,004,026
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,391 $70,256,483
All Time Domestic Non-Sequel Box Office (Rank 2,601-2,700) 2,665 $26,004,026
Top 1989 Movies at the Domestic Box Office 45 $26,004,026
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,501-1,600) 1,591 $26,004,026
All Time Domestic Box Office for Live Action Movies (Rank 2,801-2,900) 2,813 $26,004,026
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,601-1,700) 1,679 $26,004,026
All Time Domestic Box Office for Drama Movies (Rank 501-600) 565 $26,004,026
All Time Domestic Box Office for R Movies (Rank 1,001-1,100) 1,057 $26,004,026
All Time Domestic Box Office for Universal Movies (Rank 401-500) 424 $26,004,026

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $3,563,535   353 $10,095   $3,563,535 1
Jul 7, 1989 9 $2,916,960 -18% 361 $8,080   $8,848,045 2
Jul 14, 1989 10 $3,017,880 +3% 498 $6,060   $13,447,106 3
Jul 21, 1989 11 $2,090,610 -31% 534 $3,915   $16,905,541 4
Jul 28, 1989 11 $1,514,265 -28% 471 $3,215   $19,418,306 5
Aug 4, 1989 11 $1,064,650 -30% 398 $2,675   $21,203,891 6
Aug 11, 1989 11 $687,470 -35% 322 $2,135   $22,371,871 7
Aug 18, 1989 11 $397,830 -42% 178 $2,235   $23,113,836 8
Aug 25, 1989 11 $318,585 -20% 176 $1,810   $23,647,801 9
Sep 1, 1989 27 $466,310 +46% 211 $2,210   $24,289,231 10
Sep 8, 1989 11 $289,170 -38% 238 $1,215   $24,681,806 11
Sep 15, 1989 11 $302,560 +5% 248 $1,220   $25,102,176 12
Sep 22, 1989 12 $221,560 -27% 232 $955   $25,424,581 13
Sep 29, 1989 12 $169,150 -24% 199 $850   $25,655,211 14
Oct 6, 1989 12 $140,180 -17% 172 $815   $25,821,261 15
Oct 13, 1989 12 $94,720 -32% 148 $640   $25,926,301 16
Oct 20, 1989 13 $30,210 -68% 114 $265   $25,972,051 17
Oct 27, 1989 14 $22,855 -24% 80 $286   $26,004,026 18

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $5,931,085   353 $16,802   $5,931,085 1
Jul 7, 1989 8 $4,498,141 -24% 361 $12,460   $10,429,226 2
Jul 14, 1989 10 $4,385,705 -2% 498 $8,807   $14,814,931 3
Jul 21, 1989 9 $3,089,110 -30% 534 $5,785   $17,904,041 4
Jul 28, 1989 8 $2,235,200 -28% 471 $4,746   $20,139,241 5
Aug 4, 1989 9 $1,545,160 -31% 398 $3,882   $21,684,401 6
Aug 11, 1989 8 $1,031,605 -33% 322 $3,204   $22,716,006 7
Aug 18, 1989 9 $613,210 -41% 178 $3,445   $23,329,216 8
Aug 25, 1989 11 $493,705 -19% 176 $2,805   $23,822,921 9
Sep 1, 1989 10 $569,715 +15% 211 $2,700   $24,392,636 10
Sep 8, 1989 10 $406,980 -29% 238 $1,710   $24,799,616 11
Sep 15, 1989 11 $403,405 -1% 248 $1,627   $25,203,021 12
Sep 22, 1989 10 $283,040 -30% 232 $1,220   $25,486,061 13
Sep 29, 1989 10 $195,020 -31% 199 $980   $25,681,081 14
Oct 6, 1989 8 $150,500 -23% 172 $875   $25,831,581 15
Oct 13, 1989 10 $110,260 -27% 148 $745   $25,941,841 16
Oct 20, 1989 10 $39,330 -64% 114 $345   $25,981,171 17
Oct 27, 1989 11 $22,855 -42% 80 $286   $26,004,026 18

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 12/14/1989 $0 0 2 3 $0
Netherlands 3/13/2020 $0 0 25 48 $29,745 10/19/2022
United Kingdom 8/2/2019 $17,731 29 29 29 $17,731 8/8/2019
 
International Total$47,476 10/19/2022

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 20,001-20,100) 20,002 $47,476
All Time International Non-Sequel Box Office (Rank 18,701-18,800) 18,727 $47,476
All Time International Box Office for Original Screenplay Movies (Rank 11,501-11,600) 11,528 $47,476
All Time International Box Office for Live Action Movies (Rank 17,001-17,100) 17,010 $47,476
All Time International Box Office for Contemporary Fiction Movies (Rank 10,401-10,500) 10,463 $47,476
All Time International Box Office for Drama Movies (Rank 5,701-5,800) 5,774 $47,476
All Time International Box Office for R Movies (Rank 3,301-3,400) 3,383 $47,476
All Time International Box Office for Universal Movies (Rank 401-500) 462 $47,476

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,601-4,700) 4,687 $26,051,502
All Time Worldwide Non-Sequel Box Office (Rank 3,901-4,000) 3,936 $26,051,502
Top 1989 Movies at the Worldwide Box Office 47 $26,051,502
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,301-2,400) 2,378 $26,051,502
All Time Worldwide Box Office for Live Action Movies (Rank 4,001-4,100) 4,040 $26,051,502
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,403 $26,051,502
All Time Worldwide Box Office for Drama Movies (Rank 901-1,000) 946 $26,051,502
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,409 $26,051,502
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 473 $26,051,502

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 7, 2021197,704 7,704$140,752$140,7521,177

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Leading Cast

Danny Aiello Sal
Spike Lee Mookie

Supporting Cast

Ossie Davis Da Mayor
Ruby Dee Mother Sister
Richard Edson Vito
Giancarlo Esposito Buggin Out
Bill Nunn Radio Raheem
John Turturro Pino
John Savage Clifton
Paul Benjamin ML
Frankie Faison Coconut Sid
Robin Harris Sweet Dick Willie
Joie Lee Jade
Miguel Sandoval Officer Ponte
Rick Aiello Officer Long
Samuel L. Jackson Mister Senor Love Daddy
Rosie Perez Tina
Roger Guenveur Smith Smiley
Steve White Ahmad
Martin Lawrence Cee
Leonard Thomas Punchy
Christa Rivers Ella
Frank Vincent Charlie
Luis Ramos Stevie
Richard Habersham Eddie
Gwen McGee Louisa
Steve Park Sonny
Ginny Yang Kim
Sherwin Park Korean Child
Shawn Elliott Puerto Rican Icee Man
Diva Osorio Carmen
Chris Delaney Stevie's Friend
Angel Ramirez Stevie's Friend
Sixto Ramos Stevie's Friend
Nelson Vasquez Stevie's Friend
Travell Lee Toulson Hector
Joel Nagle Sergeant
David E. Weinberg Plainclothes Detective
Yattee Brown Double Dutch Girl
Mecca Brunson Double Dutch Girl
Shawn Stainback Double Dutch Girl
Soquana Wallace Double Dutch Girl

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Spike Lee Director
Spike Lee Screenwriter
Spike Lee Producer
Monty Ross Co-Producer
Jon Kilik Line Producer
Ernest Dickerson Director of Photography
Barry Alexander Brown Editor
Bill Lee Composer
Wynn Thomas Production Designer
Robi Reed Casting Director
Randy Fletcher Assistant Director
Preston Holmes Production Supervisor
Steve Rosse Set Decorator
Ruth E. Carter Costume Designer
Jennifer Ruscoe Costume Supervisor
Tom Fleischman Re-recording Mixer
Rudy Gaskins Sound Editor
Eugene Gearty Sound Editor
Tony Martinez Sound Editor
Bruce Pross Sound Editor
Stuart Stanley Sound Editor
Skip Lievsay Sound Designer
Jeffrey Stern Dialogue Editor
Alex Steyermark Music Editor
Philip Stockton Supervising
Eddie Smith Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Cast & Crew
  7. Trailer

Metrics

Opening Weekend:$3,563,535 (13.7% of total gross)
Legs:7.30 (domestic box office/biggest weekend)
Domestic Share:99.8% (domestic box office/worldwide)
Production Budget:$6,000,000 (worldwide box office is 4.3 times production budget)
Theater counts:353 opening theaters/534 max. theaters, 9.2 weeks average run per theater
Infl. Adj. Dom. BO $70,256,483

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,253 $26,004,026
All Time International Box Office (Rank 20,001-20,100) 20,002 $47,476
All Time Worldwide Box Office (Rank 4,601-4,700) 4,687 $26,051,502
All Time Domestic Box Office for R Movies (Rank 1,001-1,100) 1,057 $26,004,026
All Time International Box Office for R Movies (Rank 3,301-3,400) 3,383 $47,476
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,409 $26,051,502

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: June 30th, 1989 (Limited) by Universal
International Releases: December 14th, 1989 (Wide) (Australia)
August 2nd, 2019 (Limited), released as Do The Right Thing (30th Anniversary) (United Kingdom)
March 13th, 2020 (Wide) (Netherlands)
Video Release: July 22nd, 1998 by Universal Home Entertainment
MPAA Rating: R
Running Time: 120 minutes
Comparisons: vs. Jungle Fever
Create your own comparison chart…
Keywords: Black Urban, African Americans, Hood Film, Social Justice, Comedy Drama
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 40 Acres and a Mule Filmworks
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Independence Day (All Movies, 3-Day, Inflation Adjusted) 308 $8,261,068 Jul 7, 1989 10

Leading Cast

Danny Aiello Sal
Spike Lee Mookie

Supporting Cast

Ossie Davis Da Mayor
Ruby Dee Mother Sister
Richard Edson Vito
Giancarlo Esposito Buggin Out
Bill Nunn Radio Raheem
John Turturro Pino
John Savage Clifton
Paul Benjamin ML
Frankie Faison Coconut Sid
Robin Harris Sweet Dick Willie
Joie Lee Jade
Miguel Sandoval Officer Ponte
Rick Aiello Officer Long
Samuel L. Jackson Mister Senor Love Daddy
Rosie Perez Tina
Roger Guenveur Smith Smiley
Steve White Ahmad
Martin Lawrence Cee
Leonard Thomas Punchy
Christa Rivers Ella
Frank Vincent Charlie
Luis Ramos Stevie
Richard Habersham Eddie
Gwen McGee Louisa
Steve Park Sonny
Ginny Yang Kim
Sherwin Park Korean Child
Shawn Elliott Puerto Rican Icee Man
Diva Osorio Carmen
Chris Delaney Stevie's Friend
Angel Ramirez Stevie's Friend
Sixto Ramos Stevie's Friend
Nelson Vasquez Stevie's Friend
Travell Lee Toulson Hector
Joel Nagle Sergeant
David E. Weinberg Plainclothes Detective
Yattee Brown Double Dutch Girl
Mecca Brunson Double Dutch Girl
Shawn Stainback Double Dutch Girl
Soquana Wallace Double Dutch Girl

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Spike Lee Director
Spike Lee Screenwriter
Spike Lee Producer
Monty Ross Co-Producer
Jon Kilik Line Producer
Ernest Dickerson Director of Photography
Barry Alexander Brown Editor
Bill Lee Composer
Wynn Thomas Production Designer
Robi Reed Casting Director
Randy Fletcher Assistant Director
Preston Holmes Production Supervisor
Steve Rosse Set Decorator
Ruth E. Carter Costume Designer
Jennifer Ruscoe Costume Supervisor
Tom Fleischman Re-recording Mixer
Rudy Gaskins Sound Editor
Eugene Gearty Sound Editor
Tony Martinez Sound Editor
Bruce Pross Sound Editor
Stuart Stanley Sound Editor
Skip Lievsay Sound Designer
Jeffrey Stern Dialogue Editor
Alex Steyermark Music Editor
Philip Stockton Supervising
Eddie Smith Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,201-3,300) 3,253 $26,004,026
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,391 $70,256,483
All Time Domestic Non-Sequel Box Office (Rank 2,601-2,700) 2,665 $26,004,026
Top 1989 Movies at the Domestic Box Office 45 $26,004,026
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,501-1,600) 1,591 $26,004,026
All Time Domestic Box Office for Live Action Movies (Rank 2,801-2,900) 2,813 $26,004,026
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,601-1,700) 1,679 $26,004,026
All Time Domestic Box Office for Drama Movies (Rank 501-600) 565 $26,004,026
All Time Domestic Box Office for R Movies (Rank 1,001-1,100) 1,057 $26,004,026
All Time Domestic Box Office for Universal Movies (Rank 401-500) 424 $26,004,026

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $3,563,535   353 $10,095   $3,563,535 1
Jul 7, 1989 9 $2,916,960 -18% 361 $8,080   $8,848,045 2
Jul 14, 1989 10 $3,017,880 +3% 498 $6,060   $13,447,106 3
Jul 21, 1989 11 $2,090,610 -31% 534 $3,915   $16,905,541 4
Jul 28, 1989 11 $1,514,265 -28% 471 $3,215   $19,418,306 5
Aug 4, 1989 11 $1,064,650 -30% 398 $2,675   $21,203,891 6
Aug 11, 1989 11 $687,470 -35% 322 $2,135   $22,371,871 7
Aug 18, 1989 11 $397,830 -42% 178 $2,235   $23,113,836 8
Aug 25, 1989 11 $318,585 -20% 176 $1,810   $23,647,801 9
Sep 1, 1989 27 $466,310 +46% 211 $2,210   $24,289,231 10
Sep 8, 1989 11 $289,170 -38% 238 $1,215   $24,681,806 11
Sep 15, 1989 11 $302,560 +5% 248 $1,220   $25,102,176 12
Sep 22, 1989 12 $221,560 -27% 232 $955   $25,424,581 13
Sep 29, 1989 12 $169,150 -24% 199 $850   $25,655,211 14
Oct 6, 1989 12 $140,180 -17% 172 $815   $25,821,261 15
Oct 13, 1989 12 $94,720 -32% 148 $640   $25,926,301 16
Oct 20, 1989 13 $30,210 -68% 114 $265   $25,972,051 17
Oct 27, 1989 14 $22,855 -24% 80 $286   $26,004,026 18

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $5,931,085   353 $16,802   $5,931,085 1
Jul 7, 1989 8 $4,498,141 -24% 361 $12,460   $10,429,226 2
Jul 14, 1989 10 $4,385,705 -2% 498 $8,807   $14,814,931 3
Jul 21, 1989 9 $3,089,110 -30% 534 $5,785   $17,904,041 4
Jul 28, 1989 8 $2,235,200 -28% 471 $4,746   $20,139,241 5
Aug 4, 1989 9 $1,545,160 -31% 398 $3,882   $21,684,401 6
Aug 11, 1989 8 $1,031,605 -33% 322 $3,204   $22,716,006 7
Aug 18, 1989 9 $613,210 -41% 178 $3,445   $23,329,216 8
Aug 25, 1989 11 $493,705 -19% 176 $2,805   $23,822,921 9
Sep 1, 1989 10 $569,715 +15% 211 $2,700   $24,392,636 10
Sep 8, 1989 10 $406,980 -29% 238 $1,710   $24,799,616 11
Sep 15, 1989 11 $403,405 -1% 248 $1,627   $25,203,021 12
Sep 22, 1989 10 $283,040 -30% 232 $1,220   $25,486,061 13
Sep 29, 1989 10 $195,020 -31% 199 $980   $25,681,081 14
Oct 6, 1989 8 $150,500 -23% 172 $875   $25,831,581 15
Oct 13, 1989 10 $110,260 -27% 148 $745   $25,941,841 16
Oct 20, 1989 10 $39,330 -64% 114 $345   $25,981,171 17
Oct 27, 1989 11 $22,855 -42% 80 $286   $26,004,026 18

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 12/14/1989 $0 0 2 3 $0
Netherlands 3/13/2020 $0 0 25 48 $29,745 10/19/2022
United Kingdom 8/2/2019 $17,731 29 29 29 $17,731 8/8/2019
 
International Total$47,476 10/19/2022

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 20,001-20,100) 20,002 $47,476
All Time International Non-Sequel Box Office (Rank 18,701-18,800) 18,727 $47,476
All Time International Box Office for Original Screenplay Movies (Rank 11,501-11,600) 11,528 $47,476
All Time International Box Office for Live Action Movies (Rank 17,001-17,100) 17,010 $47,476
All Time International Box Office for Contemporary Fiction Movies (Rank 10,401-10,500) 10,463 $47,476
All Time International Box Office for Drama Movies (Rank 5,701-5,800) 5,774 $47,476
All Time International Box Office for R Movies (Rank 3,301-3,400) 3,383 $47,476
All Time International Box Office for Universal Movies (Rank 401-500) 462 $47,476

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,601-4,700) 4,687 $26,051,502
All Time Worldwide Non-Sequel Box Office (Rank 3,901-4,000) 3,936 $26,051,502
Top 1989 Movies at the Worldwide Box Office 47 $26,051,502
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,301-2,400) 2,378 $26,051,502
All Time Worldwide Box Office for Live Action Movies (Rank 4,001-4,100) 4,040 $26,051,502
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,403 $26,051,502
All Time Worldwide Box Office for Drama Movies (Rank 901-1,000) 946 $26,051,502
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,409 $26,051,502
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 473 $26,051,502

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 7, 2021197,704 7,704$140,752$140,7521,177

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.