Weekend estimates: A Quiet Place: Part II has the edge in four-way race

June 13th, 2021

We won’t know for sure until final numbers are reported on Monday, but it looks as though A Quiet Place: Part II will move back to the top of the box office chart this weekend, fractionally edging out In the Heights. The difference in their respective Sunday-morning projections is just $245,000 though, with Quiet Place expected to earn $11.65 million and In the Heights $11.405 million, which is within the margin of error (particularly considering box office is harder to predict for the studios at the moment as market conditions are changing so much). In fact, Peter Rabbit 2 (projected to earn $10.4 million) and The Conjuring 3 (projected for $10.02 million) are technically still in the running for the win, although that would be a big surprise given they’re over a million dollars back on today’s tracking.

However things shake out, there’s a good chance we’ll have four films earn over $10 million at the box office this weekend, which would be a new pandemic-era high if the numbers hold. The less good news is that In the Heights didn’t hit, well, the heights that were hoped for going into the weekend. It did come very close to what our model expected though. More...

Weekend predictions: Summertime gets into full swing

June 11th, 2021

It’s beginning to feel like Summer in movie theaters as a combination of a musical, two kids movies, a family movie, and two horror films will make up the top six and fill up movie theaters this weekend. After three films topped $10 million at the box office last weekend, we could see four films manage the feat this time around, and In the Heights is expected to top $20 million by the trackers (although, as I’ll discuss in a moment, our model isn’t as bullish). The new releases should be enough to keep the total market flat or possibly slightly growing. More...

Weekend estimates: The Conjuring’s $24-million opening may be the best evidence yet that box office is recovering

June 6th, 2021

Going into this weekend, it looked as though The Conjuring would have an uphill battle to top the weekend chart. The last film in the The Conjuring franchise, Annabelle Comes Home, opened with $20.3 million in the halcyon days of June, 2019, and it’s been five years since The Conjuring 2 made $40.4 million on opening weekend. With some theaters still closed in North America and a big chunk of the traditional theater-going audience yet to return, our model predicted it would earn somewhere in the region of $10 million to $15 million this weekend. Even with a steep decline, A Quiet Place: Part II was favored to retain its crown. The studios’ weekend projections, released this morning, tell a different story—one that’s very encouraging for box office watchers. More...

Weekend predictions: A Quiet Place is the favorite to win the weekend

June 4th, 2021

Expect to see a close race at the top of the box office chart this weekend as A Quiet Place: Part II does battle against two newcomers—The Conjuring: The Devil Made Me Do It, and Spirit Untamed—and Cruella hopes to make up some ground on the current chart topper after posting solid numbers last weekend. There’s a possibility that four films could top $10 million this weekend, although our model thinks that’s unlikely. It wouldn’t be a surprise to see three films better that number though, which would be another milestone in the recovery of the theatrical market. More...

The Conjuring: The Devil Made Me Do It trailer

June 1st, 2021

Supernatural horror movie starring Vera Farmiga and Patrick Wilson opens in theaters on Friday, June 4. Full movie details…

A story of terror, murder and unknown evil that shocked even experienced real-life paranormal investigators Ed and Lorraine Warren. One of the most sensational cases from their files, it starts with a fight for the soul of a young boy, then takes them beyond anything they’d ever seen before, to mark the first time in U.S. history that a murder suspect would claim demonic possession as a defense. More...