Weekend predictions: The Flash shooting for $70 million
June 16, 2023
Warner Bros.’ big bet of the Summer arrives in theaters this weekend, and The Flash looks as though it will set the new DC Universe on its way at a reasonable pace with an opening in the region of $70 million. With Elemental also looking at a weekend somewhere around $50 million, and The Blackening offering some counter-programming, we’re in for a big weekend at the box office.
Here’s how the model looked at The Flash coming into the weekend:
The preview numbers point to an opening weekend that will fall short of $80 million, but Warner Bros. will be pretty happy with $70 million for a film that has had more than its fair share of negative publicity.
Meanwhile, Elemental will be looking to continue Pixar’s enviable record at the box office:
Previews make it look as though the film has some work to do, although good word of mouth could work in its favor, and the Juneteenth “long” weekend might help too.
$50 million looks like a good bet for this one to me.
Finally, The Blackening is looking to draw in a crowd looking for something a little different this weekend, plus anyone who shows up for The Flash and finds their theater sold out:
It is landing right in line with expectations so far:
Here’s what the model thinks the top 10 will look like.
Long story short… this looks like a very strong weekend at the box office and there’s a good chance we’ll top the $205 million earned the weekend of June 2, which was the best weekend of 2023 so far.
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Filed under: Weekend Preview, The Blackening, Elemental