Thursday Night Previews: Bad Boys has Record MLK Start with $6.36 million
January 17, 2020
Bad Boys for Life had the best MLK weekend previews earning $6.36 million on Thursday. Granted, best MLK weekend previews don’t even make the top 50 all-time previews, but it is still a good sign going forward. Given the film’s reviews, this should translate into a record opening for MLK long weekend of over $50 million, maybe even $60 million. It depends on the film’s legs and how much the Sequel Effect shortens its legs. I remain cautiously optimistic about the film’s chances.
On the other hand, Dolittle is in trouble after earning just $925,000 during its previews. Granted, it is a family film and that means it will bounce back a lot more during the weekend, especially on Saturday. However, it also has awful reviews and a $175 million production budget, so there’s little reason to be hopeful for its future. Even getting to $20 million over four days seems unlikely.
One last note, Weathering With You opened on Wednesday with $1.59 million. I thought this was a one-day special engagement, but it also pulled in $1.45 million on Thursday, which is already more than most limited releases can dream of. It is also yet another sign that Anime is becoming more mainstream and films like this can sell the genre to others, as its reviews are stellar.
- Thursday Box Office Chart
- MLK Long Weekend Opening Record
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- Wednesday Box Office Chart
- Theater Counts
Filed under: Midnight Previews, Bad Boys For Life, Dolittle, Weathering with You (天気の子)