DVD Sales: Secret of the Tomb Stuck with the Leftovers
March 29, 2015
Despite there being five new releases on this week's DVD sales chart, there was a holdover hanging onto top spot. Hunger Games: Mockingjay, Part 1 sold 472,000 units and generated $6.36 million in sales during its first full week of release for early totals of 1.19 million units / $16.28 million.
Night at the Museum: Secret of the Tomb opened in second place with 409,000 units / $5.97 million over the week. Big Hero 6 slipped to third place with 207,000 units / $3.71 million for three-week totals of 1.43 million units / $22.57 million. Next up was Tinker Bell and the Legend of the Neverbeast with 107,000 units / $2.13 million for the week, giving it totals of 318,000 units / $5.97 million after two weeks of release. Barbie in Princess Power remained in fifth place with 44,000 units / $635,000 for the week and 112,000 units / $1.66 million after two.
Flintstones and the WWE Stone Age Smackdown was the best of the rest of the new releases. It earned seventh place with 39,000 units / $622,000. The Legend of Korra: Book Four - Balance opened in ninth place with 35,000 units / $472,000. Russell Madness was right behind with 34,000 units / $334,000. The only other new release to chart was The Red Tent. The TV mini-series opened in 17th place with 25,000 units / $440,000.
There's one other noteworthy event that took place this week... It was the one-year anniversary of the release of Frozen on the home market and it is still on the DVD sales chart. Now, it isn't uncommon for films to be on the chart more than a year after their initial releases. For instance, The Best Exotic Marigold Hotel is currently in 18th spot more than two years after its initial release. However, it bounced back into the charts thanks to its sequel, while Frozen has been on the charts for 52 weeks in total.
According to data pulled from OpusData, the comprehensive database we run, there have been only two other DVDs to chart for 52 or more weeks: Pitch Perfect and Despicable Me. There's a huge difference between those two releases and Frozen. Pitch Perfect only managed to stay on the charts for 19 weeks before falling off and then bouncing back. Despicable Me lasted 20 weeks originally and bounced back for an extended period when its sequel came out. Unlike those two films, Frozen has spent 52 weeks in a row in the top 30. In fact, it has spent 52 weeks in a row in the top 20. It only just dropped out of the top ten in February after 46 weeks in a row in the top ten. This is, as far as we can tell, unprecedented.
Filed under: Video Sales, Despicable Me, Despicable Me 2, Frozen, Pitch Perfect, The Hunger Games: Mockingjay - Part 1, Night at the Museum: Secret of the Tomb, Big Hero 6, Russell Madness, Tinker Bell and the Legend of the Neverbeast, Barbie in Princess Power, The Flintstones and the WWE: Stone Age Smackdown, Best Exotic Marigold Hotel