May 15th, 2012
No new releases managed to earn a spot in the $10,000 club on this week's per theater chart. That doesn't mean it was empty, as The Avengers remained potent with an average of $23,696 during its second weekend of release. The Best Exotic Marigold Hotel was arguably even more impressive, as it expanded into more than 150 additional theaters, but its per theater average only fell to $15,012. It did well enough to grab eighth place overall, and with this average, it will certainly expand more. On the other hand, the best new release was Dark Shadows with an average of $7,906. This is good, but not great. The best limited release was Girl in Progress. That was was playing in more than 300 theaters and managed an average of $4,298. That's a good start, but I don't think it will expand greatly.
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May 10th, 2012
God Bless America is one of four limited releases opening in more than ten theaters this weekend, but of those four films, it is the only one earning overall positive reviews. In fact, it is one of only four films on this week's list earning overall positive reviews. The others are I Wish, Nobody Else But You, and Sleepless Night, all three of which are foreign language films, which tends to limit box office potential. Hopefully one will have breakout success, otherwise, new releases might not show a lot of strength on the per theater chart this week.
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