Observe and Report (2009)

Theatrical Performance
Domestic Box Office $24,007,324Details
International Box Office $3,141,574Details
Worldwide Box Office $27,148,898
Home Market Performance
Est. Domestic DVD Sales $13,748,427 Details
Est. Domestic Blu-ray Sales $1,829,083 Details
Total Est. Domestic Video Sales $15,577,510
Further financial details...

Metrics

Opening Weekend:$11,017,334 (45.9% of total gross)
Legs:2.18 (domestic box office/biggest weekend)
Domestic Share:88.4% (domestic box office/worldwide)
Production Budget:$18,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:2,727 opening theaters/2,727 max. theaters, 3.1 weeks average run per theater
Infl. Adj. Dom. BO $34,506,532

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,401-3,500) 3,461 $24,007,324
All Time International Box Office (Rank 7,701-7,800) 7,763 $3,141,574
All Time Worldwide Box Office (Rank 4,601-4,700) 4,643 $27,148,898
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,195 $24,007,324
All Time International Box Office for R Movies (Rank 1,801-1,900) 1,872 $3,141,574
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,436 $27,148,898

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: April 10th, 2009 (Wide) by Warner Bros.
Video Release: September 22nd, 2009 by Warner Home Video
MPAA Rating: R for pervasive language, graphic nudity, drug use, sexual content and violence
Running Time: 86 minutes
Comparisons: vs. Paul Blart: Mall Cop
Create your own comparison chart…
Keywords: Black Comedy, Security Guard, Police Detective, Mental Illness, Romance, Relationships Gone Wrong, Sex Crimes, Prescription Drug Abuse
Source:Original Screenplay
Genre:Black Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Legendary Pictures, De Line Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 81 $11,017,334 Apr 10, 2009 3
Easter (All Movies, 3-Day, Inflation Adjusted) 105 $16,144,068 Apr 10, 2009 3
Easter (Opening, 3-Day) 38 $11,017,334 Apr 10, 2009 3
Easter (Opening, 3-Day, Inflation Adjusted) 50 $16,144,068 Apr 10, 2009 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,401-3,500) 3,461 $24,007,324
All Time Domestic Inflation Adjusted Box Office (Rank 3,901-4,000) 3,961 $34,506,532
All Time Domestic Non-Sequel Box Office (Rank 2,801-2,900) 2,845 $24,007,324
Top 2009 Movies at the Domestic Box Office (Rank 101-200) 104 $24,007,324
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,701-1,800) 1,715 $24,007,324
All Time Domestic Box Office for Live Action Movies (Rank 3,001-3,100) 3,020 $24,007,324
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,801-1,900) 1,810 $24,007,324
All Time Domestic Box Office for Black Comedy Movies 59 $24,007,324
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,195 $24,007,324
All Time Domestic Box Office for Warner Bros. Movies (Rank 501-600) 534 $24,007,324

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 10, 2009 4 $11,017,334   2,727 $4,040   $11,017,334 1
Apr 17, 2009 7 $4,174,939 -62% 2,727 $1,531   $18,812,239 2
Apr 24, 2009 13 $1,746,102 -58% 2,010 $869   $22,171,543 3
May 1, 2009 19 $302,146 -83% 501 $603   $23,177,042 4
May 8, 2009 41 $61,040 -80% 132 $462   $23,372,005 5
May 15, 2009 51 $30,450 -50% 56 $544   $23,434,987 6
May 22, 2009 29 $157,368 +417% 38 $4,141   $23,619,456 7
May 29, 2009 25 $136,766 -13% 222 $616   $23,790,117 8
Jun 5, 2009 33 $74,033 -46% 119 $622   $23,930,794 9
Jun 12, 2009 51 $27,044 -63% 47 $575   $23,993,605 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 10, 2009 4 $4,729,299     2,727 $1,734   $4,729,299 1
Apr 11, 2009 4 $3,881,334 -18%   2,727 $1,423   $8,610,633 2
Apr 12, 2009 4 $2,406,701 -38%   2,727 $883   $11,017,334 3
Apr 13, 2009 4 $1,102,013 -54%   2,727 $404   $12,119,347 4
Apr 14, 2009 4 $987,377 -10%   2,727 $362   $13,106,724 5
Apr 15, 2009 4 $788,137 -20%   2,727 $289   $13,894,861 6
Apr 16, 2009 4 $742,439 -6%   2,727 $272   $14,637,300 7
Apr 17, 2009 7 $1,421,453 +91% -70% 2,727 $521   $16,058,753 8
Apr 18, 2009 7 $1,584,956 +12% -59% 2,727 $581   $17,643,709 9
Apr 19, 2009 7 $1,168,530 -26% -51% 2,727 $429   $18,812,239 10
Apr 20, 2009 7 $446,269 -62% -60% 2,727 $164   $19,258,508 11
Apr 21, 2009 7 $438,359 -2% -56% 2,727 $161   $19,696,867 12
Apr 22, 2009 8 $381,372 -13% -52% 2,727 $140   $20,078,239 13
Apr 23, 2009 8 $347,202 -9% -53% 2,727 $127   $20,425,441 14
Apr 24, 2009 13 $552,190 +59% -61% 2,010 $275   $20,977,631 15
Apr 25, 2009 13 $706,661 +28% -55% 2,010 $352   $21,684,292 16
Apr 26, 2009 13 $487,251 -31% -58% 2,010 $242   $22,171,543 17
Apr 27, 2009 11 $181,254 -63% -59% 2,010 $90   $22,352,797 18
Apr 28, 2009 12 $184,879 +2% -58% 2,010 $92   $22,537,676 19
Apr 29, 2009 12 $177,484 -4% -53% 2,010 $88   $22,715,160 20
Apr 30, 2009 12 $159,736 -10% -54% 2,010 $79   $22,874,896 21
May 1, 2009 - $95,019 -41% -83% 501 $190   $22,969,915 22
May 2, 2009 - $116,314 +22% -84% 501 $232   $23,086,229 23
May 3, 2009 - $90,813 -22% -81% 501 $181   $23,177,042 24
May 4, 2009 - $38,203 -58% -79% 501 $76   $23,215,245 25
May 5, 2009 - $33,212 -13% -82% 501 $66   $23,248,457 26
May 6, 2009 - $35,315 +6% -80% 501 $70   $23,283,772 27
May 7, 2009 - $27,193 -23% -83% 501 $54   $23,310,965 28
May 8, 2009 - $19,176 -29% -80% 132 $145   $23,330,141 29
May 9, 2009 - $25,051 +31% -78% 132 $190   $23,355,192 30
May 10, 2009 - $16,813 -33% -81% 132 $127   $23,372,005 31
May 11, 2009 - $8,071 -52% -79% 132 $61   $23,380,076 32
May 12, 2009 - $8,159 +1% -75% 132 $62   $23,388,235 33
May 13, 2009 - $7,914 -3% -78% 132 $60   $23,396,149 34
May 14, 2009 - $8,388 +6% -69% 132 $64   $23,404,537 35
May 15, 2009 - $10,109 +21% -47% 56 $181   $23,414,646 36
May 16, 2009 - $12,557 +24% -50% 56 $224   $23,427,203 37
May 17, 2009 - $7,784 -38% -54% 56 $139   $23,434,987 38
May 18, 2009 - $4,515 -42% -44% 56 $81   $23,439,502 39
May 19, 2009 - $3,748 -17% -54% 56 $67   $23,443,250 40
May 20, 2009 - $4,122 +10% -48% 56 $74   $23,447,372 41
May 21, 2009 - $14,716 +257% +75% 56 $263   $23,462,088 42
May 22, 2009 - $51,754 +252% +412% 38 $1,362   $23,513,842 43
May 23, 2009 - $66,320 +28% +428% 38 $1,745   $23,580,162 44
May 24, 2009 - $39,294 -41% +405% 38 $1,034   $23,619,456 45
May 25, 2009 39 $14,541 -63% +222% 38 $383   $23,633,997 46
May 26, 2009 - $10,006 -31% +167% 38 $263   $23,644,003 47
May 27, 2009 - $4,211 -58% +2% 38 $111   $23,648,214 48
May 28, 2009 - $5,137 +22% -65% 38 $135   $23,653,351 49
May 29, 2009 - $32,542 +533% -37% 222 $147   $23,685,893 50
May 30, 2009 - $68,715 +111% +4% 222 $310   $23,754,608 51
May 31, 2009 - $35,509 -48% -10% 222 $160   $23,790,117 52
Jun 1, 2009 - $13,545 -62% -7% 222 $61   $23,803,662 53
Jun 2, 2009 - $17,247 +27% +72% 222 $78   $23,820,909 54
Jun 3, 2009 - $18,673 +8% +343% 222 $84   $23,839,582 55
Jun 4, 2009 - $17,179 -8% +234% 222 $77   $23,856,761 56
Jun 5, 2009 - $32,266 +88% -1% 119 $271   $23,889,027 57
Jun 6, 2009 - $28,773 -11% -58% 119 $242   $23,917,800 58
Jun 7, 2009 - $12,994 -55% -63% 119 $109   $23,930,794 59
Jun 8, 2009 - $8,077 -38% -40% 119 $68   $23,938,871 60
Jun 9, 2009 - $7,993 -1% -54% 119 $67   $23,946,864 61
Jun 10, 2009 - $9,291 +16% -50% 119 $78   $23,956,155 62
Jun 11, 2009 - $10,406 +12% -39% 119 $87   $23,966,561 63
Jun 12, 2009 - $8,948 -14% -72% 47 $190   $23,975,509 64
Jun 13, 2009 - $11,678 +31% -59% 47 $248   $23,987,187 65
Jun 14, 2009 - $6,418 -45% -51% 47 $137   $23,993,605 66
Jun 15, 2009 - $2,987 -53% -63% 47 $64   $23,996,592 67
Jun 16, 2009 - $4,152 +39% -48% 47 $88   $24,000,744 68
Jun 17, 2009 - $3,405 -18% -63% 47 $72   $24,004,149 69
Jun 18, 2009 - $3,175 -7% -69% 47 $68   $24,007,324 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 10, 2009 4 $14,637,300   2,727 $5,368   $14,637,300 1
Apr 17, 2009 7 $5,788,141 -60% 2,727 $2,123   $20,425,441 2
Apr 24, 2009 13 $2,449,455 -58% 2,010 $1,219   $22,874,896 3
May 1, 2009 20 $436,069 -82% 501 $870   $23,310,965 4
May 8, 2009 40 $93,572 -79% 132 $709   $23,404,537 5
May 15, 2009 44 $57,551 -38% 56 $1,028   $23,462,088 6
May 22, 2009 31 $191,263 +232% 38 $5,033   $23,653,351 7
May 29, 2009 26 $203,410 +6% 222 $916   $23,856,761 8
Jun 5, 2009 34 $109,800 -46% 119 $923   $23,966,561 9
Jun 12, 2009 50 $40,763 -63% 47 $867   $24,007,324 10

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 7,701-7,800) 7,763 $3,141,574
All Time International Non-Sequel Box Office (Rank 6,801-6,900) 6,832 $3,141,574
All Time International Box Office for Original Screenplay Movies (Rank 4,101-4,200) 4,176 $3,141,574
All Time International Box Office for Live Action Movies (Rank 6,401-6,500) 6,433 $3,141,574
All Time International Box Office for Contemporary Fiction Movies (Rank 4,001-4,100) 4,039 $3,141,574
All Time International Box Office for Black Comedy Movies 89 $3,141,574
All Time International Box Office for R Movies (Rank 1,801-1,900) 1,872 $3,141,574
All Time International Box Office for Warner Bros. Movies (Rank 401-500) 484 $3,141,574

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,601-4,700) 4,643 $27,148,898
All Time Worldwide Non-Sequel Box Office (Rank 3,801-3,900) 3,884 $27,148,898
Top 2009 Movies at the Worldwide Box Office (Rank 101-200) 146 $27,148,898
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,301-2,400) 2,358 $27,148,898
All Time Worldwide Box Office for Live Action Movies (Rank 4,001-4,100) 4,010 $27,148,898
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,401 $27,148,898
All Time Worldwide Box Office for Black Comedy Movies 71 $27,148,898
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,436 $27,148,898
All Time Worldwide Box Office for Warner Bros. Movies (Rank 501-600) 562 $27,148,898

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 27, 20093220,491 220,491$3,746,142$3,746,1421
Oct 4, 2009899,709-55% 320,200$1,993,183$5,739,3252
Oct 11, 20091573,027-27% 393,227$1,459,810$7,199,1353
Oct 18, 20092345,215-38% 438,442$903,848$8,102,9834
Nov 1, 20092630,550 498,383$610,694$9,301,2036

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 27, 2009327,599 27,599$656,295$656,2951
Oct 4, 20091211,927-57% 39,526$290,890$947,1852
Oct 11, 2009918,832+58% 58,358$342,560$1,289,7453

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Seth Rogen Ronnie Barnhardt

Supporting Cast

Ray Liotta Det. Harrison
Michael Peña Dennis
Anna Faris Brandi
Dan Bakkedahl Mark
Jesse Plemons Charles
John Yuan John Yuen
Matthew Yuan Matt Yuen
Celia Weston Mom
Collette Wolfe Nell
Aziz Ansari Saddamn

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jody Hill Director
Jody Hill Screenwriter

DVD Rentals - Monsters and Aliens vs. The Competition

October 14th, 2009

As it did on the sales chart, Monsters vs. Aliens led the way on the rental chart this week, topping all new releases with relative ease. More...

DVD Sales - Origins On Top

October 7th, 2009

There were a ton of new releases to reach the top 30 on this week's sales chart; however, X-Men Origins - Wolverine remained in top spot with 595,000 units / $10.74 million over the week for a total of 3.02 million / $50.94 million after two. It is already in the top ten for the year. More...

DVD Rentals - Past Catches Up to Home Market

October 7th, 2009

Ghosts of Girlfriends Past led all new releases topping the rental chart this week with more than twice the number of rentals as X-Men Origins - Wolverine managed. More...

DVD Releases for September 22nd, 2009 - Part II

September 22nd, 2009

Both a great week for home market releases, and a rather soft week. There are numerous DVDs and Blu-rays worth of consideration for DVD Pick of the Week, but almost all of them are from the TV on DVD category with no first run releases even coming close to that level. The best of the best are 30 Rock - Season Three, Castle - Season One, Star Trek - The Original Series - Season Two - Blu-ray, and Terminator - The Sarah Connor Chronicles - Season Two - Blu-ray, all from the TV on DVD category, while Star Trek - The Next Generation - The Movie Collection on Blu-ray and Wallace and Gromit - The Complete Collection - Blu-ray. And of those six possibilities, the DVD Pick of the Week is... All of them. I honestly tried to narrow it down, but I just couldn't. They are all so amazing. With so many top-notch releases, it's no surprise that the list had to be split into two. The second part can be found here. More...

DVD Releases for September 22nd, 2009 - Part I

September 22nd, 2009

Both a great week for home market releases, and a rather soft week. There are numerous DVDs and Blu-rays worth consideration for DVD Pick of the Week, but almost all of them are from the TV on DVD category, and no first run theatrical releases even coming close to that level. The best of the best are 30 Rock - Season Three, Castle - Season One, Star Trek - The Original Series - Season Two - Blu-ray, and Terminator - The Sarah Connor Chronicles - Season Two - Blu-ray, all from the TV on DVD category, while Star Trek - The Next Generation - The Movie Collection on Blu-ray and Wallace and Gromit - The Complete Collection - Blu-ray. And of those six possibilities, the DVD Pick of the Week is... All of them. I honestly tried to narrow it down, but I just couldn't. They are all so amazing. With so many top-notch releases, it's no surprise that the list had to be split into two. The second part can be found here. More...

Seventeen + $24 Million = Number One

April 21st, 2009

As spring draws to a close, and studios sweep out the potential misfires, the overall box office numbers slip in anticipation of Wolverine. Actually, the overall box office was better than expected at $108 million over the weekend, but that was still 18.8% lower than last weekend. More importantly, thanks to 17 Again's stronger than expected start, it was 15.8% higher than the same weekend last year. Year-to-date, 2009 has earned $2.91 billion, which is 17.2% higher than last year's pace. I'm not sure it will be able to maintain this pace over the summer. In fact, I'm nearly 100% sure it won't. That said, the year has built up a sizable lead, and as long as the summer is merely average, we should go into the fall with higher ticket sales. More...

Fangirls Put Hannah on Top

April 14th, 2009

Records fell over Easter weekend, as the overall box office pulled in $133 million, which was the best ever for an Easter Weekend. It was 14% lower that last weekend when Fast and Furious beat records. On the other hand, it was it was 15% higher that last Easter and 41% higher than the same weekend last year. Year-to-date, 2009 has earned $2.57 billion, which is 14.3% higher than the 2008's pace. More...

Movie Website Reviews for the Weekend of April 10th, 2009

April 12th, 2009

Summer can't come soon enough as there was not much in the way of top notch movie sites this week. In fact, there was only one site that was above average, Hannah Montana the Movie's Official Site, and even there is was barely above average. More...

Will Hannah be a Sweet Treat over Easter Weekend?

April 10th, 2009

Easter long weekend is not a major holiday at the box office; in fact, the best Easter opener is Scary Movie 4 at just over $40 million while number two is Panic Room at just over $30 million. There's little chance the record will be broken, but Hannah Montana the Movie could open in first place over the weekend and in second place all time, while it should do its part to keep 2009 ahead of last year's pace. More...

2009 Preview: April

April 1st, 2009

April is a transition month. At the beginning it is strong, but as we near May, the looming competition is just too great and that scares away the big-ticket releases. That said, there are still a few films that could reach the century mark this month, and it does look stronger than last April and that will help 2009 extend its lead in the box office race. More...

New Movie US Release Dates - June 15, 2008

June 15th, 2008

This week's round of new movie release information contains release dates for Transporter 3, Hoodwinked 2, The Green Hornet and more! More...

New Movie Announcements, Stars and Directors - April 29, 2008

April 29th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Cast Updates - April 24, 2008

April 24th, 2008

This week's round of new casting information contains updates for Bottle Shock, Crank 2, The Escapist, and more! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$11,017,334 (45.9% of total gross)
Legs:2.18 (domestic box office/biggest weekend)
Domestic Share:88.4% (domestic box office/worldwide)
Production Budget:$18,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:2,727 opening theaters/2,727 max. theaters, 3.1 weeks average run per theater
Infl. Adj. Dom. BO $34,506,532

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,401-3,500) 3,461 $24,007,324
All Time International Box Office (Rank 7,701-7,800) 7,763 $3,141,574
All Time Worldwide Box Office (Rank 4,601-4,700) 4,643 $27,148,898
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,195 $24,007,324
All Time International Box Office for R Movies (Rank 1,801-1,900) 1,872 $3,141,574
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,436 $27,148,898

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: April 10th, 2009 (Wide) by Warner Bros.
Video Release: September 22nd, 2009 by Warner Home Video
MPAA Rating: R for pervasive language, graphic nudity, drug use, sexual content and violence
Running Time: 86 minutes
Comparisons: vs. Paul Blart: Mall Cop
Create your own comparison chart…
Keywords: Black Comedy, Security Guard, Police Detective, Mental Illness, Romance, Relationships Gone Wrong, Sex Crimes, Prescription Drug Abuse
Source:Original Screenplay
Genre:Black Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Legendary Pictures, De Line Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 81 $11,017,334 Apr 10, 2009 3
Easter (All Movies, 3-Day, Inflation Adjusted) 105 $16,144,068 Apr 10, 2009 3
Easter (Opening, 3-Day) 38 $11,017,334 Apr 10, 2009 3
Easter (Opening, 3-Day, Inflation Adjusted) 50 $16,144,068 Apr 10, 2009 3

Leading Cast

Seth Rogen Ronnie Barnhardt

Supporting Cast

Ray Liotta Det. Harrison
Michael Peña Dennis
Anna Faris Brandi
Dan Bakkedahl Mark
Jesse Plemons Charles
John Yuan John Yuen
Matthew Yuan Matt Yuen
Celia Weston Mom
Collette Wolfe Nell
Aziz Ansari Saddamn

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jody Hill Director
Jody Hill Screenwriter

DVD Rentals - Monsters and Aliens vs. The Competition

October 14th, 2009

As it did on the sales chart, Monsters vs. Aliens led the way on the rental chart this week, topping all new releases with relative ease. More...

DVD Sales - Origins On Top

October 7th, 2009

There were a ton of new releases to reach the top 30 on this week's sales chart; however, X-Men Origins - Wolverine remained in top spot with 595,000 units / $10.74 million over the week for a total of 3.02 million / $50.94 million after two. It is already in the top ten for the year. More...

DVD Rentals - Past Catches Up to Home Market

October 7th, 2009

Ghosts of Girlfriends Past led all new releases topping the rental chart this week with more than twice the number of rentals as X-Men Origins - Wolverine managed. More...

DVD Releases for September 22nd, 2009 - Part II

September 22nd, 2009

Both a great week for home market releases, and a rather soft week. There are numerous DVDs and Blu-rays worth of consideration for DVD Pick of the Week, but almost all of them are from the TV on DVD category with no first run releases even coming close to that level. The best of the best are 30 Rock - Season Three, Castle - Season One, Star Trek - The Original Series - Season Two - Blu-ray, and Terminator - The Sarah Connor Chronicles - Season Two - Blu-ray, all from the TV on DVD category, while Star Trek - The Next Generation - The Movie Collection on Blu-ray and Wallace and Gromit - The Complete Collection - Blu-ray. And of those six possibilities, the DVD Pick of the Week is... All of them. I honestly tried to narrow it down, but I just couldn't. They are all so amazing. With so many top-notch releases, it's no surprise that the list had to be split into two. The second part can be found here. More...

DVD Releases for September 22nd, 2009 - Part I

September 22nd, 2009

Both a great week for home market releases, and a rather soft week. There are numerous DVDs and Blu-rays worth consideration for DVD Pick of the Week, but almost all of them are from the TV on DVD category, and no first run theatrical releases even coming close to that level. The best of the best are 30 Rock - Season Three, Castle - Season One, Star Trek - The Original Series - Season Two - Blu-ray, and Terminator - The Sarah Connor Chronicles - Season Two - Blu-ray, all from the TV on DVD category, while Star Trek - The Next Generation - The Movie Collection on Blu-ray and Wallace and Gromit - The Complete Collection - Blu-ray. And of those six possibilities, the DVD Pick of the Week is... All of them. I honestly tried to narrow it down, but I just couldn't. They are all so amazing. With so many top-notch releases, it's no surprise that the list had to be split into two. The second part can be found here. More...

Seventeen + $24 Million = Number One

April 21st, 2009

As spring draws to a close, and studios sweep out the potential misfires, the overall box office numbers slip in anticipation of Wolverine. Actually, the overall box office was better than expected at $108 million over the weekend, but that was still 18.8% lower than last weekend. More importantly, thanks to 17 Again's stronger than expected start, it was 15.8% higher than the same weekend last year. Year-to-date, 2009 has earned $2.91 billion, which is 17.2% higher than last year's pace. I'm not sure it will be able to maintain this pace over the summer. In fact, I'm nearly 100% sure it won't. That said, the year has built up a sizable lead, and as long as the summer is merely average, we should go into the fall with higher ticket sales. More...

Fangirls Put Hannah on Top

April 14th, 2009

Records fell over Easter weekend, as the overall box office pulled in $133 million, which was the best ever for an Easter Weekend. It was 14% lower that last weekend when Fast and Furious beat records. On the other hand, it was it was 15% higher that last Easter and 41% higher than the same weekend last year. Year-to-date, 2009 has earned $2.57 billion, which is 14.3% higher than the 2008's pace. More...

Movie Website Reviews for the Weekend of April 10th, 2009

April 12th, 2009

Summer can't come soon enough as there was not much in the way of top notch movie sites this week. In fact, there was only one site that was above average, Hannah Montana the Movie's Official Site, and even there is was barely above average. More...

Will Hannah be a Sweet Treat over Easter Weekend?

April 10th, 2009

Easter long weekend is not a major holiday at the box office; in fact, the best Easter opener is Scary Movie 4 at just over $40 million while number two is Panic Room at just over $30 million. There's little chance the record will be broken, but Hannah Montana the Movie could open in first place over the weekend and in second place all time, while it should do its part to keep 2009 ahead of last year's pace. More...

2009 Preview: April

April 1st, 2009

April is a transition month. At the beginning it is strong, but as we near May, the looming competition is just too great and that scares away the big-ticket releases. That said, there are still a few films that could reach the century mark this month, and it does look stronger than last April and that will help 2009 extend its lead in the box office race. More...

New Movie US Release Dates - June 15, 2008

June 15th, 2008

This week's round of new movie release information contains release dates for Transporter 3, Hoodwinked 2, The Green Hornet and more! More...

New Movie Announcements, Stars and Directors - April 29, 2008

April 29th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Cast Updates - April 24, 2008

April 24th, 2008

This week's round of new casting information contains updates for Bottle Shock, Crank 2, The Escapist, and more! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,401-3,500) 3,461 $24,007,324
All Time Domestic Inflation Adjusted Box Office (Rank 3,901-4,000) 3,961 $34,506,532
All Time Domestic Non-Sequel Box Office (Rank 2,801-2,900) 2,845 $24,007,324
Top 2009 Movies at the Domestic Box Office (Rank 101-200) 104 $24,007,324
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,701-1,800) 1,715 $24,007,324
All Time Domestic Box Office for Live Action Movies (Rank 3,001-3,100) 3,020 $24,007,324
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,801-1,900) 1,810 $24,007,324
All Time Domestic Box Office for Black Comedy Movies 59 $24,007,324
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,195 $24,007,324
All Time Domestic Box Office for Warner Bros. Movies (Rank 501-600) 534 $24,007,324

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 10, 2009 4 $11,017,334   2,727 $4,040   $11,017,334 1
Apr 17, 2009 7 $4,174,939 -62% 2,727 $1,531   $18,812,239 2
Apr 24, 2009 13 $1,746,102 -58% 2,010 $869   $22,171,543 3
May 1, 2009 19 $302,146 -83% 501 $603   $23,177,042 4
May 8, 2009 41 $61,040 -80% 132 $462   $23,372,005 5
May 15, 2009 51 $30,450 -50% 56 $544   $23,434,987 6
May 22, 2009 29 $157,368 +417% 38 $4,141   $23,619,456 7
May 29, 2009 25 $136,766 -13% 222 $616   $23,790,117 8
Jun 5, 2009 33 $74,033 -46% 119 $622   $23,930,794 9
Jun 12, 2009 51 $27,044 -63% 47 $575   $23,993,605 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 10, 2009 4 $4,729,299     2,727 $1,734   $4,729,299 1
Apr 11, 2009 4 $3,881,334 -18%   2,727 $1,423   $8,610,633 2
Apr 12, 2009 4 $2,406,701 -38%   2,727 $883   $11,017,334 3
Apr 13, 2009 4 $1,102,013 -54%   2,727 $404   $12,119,347 4
Apr 14, 2009 4 $987,377 -10%   2,727 $362   $13,106,724 5
Apr 15, 2009 4 $788,137 -20%   2,727 $289   $13,894,861 6
Apr 16, 2009 4 $742,439 -6%   2,727 $272   $14,637,300 7
Apr 17, 2009 7 $1,421,453 +91% -70% 2,727 $521   $16,058,753 8
Apr 18, 2009 7 $1,584,956 +12% -59% 2,727 $581   $17,643,709 9
Apr 19, 2009 7 $1,168,530 -26% -51% 2,727 $429   $18,812,239 10
Apr 20, 2009 7 $446,269 -62% -60% 2,727 $164   $19,258,508 11
Apr 21, 2009 7 $438,359 -2% -56% 2,727 $161   $19,696,867 12
Apr 22, 2009 8 $381,372 -13% -52% 2,727 $140   $20,078,239 13
Apr 23, 2009 8 $347,202 -9% -53% 2,727 $127   $20,425,441 14
Apr 24, 2009 13 $552,190 +59% -61% 2,010 $275   $20,977,631 15
Apr 25, 2009 13 $706,661 +28% -55% 2,010 $352   $21,684,292 16
Apr 26, 2009 13 $487,251 -31% -58% 2,010 $242   $22,171,543 17
Apr 27, 2009 11 $181,254 -63% -59% 2,010 $90   $22,352,797 18
Apr 28, 2009 12 $184,879 +2% -58% 2,010 $92   $22,537,676 19
Apr 29, 2009 12 $177,484 -4% -53% 2,010 $88   $22,715,160 20
Apr 30, 2009 12 $159,736 -10% -54% 2,010 $79   $22,874,896 21
May 1, 2009 - $95,019 -41% -83% 501 $190   $22,969,915 22
May 2, 2009 - $116,314 +22% -84% 501 $232   $23,086,229 23
May 3, 2009 - $90,813 -22% -81% 501 $181   $23,177,042 24
May 4, 2009 - $38,203 -58% -79% 501 $76   $23,215,245 25
May 5, 2009 - $33,212 -13% -82% 501 $66   $23,248,457 26
May 6, 2009 - $35,315 +6% -80% 501 $70   $23,283,772 27
May 7, 2009 - $27,193 -23% -83% 501 $54   $23,310,965 28
May 8, 2009 - $19,176 -29% -80% 132 $145   $23,330,141 29
May 9, 2009 - $25,051 +31% -78% 132 $190   $23,355,192 30
May 10, 2009 - $16,813 -33% -81% 132 $127   $23,372,005 31
May 11, 2009 - $8,071 -52% -79% 132 $61   $23,380,076 32
May 12, 2009 - $8,159 +1% -75% 132 $62   $23,388,235 33
May 13, 2009 - $7,914 -3% -78% 132 $60   $23,396,149 34
May 14, 2009 - $8,388 +6% -69% 132 $64   $23,404,537 35
May 15, 2009 - $10,109 +21% -47% 56 $181   $23,414,646 36
May 16, 2009 - $12,557 +24% -50% 56 $224   $23,427,203 37
May 17, 2009 - $7,784 -38% -54% 56 $139   $23,434,987 38
May 18, 2009 - $4,515 -42% -44% 56 $81   $23,439,502 39
May 19, 2009 - $3,748 -17% -54% 56 $67   $23,443,250 40
May 20, 2009 - $4,122 +10% -48% 56 $74   $23,447,372 41
May 21, 2009 - $14,716 +257% +75% 56 $263   $23,462,088 42
May 22, 2009 - $51,754 +252% +412% 38 $1,362   $23,513,842 43
May 23, 2009 - $66,320 +28% +428% 38 $1,745   $23,580,162 44
May 24, 2009 - $39,294 -41% +405% 38 $1,034   $23,619,456 45
May 25, 2009 39 $14,541 -63% +222% 38 $383   $23,633,997 46
May 26, 2009 - $10,006 -31% +167% 38 $263   $23,644,003 47
May 27, 2009 - $4,211 -58% +2% 38 $111   $23,648,214 48
May 28, 2009 - $5,137 +22% -65% 38 $135   $23,653,351 49
May 29, 2009 - $32,542 +533% -37% 222 $147   $23,685,893 50
May 30, 2009 - $68,715 +111% +4% 222 $310   $23,754,608 51
May 31, 2009 - $35,509 -48% -10% 222 $160   $23,790,117 52
Jun 1, 2009 - $13,545 -62% -7% 222 $61   $23,803,662 53
Jun 2, 2009 - $17,247 +27% +72% 222 $78   $23,820,909 54
Jun 3, 2009 - $18,673 +8% +343% 222 $84   $23,839,582 55
Jun 4, 2009 - $17,179 -8% +234% 222 $77   $23,856,761 56
Jun 5, 2009 - $32,266 +88% -1% 119 $271   $23,889,027 57
Jun 6, 2009 - $28,773 -11% -58% 119 $242   $23,917,800 58
Jun 7, 2009 - $12,994 -55% -63% 119 $109   $23,930,794 59
Jun 8, 2009 - $8,077 -38% -40% 119 $68   $23,938,871 60
Jun 9, 2009 - $7,993 -1% -54% 119 $67   $23,946,864 61
Jun 10, 2009 - $9,291 +16% -50% 119 $78   $23,956,155 62
Jun 11, 2009 - $10,406 +12% -39% 119 $87   $23,966,561 63
Jun 12, 2009 - $8,948 -14% -72% 47 $190   $23,975,509 64
Jun 13, 2009 - $11,678 +31% -59% 47 $248   $23,987,187 65
Jun 14, 2009 - $6,418 -45% -51% 47 $137   $23,993,605 66
Jun 15, 2009 - $2,987 -53% -63% 47 $64   $23,996,592 67
Jun 16, 2009 - $4,152 +39% -48% 47 $88   $24,000,744 68
Jun 17, 2009 - $3,405 -18% -63% 47 $72   $24,004,149 69
Jun 18, 2009 - $3,175 -7% -69% 47 $68   $24,007,324 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 10, 2009 4 $14,637,300   2,727 $5,368   $14,637,300 1
Apr 17, 2009 7 $5,788,141 -60% 2,727 $2,123   $20,425,441 2
Apr 24, 2009 13 $2,449,455 -58% 2,010 $1,219   $22,874,896 3
May 1, 2009 20 $436,069 -82% 501 $870   $23,310,965 4
May 8, 2009 40 $93,572 -79% 132 $709   $23,404,537 5
May 15, 2009 44 $57,551 -38% 56 $1,028   $23,462,088 6
May 22, 2009 31 $191,263 +232% 38 $5,033   $23,653,351 7
May 29, 2009 26 $203,410 +6% 222 $916   $23,856,761 8
Jun 5, 2009 34 $109,800 -46% 119 $923   $23,966,561 9
Jun 12, 2009 50 $40,763 -63% 47 $867   $24,007,324 10

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 7,701-7,800) 7,763 $3,141,574
All Time International Non-Sequel Box Office (Rank 6,801-6,900) 6,832 $3,141,574
All Time International Box Office for Original Screenplay Movies (Rank 4,101-4,200) 4,176 $3,141,574
All Time International Box Office for Live Action Movies (Rank 6,401-6,500) 6,433 $3,141,574
All Time International Box Office for Contemporary Fiction Movies (Rank 4,001-4,100) 4,039 $3,141,574
All Time International Box Office for Black Comedy Movies 89 $3,141,574
All Time International Box Office for R Movies (Rank 1,801-1,900) 1,872 $3,141,574
All Time International Box Office for Warner Bros. Movies (Rank 401-500) 484 $3,141,574

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,601-4,700) 4,643 $27,148,898
All Time Worldwide Non-Sequel Box Office (Rank 3,801-3,900) 3,884 $27,148,898
Top 2009 Movies at the Worldwide Box Office (Rank 101-200) 146 $27,148,898
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,301-2,400) 2,358 $27,148,898
All Time Worldwide Box Office for Live Action Movies (Rank 4,001-4,100) 4,010 $27,148,898
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,401 $27,148,898
All Time Worldwide Box Office for Black Comedy Movies 71 $27,148,898
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,436 $27,148,898
All Time Worldwide Box Office for Warner Bros. Movies (Rank 501-600) 562 $27,148,898

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 27, 20093220,491 220,491$3,746,142$3,746,1421
Oct 4, 2009899,709-55% 320,200$1,993,183$5,739,3252
Oct 11, 20091573,027-27% 393,227$1,459,810$7,199,1353
Oct 18, 20092345,215-38% 438,442$903,848$8,102,9834
Nov 1, 20092630,550 498,383$610,694$9,301,2036

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 27, 2009327,599 27,599$656,295$656,2951
Oct 4, 20091211,927-57% 39,526$290,890$947,1852
Oct 11, 2009918,832+58% 58,358$342,560$1,289,7453

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.