Theater Averages: Mermaid Nearly Cracks $1,000,000

February 24th, 2016

The Mermaid led the way as far as limited releases were concerned with $985,000 in 35 theaters for an average of $28,144. The film has broken records in China, which we will talk about more tomorrow with the international top five. The Embrace of the Serpent was next with an average of $16,985 in three theaters over the weekend, while it earned an average of $20,721 during its five-day opening. The only other film in the $10,000 club was Deadpool with an average of $15,172. On a related note, Warner Bros. has announced an R-rated Blu-ray for Batman v. Superman. The is the wrong lesson to learn from the success of Deadpool. More...

Weekend Estimates: Deadpool Continues to Dominate with $55 Million Weekend

February 21st, 2016

After a $132 million opening, Deadpool wasn’t under much threat at the top of the chart this weekend, so a fairly sharp 58% decline to $55 million this weekend still leaves it dominant in movie theaters. That softness might be a slight concern going forwards, but for now Fox is reveling in having a February hit that has already grossed close to $500 million worldwide (Sunday’s official estimate is $491.9 million), and having Kung Fu Panda 3 hold on to second place with $12.5 million in its fourth weekend for a domestic total of $117 million. That left the three new wide releases fighting for places lower down the chart, although their performance was by no means all doom and gloom. More...

Limited and VOD Releases: When Mermaids Cry

February 19th, 2016

It's a short list this week, but there are more than a few films worth talking about. The Mermaid is by far the biggest and it has already earned close to $300 million worldwide. Additionally, its director, Stephen Chow, has had some box office success here in the past. Unfortunately, it has No Reviews on Rotten Tomatoes, so it is hard to tell if it deserves breakout success here. More...