My Soul to Take (2010)

My Soul to Take poster
Theatrical Performance
Domestic Box Office $14,744,435Details
International Box Office $1,983,035Details
Worldwide Box Office $16,727,470
Home Market Performance
Est. Domestic DVD Sales $5,271,121 Details
Est. Domestic Blu-ray Sales $1,119,881 Details
Total Est. Domestic Video Sales $6,391,002
Further financial details...

Metrics

Opening Weekend:$6,842,220 (46.4% of total gross)
Legs:2.15 (domestic box office/biggest weekend)
Domestic Share:88.1% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:2,572 opening theaters/2,572 max. theaters, 2.9 weeks average run per theater
Infl. Adj. Dom. BO $20,145,125

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,501-4,600) 4,536 $14,744,435
All Time International Box Office (Rank 8,801-8,900) 8,809 $1,983,035
All Time Worldwide Box Office (Rank 5,901-6,000) 5,988 $16,727,470
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,557 $14,744,435
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,046 $1,983,035
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,807 $16,727,470

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Universal
Video Release: February 8th, 2011 by Universal Home Entertainment
MPAA Rating: R for strong bloody violence, and pervasive language including sexual references
Running Time: 107 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Slasher Horror, Mental Illness, Serial Killer, Reincarnation, Possessed, Surprise Twist, 3-D, 3-D - Post-production Conversion
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Rogue Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Columbus Day (All Movies, 3-Day) 138 $6,842,220 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 195 $9,799,383 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 113 $7,497,630 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 127 $10,738,051 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 66 $6,842,220 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 83 $9,799,383 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 51 $7,497,630 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 57 $10,738,051 Oct 8, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 4,501-4,600) 4,536 $14,744,435
All Time Domestic Inflation Adjusted Box Office (Rank 4,901-5,000) 4,956 $20,145,125
All Time Domestic Non-Sequel Box Office (Rank 3,801-3,900) 3,856 $14,744,435
Top 2010 Movies at the Domestic Box Office (Rank 101-200) 125 $14,744,435
All Time Domestic Box Office for Original Screenplay Movies (Rank 2,201-2,300) 2,287 $14,744,435
All Time Domestic Box Office for Live Action Movies (Rank 4,001-4,100) 4,008 $14,744,435
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,301-2,400) 2,396 $14,744,435
All Time Domestic Box Office for Horror Movies (Rank 301-400) 379 $14,744,435
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,557 $14,744,435
All Time Domestic Box Office for Universal Movies (Rank 501-600) 555 $14,744,435

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 5 $6,842,220   2,572 $2,660   $6,842,220 1
Oct 15, 2010 8 $3,170,310 -54% 2,529 $1,254   $11,915,595 2
Oct 22, 2010 12 $1,072,515 -66% 1,689 $635   $13,985,795 3
Oct 29, 2010 24 $288,675 -73% 713 $405   $14,637,490 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 4 $2,649,160     2,572 $1,030   $2,649,160 1
Oct 9, 2010 6 $2,610,665 -1%   2,572 $1,015   $5,259,825 2
Oct 10, 2010 6 $1,582,395 -39%   2,572 $615   $6,842,220 3
Oct 11, 2010 6 $655,410 -59%   2,572 $255   $7,497,630 4
Oct 12, 2010 5 $488,305 -25%   2,572 $190   $7,985,935 5
Oct 13, 2010 6 $386,125 -21%   2,572 $150   $8,372,060 6
Oct 14, 2010 7 $373,225 -3%   2,572 $145   $8,745,285 7
Oct 15, 2010 8 $1,010,405 +171% -62% 2,529 $400   $9,755,690 8
Oct 16, 2010 8 $1,402,450 +39% -46% 2,529 $555   $11,158,140 9
Oct 17, 2010 8 $757,455 -46% -52% 2,529 $300   $11,915,595 10
Oct 18, 2010 8 $252,105 -67% -62% 2,529 $100   $12,167,700 11
Oct 19, 2010 7 $264,290 +5% -46% 2,529 $105   $12,431,990 12
Oct 20, 2010 7 $252,785 -4% -35% 2,529 $100   $12,684,775 13
Oct 21, 2010 8 $228,505 -10% -39% 2,529 $90   $12,913,280 14
Oct 22, 2010 12 $346,245 +52% -66% 1,689 $205   $13,259,525 15
Oct 23, 2010 - $472,920 +37% -66% 1,689 $280   $13,732,445 16
Oct 24, 2010 12 $253,350 -46% -67% 1,689 $150   $13,985,795 17
Oct 25, 2010 11 $101,340 -60% -60% 1,689 $60   $14,087,135 18
Oct 26, 2010 12 $101,225 n/c -62% 1,689 $60   $14,188,360 19
Oct 27, 2010 13 $92,895 -8% -63% 1,689 $55   $14,281,255 20
Oct 28, 2010 13 $67,560 -27% -70% 1,689 $40   $14,348,815 21
Oct 29, 2010 - $89,050 +32% -74% 713 $125   $14,437,865 22
Oct 30, 2010 - $128,340 +44% -73% 713 $180   $14,566,205 23
Oct 31, 2010 - $71,285 -44% -72% 713 $100   $14,637,490 24
Nov 1, 2010 - $28,520 -60% -72% 713 $40   $14,666,010 25
Nov 2, 2010 - $28,410 n/c -72% 713 $40   $14,694,420 26
Nov 3, 2010 - $24,705 -13% -73% 713 $35   $14,719,125 27
Nov 4, 2010 - $25,310 +2% -63% 713 $35   $14,744,435 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 6 $8,745,285   2,572 $3,400   $8,745,285 1
Oct 15, 2010 8 $4,167,995 -52% 2,529 $1,648   $12,913,280 2
Oct 22, 2010 12 $1,435,535 -66% 1,689 $850   $14,348,815 3
Oct 29, 2010 23 $395,620 -72% 713 $555   $14,744,435 4

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 8,801-8,900) 8,809 $1,983,035
All Time International Non-Sequel Box Office (Rank 7,801-7,900) 7,855 $1,983,035
All Time International Box Office for Original Screenplay Movies (Rank 4,701-4,800) 4,770 $1,983,035
All Time International Box Office for Live Action Movies (Rank 7,301-7,400) 7,332 $1,983,035
All Time International Box Office for Contemporary Fiction Movies (Rank 4,601-4,700) 4,601 $1,983,035
All Time International Box Office for Horror Movies (Rank 401-500) 481 $1,983,035
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,046 $1,983,035
All Time International Box Office for Universal Movies (Rank 401-500) 427 $1,983,035

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 5,901-6,000) 5,988 $16,727,470
All Time Worldwide Non-Sequel Box Office (Rank 5,101-5,200) 5,145 $16,727,470
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 171 $16,727,470
All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,001-3,100) 3,083 $16,727,470
All Time Worldwide Box Office for Live Action Movies (Rank 5,101-5,200) 5,197 $16,727,470
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,101-3,200) 3,148 $16,727,470
All Time Worldwide Box Office for Horror Movies (Rank 401-500) 403 $16,727,470
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,807 $16,727,470
All Time Worldwide Box Office for Universal Movies (Rank 501-600) 551 $16,727,470

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111285,041 85,041$1,529,888$1,529,8881

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111716,942 16,942$440,322$440,3221

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Max Thieriot Bug
Denzel Whitaker Jerome
Raul Esparza Abel
Shareeka Epps Chandelle
John Magaro Alex
Zena Grey Penelope
Nick Lashaway Brandon
Paulina Olszynski Brittany

Supporting Cast

Jeremy Chu Jay
Emily Meade Fang
Jessica Hecht May
Frank Grillo Paterson
Danai Gurira Jeanne-Baptiste
Harris Yulin Dr. Blake
Dennis Boutsikaris Principal Pratt
Felix Solis Mr. Kaiser
Elena Hurst Maria
Trevor St. John Lake
Shannon Walsh Melanie Pratt
Alexandra Wilson Sarah
Eric Zuckerman Gus
Alberto Vasquez Officer Ramirez
Lou Sumrall Quint
Lynnanne Zager Podcast Host/Betty O'Neil
Michael Bell Podcast Guest
Courtney Stow Young Leah
Kaitlyn Stow Young Leah
Richard Rutkowski News Anchor
Robert Clotworthy Voice of News Anchor
Terri Douglas Riverton Radio Host
Hannah Hodson Girl in Hallway
Nicole Brittany Patrick Girl in Hallway
Amber Efe Other Nurse
Christopher Place The Ripper

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Wes Craven Director
Wes Craven Screenwriter
Wes Craven Producer
Iya Labunka Producer
Anthony Katagas Producer
Ryan Kavanaugh Executive Producer
Tucker Tooley Executive Producer
Andrew Rona Executive Producer
Petra Korner Director of Photograpy
Adam Stockhausen Production Designer
Peter McNulty Editor
Marco Beltrami Composer
Ed Gerrard Music Supervisor
Kurt and Bart Costume Designer
Avy Kaufman Casting Director
Carly Feingold Associate Producer
Doug Torres Assistant Director
Rebecca Strickland Assistant Director
Anthony Katagas Unit Production Manager
John P. Fedynich Production Supervisor
Brianne Zulauf Art Director
Jack Balance Art Director
Carol Silverman Set Decorator
Ellen Christiansen Set Decorator
Richard Rutkowski Additional Photography
William Rexer II Additional Photography
Aaron Weintraub Visual Effects Supervisor
Drew Jiritano Special Effects Coordinator
Kurt Swanson Costume Designer
Bart Mueller Costume Designer
Noah Timan Sound Mixer
Damian Elias Canelos Sound Mixer
Patrick Cyccone Re-recording Mixer
Christian P. Minkler Re-recording Mixer
Todd Toon Supervising Sound Editor
Charles W. Ritter Sound Editor
Adam Kopald Sound Editor
Odin Benitez Sound Editor
Victoria Sampson Dialogue Editor
John Kwiatkowski Dialogue Editor
Ben Schor Music Editor
Joe Campayno Make up
Craig Lindberg Make up
Robin Day Hairstylist
Mark Schmidt Hairstylist
Frank Barbosa Hairstylist
Milton Buras Hairstylist
Alex Diaz Special Make-up Effects
Manny Siverio Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$6,842,220 (46.4% of total gross)
Legs:2.15 (domestic box office/biggest weekend)
Domestic Share:88.1% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:2,572 opening theaters/2,572 max. theaters, 2.9 weeks average run per theater
Infl. Adj. Dom. BO $20,145,125

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,501-4,600) 4,536 $14,744,435
All Time International Box Office (Rank 8,801-8,900) 8,809 $1,983,035
All Time Worldwide Box Office (Rank 5,901-6,000) 5,988 $16,727,470
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,557 $14,744,435
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,046 $1,983,035
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,807 $16,727,470

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Universal
Video Release: February 8th, 2011 by Universal Home Entertainment
MPAA Rating: R for strong bloody violence, and pervasive language including sexual references
Running Time: 107 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Slasher Horror, Mental Illness, Serial Killer, Reincarnation, Possessed, Surprise Twist, 3-D, 3-D - Post-production Conversion
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Rogue Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Columbus Day (All Movies, 3-Day) 138 $6,842,220 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 195 $9,799,383 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 113 $7,497,630 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 127 $10,738,051 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 66 $6,842,220 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 83 $9,799,383 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 51 $7,497,630 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 57 $10,738,051 Oct 8, 2010 3

Lead Ensemble Members

Max Thieriot Bug
Denzel Whitaker Jerome
Raul Esparza Abel
Shareeka Epps Chandelle
John Magaro Alex
Zena Grey Penelope
Nick Lashaway Brandon
Paulina Olszynski Brittany

Supporting Cast

Jeremy Chu Jay
Emily Meade Fang
Jessica Hecht May
Frank Grillo Paterson
Danai Gurira Jeanne-Baptiste
Harris Yulin Dr. Blake
Dennis Boutsikaris Principal Pratt
Felix Solis Mr. Kaiser
Elena Hurst Maria
Trevor St. John Lake
Shannon Walsh Melanie Pratt
Alexandra Wilson Sarah
Eric Zuckerman Gus
Alberto Vasquez Officer Ramirez
Lou Sumrall Quint
Lynnanne Zager Podcast Host/Betty O'Neil
Michael Bell Podcast Guest
Courtney Stow Young Leah
Kaitlyn Stow Young Leah
Richard Rutkowski News Anchor
Robert Clotworthy Voice of News Anchor
Terri Douglas Riverton Radio Host
Hannah Hodson Girl in Hallway
Nicole Brittany Patrick Girl in Hallway
Amber Efe Other Nurse
Christopher Place The Ripper

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Wes Craven Director
Wes Craven Screenwriter
Wes Craven Producer
Iya Labunka Producer
Anthony Katagas Producer
Ryan Kavanaugh Executive Producer
Tucker Tooley Executive Producer
Andrew Rona Executive Producer
Petra Korner Director of Photograpy
Adam Stockhausen Production Designer
Peter McNulty Editor
Marco Beltrami Composer
Ed Gerrard Music Supervisor
Kurt and Bart Costume Designer
Avy Kaufman Casting Director
Carly Feingold Associate Producer
Doug Torres Assistant Director
Rebecca Strickland Assistant Director
Anthony Katagas Unit Production Manager
John P. Fedynich Production Supervisor
Brianne Zulauf Art Director
Jack Balance Art Director
Carol Silverman Set Decorator
Ellen Christiansen Set Decorator
Richard Rutkowski Additional Photography
William Rexer II Additional Photography
Aaron Weintraub Visual Effects Supervisor
Drew Jiritano Special Effects Coordinator
Kurt Swanson Costume Designer
Bart Mueller Costume Designer
Noah Timan Sound Mixer
Damian Elias Canelos Sound Mixer
Patrick Cyccone Re-recording Mixer
Christian P. Minkler Re-recording Mixer
Todd Toon Supervising Sound Editor
Charles W. Ritter Sound Editor
Adam Kopald Sound Editor
Odin Benitez Sound Editor
Victoria Sampson Dialogue Editor
John Kwiatkowski Dialogue Editor
Ben Schor Music Editor
Joe Campayno Make up
Craig Lindberg Make up
Robin Day Hairstylist
Mark Schmidt Hairstylist
Frank Barbosa Hairstylist
Milton Buras Hairstylist
Alex Diaz Special Make-up Effects
Manny Siverio Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 4,501-4,600) 4,536 $14,744,435
All Time Domestic Inflation Adjusted Box Office (Rank 4,901-5,000) 4,956 $20,145,125
All Time Domestic Non-Sequel Box Office (Rank 3,801-3,900) 3,856 $14,744,435
Top 2010 Movies at the Domestic Box Office (Rank 101-200) 125 $14,744,435
All Time Domestic Box Office for Original Screenplay Movies (Rank 2,201-2,300) 2,287 $14,744,435
All Time Domestic Box Office for Live Action Movies (Rank 4,001-4,100) 4,008 $14,744,435
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,301-2,400) 2,396 $14,744,435
All Time Domestic Box Office for Horror Movies (Rank 301-400) 379 $14,744,435
All Time Domestic Box Office for R Movies (Rank 1,501-1,600) 1,557 $14,744,435
All Time Domestic Box Office for Universal Movies (Rank 501-600) 555 $14,744,435

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 5 $6,842,220   2,572 $2,660   $6,842,220 1
Oct 15, 2010 8 $3,170,310 -54% 2,529 $1,254   $11,915,595 2
Oct 22, 2010 12 $1,072,515 -66% 1,689 $635   $13,985,795 3
Oct 29, 2010 24 $288,675 -73% 713 $405   $14,637,490 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 4 $2,649,160     2,572 $1,030   $2,649,160 1
Oct 9, 2010 6 $2,610,665 -1%   2,572 $1,015   $5,259,825 2
Oct 10, 2010 6 $1,582,395 -39%   2,572 $615   $6,842,220 3
Oct 11, 2010 6 $655,410 -59%   2,572 $255   $7,497,630 4
Oct 12, 2010 5 $488,305 -25%   2,572 $190   $7,985,935 5
Oct 13, 2010 6 $386,125 -21%   2,572 $150   $8,372,060 6
Oct 14, 2010 7 $373,225 -3%   2,572 $145   $8,745,285 7
Oct 15, 2010 8 $1,010,405 +171% -62% 2,529 $400   $9,755,690 8
Oct 16, 2010 8 $1,402,450 +39% -46% 2,529 $555   $11,158,140 9
Oct 17, 2010 8 $757,455 -46% -52% 2,529 $300   $11,915,595 10
Oct 18, 2010 8 $252,105 -67% -62% 2,529 $100   $12,167,700 11
Oct 19, 2010 7 $264,290 +5% -46% 2,529 $105   $12,431,990 12
Oct 20, 2010 7 $252,785 -4% -35% 2,529 $100   $12,684,775 13
Oct 21, 2010 8 $228,505 -10% -39% 2,529 $90   $12,913,280 14
Oct 22, 2010 12 $346,245 +52% -66% 1,689 $205   $13,259,525 15
Oct 23, 2010 - $472,920 +37% -66% 1,689 $280   $13,732,445 16
Oct 24, 2010 12 $253,350 -46% -67% 1,689 $150   $13,985,795 17
Oct 25, 2010 11 $101,340 -60% -60% 1,689 $60   $14,087,135 18
Oct 26, 2010 12 $101,225 n/c -62% 1,689 $60   $14,188,360 19
Oct 27, 2010 13 $92,895 -8% -63% 1,689 $55   $14,281,255 20
Oct 28, 2010 13 $67,560 -27% -70% 1,689 $40   $14,348,815 21
Oct 29, 2010 - $89,050 +32% -74% 713 $125   $14,437,865 22
Oct 30, 2010 - $128,340 +44% -73% 713 $180   $14,566,205 23
Oct 31, 2010 - $71,285 -44% -72% 713 $100   $14,637,490 24
Nov 1, 2010 - $28,520 -60% -72% 713 $40   $14,666,010 25
Nov 2, 2010 - $28,410 n/c -72% 713 $40   $14,694,420 26
Nov 3, 2010 - $24,705 -13% -73% 713 $35   $14,719,125 27
Nov 4, 2010 - $25,310 +2% -63% 713 $35   $14,744,435 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 6 $8,745,285   2,572 $3,400   $8,745,285 1
Oct 15, 2010 8 $4,167,995 -52% 2,529 $1,648   $12,913,280 2
Oct 22, 2010 12 $1,435,535 -66% 1,689 $850   $14,348,815 3
Oct 29, 2010 23 $395,620 -72% 713 $555   $14,744,435 4

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 8,801-8,900) 8,809 $1,983,035
All Time International Non-Sequel Box Office (Rank 7,801-7,900) 7,855 $1,983,035
All Time International Box Office for Original Screenplay Movies (Rank 4,701-4,800) 4,770 $1,983,035
All Time International Box Office for Live Action Movies (Rank 7,301-7,400) 7,332 $1,983,035
All Time International Box Office for Contemporary Fiction Movies (Rank 4,601-4,700) 4,601 $1,983,035
All Time International Box Office for Horror Movies (Rank 401-500) 481 $1,983,035
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,046 $1,983,035
All Time International Box Office for Universal Movies (Rank 401-500) 427 $1,983,035

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 5,901-6,000) 5,988 $16,727,470
All Time Worldwide Non-Sequel Box Office (Rank 5,101-5,200) 5,145 $16,727,470
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 171 $16,727,470
All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,001-3,100) 3,083 $16,727,470
All Time Worldwide Box Office for Live Action Movies (Rank 5,101-5,200) 5,197 $16,727,470
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,101-3,200) 3,148 $16,727,470
All Time Worldwide Box Office for Horror Movies (Rank 401-500) 403 $16,727,470
All Time Worldwide Box Office for R Movies (Rank 1,801-1,900) 1,807 $16,727,470
All Time Worldwide Box Office for Universal Movies (Rank 501-600) 551 $16,727,470

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111285,041 85,041$1,529,888$1,529,8881

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20111716,942 16,942$440,322$440,3221

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.