Diary of a Wimpy Kid (2010)

Diary of a Wimpy Kid poster
Theatrical Performance
Domestic Box Office $64,003,625Details
International Box Office $12,950,686Details
Worldwide Box Office $76,954,311
Home Market Performance
Est. Domestic DVD Sales $43,152,526 Details
Est. Domestic Blu-ray Sales $4,260,176 Details
Total Est. Domestic Video Sales $47,412,702
Further financial details...

Synopsis

Diary of a Wimpy Kid chronicles the adventures of wisecracking pre-teen Greg Heffley, who must somehow survive the scariest time of anyone's life... middle school. Convinced it's the "dumbest idea ever invented," Heffley considers junior high school a place rigged with hundreds of social landmines, not the least of which are wedgies, swirlies, bullies, lunchtime banishment of the cafeteria floor and a festering piece of cheese with nuclear cooties that he must overcome to become popular. His diary - or "journal" - chronicles his thoughts, tales of family trials and tribulations, and (would be) schoolyard triumphs.

Metrics

Opening Weekend:$22,126,166 (34.6% of total gross)
Legs:2.89 (domestic box office/biggest weekend)
Domestic Share:83.2% (domestic box office/worldwide)
Production Budget:$15,000,000 (worldwide box office is 5.1 times production budget)
Theater counts:3,077 opening theaters/3,083 max. theaters, 6.2 weeks average run per theater
Infl. Adj. Dom. BO $87,447,285

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,401-1,500) 1,427 $64,003,625
All Time International Box Office (Rank 4,301-4,400) 4,393 $12,950,686
All Time Worldwide Box Office (Rank 2,201-2,300) 2,292 $76,954,311
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 255 $64,003,625
All Time International Box Office for Comedy Movies (Rank 601-700) 672 $12,950,686
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 353 $76,954,311

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Disney+:Disney+

Movie Details

Domestic Releases: March 19th, 2010 (Wide) by 20th Century Fox
Video Release: August 3rd, 2010 by Fox Home Entertainment
MPAA Rating: PG for some rude humor and language
(Rating bulletin 2107, 2/10/2010)
Running Time: 92 minutes
Franchise: Diary of a Wimpy Kid
Comparisons: vs. Alexander and the Terrible, Horrible, No Good, Very Bad Day
Create your own comparison chart…
Keywords: Wrestling, Animated Sequences, Sibling Rivalry, Breaking the Fourth Wall, Family Comedy, Dysfunctional Family, Middle School, New Guy/Girl in School
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Walden Media
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 185 $5,302,369 Apr 2, 2010 17
Easter (All Movies, 3-Day, Inflation Adjusted) 264 $7,385,687 Apr 2, 2010 17

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,401-1,500) 1,427 $64,003,625
All Time Domestic Inflation Adjusted Box Office (Rank 1,901-2,000) 1,956 $87,447,285
All Time Domestic Non-Sequel Box Office (Rank 1,001-1,100) 1,052 $64,003,625
Top 2010 Movies at the Domestic Box Office 49 $64,003,625
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 307 $64,003,625
All Time Domestic Box Office for Live Action Movies (Rank 1,101-1,200) 1,118 $64,003,625
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 601-700) 624 $64,003,625
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 255 $64,003,625
All Time Domestic Box Office for PG Movies (Rank 301-400) 368 $64,003,625
All Time Domestic Box Office for 20th Century Fox Movies (Rank 101-200) 163 $64,003,625

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 2 $22,126,166   3,077 $7,191   $22,126,166 1
Mar 26, 2010 5 $10,121,961 -54% 3,083 $3,283   $35,898,390 2
Apr 2, 2010 8 $5,302,369 -48% 2,842 $1,866   $46,013,347 3
Apr 9, 2010 9 $3,979,641 -25% 2,453 $1,622   $53,636,368 4
Apr 16, 2010 11 $2,790,042 -30% 2,142 $1,303   $57,090,186 5
Apr 23, 2010 12 $1,886,464 -32% 1,605 $1,175   $59,628,408 6
Apr 30, 2010 14 $981,535 -48% 1,166 $842   $60,899,640 7
May 7, 2010 18 $449,913 -54% 625 $720   $61,502,221 8
May 14, 2010 19 $386,876 -14% 468 $827   $61,978,694 9
May 21, 2010 23 $278,032 -28% 352 $790   $62,344,365 10
May 28, 2010 21 $252,248 -9% 283 $891   $62,687,116 11
Jun 4, 2010 23 $208,515 -17% 244 $855   $63,067,079 12
Jun 11, 2010 28 $155,409 -25% 202 $769   $63,364,896 13
Jun 18, 2010 43 $75,645 -51% 146 $518   $63,547,666 14
Jun 25, 2010 45 $61,842 -18% 105 $589   $63,694,618 15
Jul 2, 2010 49 $42,375 -31% 70 $605   $63,789,162 16
Jul 9, 2010 51 $32,305 -24% 51 $633   $63,870,497 17
Jul 16, 2010 54 $15,059 -53% 28 $538   $63,916,632 18
Jul 23, 2010 63 $9,872 -34% 25 $395   $63,939,922 19
Jul 30, 2010 77 $3,571 -64% 8 $446   $63,960,045 20
Aug 6, 2010 65 $13,065 +266% 40 $327   $63,980,779 21
Aug 13, 2010 68 $7,278 -44% 3 $2,426   $64,001,297 22

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 19, 2010 3 $7,375,022     3,077 $2,397   $7,375,022 1
Mar 20, 2010 2 $8,736,067 +18%   3,077 $2,839   $16,111,089 2
Mar 21, 2010 2 $6,015,077 -31%   3,077 $1,955   $22,126,166 3
Mar 22, 2010 3 $1,035,343 -83%   3,077 $336   $23,161,509 4
Mar 23, 2010 3 $924,456 -11%   3,077 $300   $24,085,965 5
Mar 24, 2010 3 $796,789 -14%   3,077 $259   $24,882,754 6
Mar 25, 2010 3 $893,675 +12%   3,077 $290   $25,776,429 7
Mar 26, 2010 5 $2,869,124 +221% -61% 3,083 $931   $28,645,553 8
Mar 27, 2010 5 $4,234,711 +48% -52% 3,083 $1,374   $32,880,264 9
Mar 28, 2010 4 $3,018,126 -29% -50% 3,083 $979   $35,898,390 10
Mar 29, 2010 4 $1,240,561 -59% +20% 3,083 $402   $37,138,951 11
Mar 30, 2010 4 $1,232,640 -1% +33% 3,083 $400   $38,371,591 12
Mar 31, 2010 5 $1,097,690 -11% +38% 3,083 $356   $39,469,281 13
Apr 1, 2010 6 $1,241,697 +13% +39% 3,083 $403   $40,710,978 14
Apr 2, 2010 7 $2,362,924 +90% -18% 2,842 $831   $43,073,902 15
Apr 3, 2010 8 $1,896,957 -20% -55% 2,842 $667   $44,970,859 16
Apr 4, 2010 8 $1,042,488 -45% -65% 2,842 $367   $46,013,347 17
Apr 5, 2010 6 $1,183,701 +14% -5% 2,842 $417   $47,197,048 18
Apr 6, 2010 7 $872,422 -26% -29% 2,842 $307   $48,069,470 19
Apr 7, 2010 7 $758,106 -13% -31% 2,842 $267   $48,827,576 20
Apr 8, 2010 7 $829,151 +9% -33% 2,842 $292   $49,656,727 21
Apr 9, 2010 9 $1,323,667 +60% -44% 2,453 $540   $50,980,394 22
Apr 10, 2010 9 $1,649,576 +25% -13% 2,453 $672   $52,629,970 23
Apr 11, 2010 8 $1,006,398 -39% -3% 2,453 $410   $53,636,368 24
Apr 12, 2010 9 $171,603 -83% -86% 2,453 $70   $53,807,971 25
Apr 13, 2010 9 $184,749 +8% -79% 2,453 $75   $53,992,720 26
Apr 14, 2010 9 $151,478 -18% -80% 2,453 $62   $54,144,198 27
Apr 15, 2010 9 $155,946 +3% -81% 2,453 $64   $54,300,144 28
Apr 16, 2010 11 $656,747 +321% -50% 2,142 $307   $54,956,891 29
Apr 17, 2010 11 $1,317,990 +101% -20% 2,142 $615   $56,274,881 30
Apr 18, 2010 10 $815,305 -38% -19% 2,149 $379   $57,090,186 31
Apr 19, 2010 11 $166,684 -80% -3% 2,149 $78   $57,256,870 32
Apr 20, 2010 11 $159,678 -4% -14% 2,149 $74   $57,416,548 33
Apr 21, 2010 11 $149,643 -6% -1% 2,149 $70   $57,566,191 34
Apr 22, 2010 12 $175,753 +17% +13% 2,149 $82   $57,741,944 35
Apr 23, 2010 14 $426,676 +143% -35% 1,605 $266   $58,168,620 36
Apr 24, 2010 12 $826,452 +94% -37% 1,605 $515   $58,995,072 37
Apr 25, 2010 11 $633,336 -23% -22% 1,605 $395   $59,628,408 38
Apr 26, 2010 - $79,710 -87% -52% 1,605 $50   $59,708,118 39
Apr 27, 2010 - $73,071 -8% -54% 1,605 $46   $59,781,189 40
Apr 28, 2010 - $70,669 -3% -53% 1,605 $44   $59,851,858 41
Apr 29, 2010 - $66,247 -6% -62% 1,605 $41   $59,918,105 42
Apr 30, 2010 - $238,231 +260% -44% 1,166 $204   $60,156,336 43
May 1, 2010 - $446,062 +87% -46% 1,166 $383   $60,602,398 44
May 2, 2010 - $297,242 -33% -53% 1,166 $255   $60,899,640 45
May 3, 2010 - $44,296 -85% -44% 1,166 $38   $60,943,936 46
May 4, 2010 - $36,981 -17% -49% 1,166 $32   $60,980,917 47
May 5, 2010 - $34,456 -7% -51% 1,166 $30   $61,015,373 48
May 6, 2010 - $36,935 +7% -44% 1,166 $32   $61,052,308 49
May 7, 2010 - $107,186 +190% -55% 625 $171   $61,159,494 50
May 8, 2010 - $206,636 +93% -54% 625 $331   $61,366,130 51
May 9, 2010 - $136,091 -34% -54% 625 $218   $61,502,221 52
May 10, 2010 - $23,559 -83% -47% 625 $38   $61,525,780 53
May 11, 2010 - $22,203 -6% -40% 625 $36   $61,547,983 54
May 12, 2010 - $21,987 -1% -36% 625 $35   $61,569,970 55
May 13, 2010 - $21,848 -1% -41% 625 $35   $61,591,818 56
May 14, 2010 - $98,695 +352% -8% 468 $211   $61,690,513 57
May 15, 2010 - $181,853 +84% -12% 468 $389   $61,872,366 58
May 16, 2010 - $106,328 -42% -22% 468 $227   $61,978,694 59
May 17, 2010 - $19,625 -82% -17% 468 $42   $61,998,319 60
May 18, 2010 - $26,261 +34% +18% 468 $56   $62,024,580 61
May 19, 2010 - $21,286 -19% -3% 468 $45   $62,045,866 62
May 20, 2010 - $20,467 -4% -6% 468 $44   $62,066,333 63
May 21, 2010 - $73,261 +258% -26% 352 $208   $62,139,594 64
May 22, 2010 - $124,817 +70% -31% 352 $355   $62,264,411 65
May 23, 2010 - $79,954 -36% -25% 352 $227   $62,344,365 66
May 24, 2010 - $25,155 -69% +28% 352 $71   $62,369,520 67
May 25, 2010 - $22,498 -11% -14% 352 $64   $62,392,018 68
May 26, 2010 - $19,450 -14% -9% 352 $55   $62,411,468 69
May 27, 2010 - $23,400 +20% +14% 352 $66   $62,434,868 70
May 28, 2010 - $70,768 +202% -3% 283 $250   $62,505,636 71
May 29, 2010 - $101,532 +43% -19% 283 $359   $62,607,168 72
May 30, 2010 - $79,948 -21% n/c 283 $283   $62,687,116 73
May 31, 2010 18 $82,752 +4% +229% 283 $292   $62,769,868 74
Jun 1, 2010 - $28,247 -66% +26% 283 $100   $62,798,115 75
Jun 2, 2010 - $28,982 +3% +49% 283 $102   $62,827,097 76
Jun 3, 2010 - $31,467 +9% +34% 283 $111   $62,858,564 77
Jun 4, 2010 - $62,477 +99% -12% 244 $256   $62,921,041 78
Jun 5, 2010 - $87,278 +40% -14% 244 $358   $63,008,319 79
Jun 6, 2010 - $58,760 -33% -27% 244 $241   $63,067,079 80
Jun 7, 2010 - $26,083 -56% -68% 244 $107   $63,093,162 81
Jun 8, 2010 - $39,744 +52% +41% 244 $163   $63,132,906 82
Jun 9, 2010 - $39,919 n/c +38% 244 $164   $63,172,825 83
Jun 10, 2010 - $36,662 -8% +17% 244 $150   $63,209,487 84
Jun 11, 2010 - $51,146 +40% -18% 202 $253   $63,260,633 85
Jun 12, 2010 - $62,705 +23% -28% 202 $310   $63,323,338 86
Jun 13, 2010 - $41,558 -34% -29% 202 $206   $63,364,896 87
Jun 14, 2010 - $23,271 -44% -11% 202 $115   $63,388,167 88
Jun 15, 2010 - $30,956 +33% -22% 202 $153   $63,419,123 89
Jun 16, 2010 - $27,239 -12% -32% 202 $135   $63,446,362 90
Jun 17, 2010 - $25,659 -6% -30% 202 $127   $63,472,021 91
Jun 18, 2010 - $26,412 +3% -48% 146 $181   $63,498,433 92
Jun 19, 2010 - $27,821 +5% -56% 146 $191   $63,526,254 93
Jun 20, 2010 - $21,412 -23% -48% 146 $147   $63,547,666 94
Jun 21, 2010 - $17,028 -20% -27% 146 $117   $63,564,694 95
Jun 22, 2010 - $22,908 +35% -26% 146 $157   $63,587,602 96
Jun 23, 2010 - $22,354 -2% -18% 146 $153   $63,609,956 97
Jun 24, 2010 - $22,820 +2% -11% 146 $156   $63,632,776 98
Jun 25, 2010 - $21,979 -4% -17% 105 $209   $63,654,755 99
Jun 26, 2010 - $23,915 +9% -14% 105 $228   $63,678,670 100
Jun 27, 2010 - $15,948 -33% -26% 105 $152   $63,694,618 101
Jun 28, 2010 - $10,089 -37% -41% 105 $96   $63,704,707 102
Jun 29, 2010 - $15,397 +53% -33% 105 $147   $63,720,104 103
Jun 30, 2010 - $13,243 -14% -41% 105 $126   $63,733,347 104
Jul 1, 2010 - $13,440 +1% -41% 105 $128   $63,746,787 105
Jul 2, 2010 - $17,211 +28% -22% 70 $246   $63,763,998 106
Jul 3, 2010 - $15,102 -12% -37% 70 $216   $63,779,100 107
Jul 4, 2010 - $10,062 -33% -37% 70 $144   $63,789,162 108
Jul 5, 2010 48 $14,059 +40% +39% 70 $201   $63,803,221 109
Jul 6, 2010 - $11,466 -18% -26% 70 $164   $63,814,687 110
Jul 7, 2010 - $10,668 -7% -19% 70 $152   $63,825,355 111
Jul 8, 2010 - $12,837 +20% -4% 70 $183   $63,838,192 112
Jul 9, 2010 - $12,000 -7% -30% 51 $235   $63,850,192 113
Jul 10, 2010 - $12,249 +2% -19% 51 $240   $63,862,441 114
Jul 11, 2010 - $8,056 -34% -20% 51 $158   $63,870,497 115
Jul 12, 2010 - $6,998 -13% -50% 51 $137   $63,877,495 116
Jul 13, 2010 - $9,160 +31% -20% 51 $180   $63,886,655 117
Jul 14, 2010 - $7,607 -17% -29% 51 $149   $63,894,262 118
Jul 15, 2010 - $7,311 -4% -43% 51 $143   $63,901,573 119

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 3 $25,776,429   3,077 $8,377   $25,776,429 1
Mar 26, 2010 5 $14,934,549 -42% 3,083 $4,844   $40,710,978 2
Apr 2, 2010 7 $8,945,749 -40% 2,842 $3,148   $49,656,727 3
Apr 9, 2010 9 $4,643,417 -48% 2,453 $1,893   $54,300,144 4
Apr 16, 2010 11 $3,441,800 -26% 2,142 $1,607   $57,741,944 5
Apr 23, 2010 12 $2,176,161 -37% 1,605 $1,356   $59,918,105 6
Apr 30, 2010 14 $1,134,203 -48% 1,166 $973   $61,052,308 7
May 7, 2010 21 $539,510 -52% 625 $863   $61,591,818 8
May 14, 2010 23 $474,515 -12% 468 $1,014   $62,066,333 9
May 21, 2010 26 $368,535 -22% 352 $1,047   $62,434,868 10
May 28, 2010 19 $423,696 +15% 283 $1,497   $62,858,564 11
Jun 4, 2010 22 $350,923 -17% 244 $1,438   $63,209,487 12
Jun 11, 2010 28 $262,534 -25% 202 $1,300   $63,472,021 13
Jun 18, 2010 39 $160,755 -39% 146 $1,101   $63,632,776 14
Jun 25, 2010 45 $114,011 -29% 105 $1,086   $63,746,787 15
Jul 2, 2010 44 $91,405 -20% 70 $1,306   $63,838,192 16
Jul 9, 2010 48 $63,381 -31% 51 $1,243   $63,901,573 17
Jul 16, 2010 51 $28,477 -55% 28 $1,017   $63,930,050 18
Jul 23, 2010 53 $26,424 -7% 25 $1,057   $63,956,474 19
Jul 30, 2010 69 $11,240 -57% 8 $1,405   $63,967,714 20
Aug 6, 2010 61 $26,305 +134% 40 $658   $63,994,019 21
Aug 13, 2010 72 $9,606 -63% 21 $457   $64,003,625 22

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 4,301-4,400) 4,393 $12,950,686
All Time International Non-Sequel Box Office (Rank 3,601-3,700) 3,655 $12,950,686
Top 2010 Movies at the International Box Office (Rank 101-200) 157 $12,950,686
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 701-800) 758 $12,950,686
All Time International Box Office for Live Action Movies (Rank 3,601-3,700) 3,649 $12,950,686
All Time International Box Office for Contemporary Fiction Movies (Rank 2,201-2,300) 2,214 $12,950,686
All Time International Box Office for Comedy Movies (Rank 601-700) 672 $12,950,686
All Time International Box Office for PG Movies (Rank 501-600) 591 $12,950,686
All Time International Box Office for 20th Century Fox Movies (Rank 201-300) 288 $12,950,686

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,201-2,300) 2,292 $76,954,311
All Time Worldwide Non-Sequel Box Office (Rank 1,701-1,800) 1,757 $76,954,311
Top 2010 Movies at the Worldwide Box Office 77 $76,954,311
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 475 $76,954,311
All Time Worldwide Box Office for Live Action Movies (Rank 1,801-1,900) 1,871 $76,954,311
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,066 $76,954,311
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 353 $76,954,311
All Time Worldwide Box Office for PG Movies (Rank 401-500) 472 $76,954,311
All Time Worldwide Box Office for 20th Century Fox Movies (Rank 201-300) 227 $76,954,311

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 8, 20101664,041 664,041$11,282,057$11,282,0571
Aug 15, 20103236,813-64% 900,854$4,023,453$15,305,5102
Aug 22, 20105120,904-49% 1,021,758$2,260,905$17,566,4153
Aug 29, 2010887,954-27% 1,109,712$1,758,200$19,324,6154
Sep 5, 20101176,143-13% 1,185,855$1,500,017$20,824,6325
Sep 12, 20101270,125-8% 1,255,980$1,191,424$22,016,0566
Sep 19, 20102530,209-57% 1,286,189$543,460$22,559,5167
Oct 10, 20102343,096 1,376,683$775,297$24,194,06110
Oct 17, 20102436,178-16% 1,412,861$650,842$24,844,90311
Oct 24, 20102138,711+7% 1,451,572$641,054$25,485,95712
Nov 7, 20102519,006 1,488,731$341,918$26,154,44714
Nov 14, 20101374,798+294% 1,563,529$976,862$27,131,30915
Nov 21, 20102161,342-18% 1,624,871$919,517$28,050,82616
Nov 28, 201022295,297+381% 1,920,168$2,970,688$31,021,51417
Dec 12, 201024117,526 2,089,868$1,731,640$33,507,14119
Dec 19, 20102979,641-32% 2,169,509$1,018,855$34,525,99620
Mar 27, 20111663,270 2,326,150$858,080$36,741,86134
Apr 3, 20112434,750-45% 2,360,900$470,974$37,212,83535
Apr 10, 20111468,832+98% 2,429,732$693,806$37,906,64136
Apr 24, 201110168,652 2,609,921$1,313,344$39,341,35738
May 22, 20112239,201 2,666,043$433,575$39,940,92942

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 8, 2010353,705 53,705$1,357,670$1,357,6701
Aug 15, 2010613,457-75% 67,162$390,124$1,747,7942
Aug 22, 2010128,360-38% 75,522$230,411$1,978,2053

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Zachary Gordon Greg Heffley
Robert Capron Rowley Jefferson

Supporting Cast

Chloë Grace Moretz Angie Steadman
Devon Bostick Rodrick Heffley
Rachael Harris Susan Heffley

Uncategorized

Steve Zahn

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Thor Freudenthal Director
Jackie Filgo Screenwriter
Jeff Filgo Screenwriter
Jeff Judah Screenwriter
Gabe Sachs Screenwriter
Jeff Kinney Story Creator

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DVD Sales: Wimpy Kicks Some Ass

August 18th, 2010

It was a strange week on the sales chart with one new release dominating DVD sales, Diary of a Wimpy Kid, and another dominating the Blu-ray sales chart, Kick Ass. Diary of a Wimpy Kid sold 733,000 units generating $12.46 million in revenue. More...

DVD and Blu-ray Releases for August 17th, 2010

August 16th, 2010

The dog days of summer continue on the home market, but it is the calm before the storm. In this case the storm is a flood of TV on DVD releases, which we are starting to see show up in earnest. This is both good news and bad news. On the one hand, there are plenty of top notch releases coming out over the next few weeks. On the other hand, reviewing a full-season TV on DVD release takes a long time, which means my schedule will be packed for the next month or so. At least I get screeners for free, while consumers will see their wallet under assault week after week. The best selling release of the week is Dexter: Season Four, which is also the easy choice for Pick of the Week. I'm not sure if the DVD or the Blu-ray is the better deal, but regardless which format you choose, it is worth picking up. More...

Featured Blu-ray / DVD Review: Diary of a Wimpy Kid

August 11th, 2010

Diary of a Wimpy Kid made its debut in mid-March, which is a bit of a no man's land as far as release dates go. It didn't exactly have a massive marketing push, nor is there a lot of star power, but it opened with over $20 million and became a solid mid-level hit. That's even more impressive when you look at the competition that opened the week before. But will it appeal to fans of the book only, or does it have a more general appeal? More...

DVD and Blu-ray Releases for August 3th, 2010

August 3rd, 2010

A good week with a number of interesting releases but no real blockbusters. Kick-Ass, Diary of a Wimpy Kid, Escape from New York, and Bull Durham are all coming out this week and I will get a chance to review them. ... Note the future tense. None of the screeners have arrived yet, but hopefully they all will get here soon. I am always hesitant to award the Pick of the Week to a release when the screener is late, as I prefer to take the opportunity to delve further into the DVD / Blu-ray. Fortunately, one of the prime candidates did arrive on time and Road to Perdition on Blu-ray is worthy of Pick of the Week honors. More...

Dragon Tops Mixed Box Office

March 30th, 2010

How to Train Your Dragon became the third 3D film to top the box office this year, but its opening didn't match my lofty expectations. Additionally, the rest of the box office wasn't able to compensate and that left the overall box office a little on the soft side. On a positive note, it did rise 1.7% from last weekend to $129 million. On the negative side, that represents a 12% decline from the same weekend last year, ending 2010's winning streak at four weeks. Year-to-date, 2010 has pulled in $2.59 billion at the box office. This figure is still 8.9% higher than the same point last year, which is fantastic. More...

Does Dragon Know How to Win at the Box Office?

March 25th, 2010

After three weeks on top, there's really no doubt that Alice in Wonderland will surrender its crown to How to Train Your Dragon this weekend. The real question is whether or not the newcomer can earn more than Monsters vs. Aliens did last year. More...

Alice Completes (Mad) Hat-Trick

March 22nd, 2010

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Weekend Estimates: Alice Makes it Three in a Row

March 21st, 2010

Alice in Wonderland is enjoying a third straight win on the box office charts this weekend, according to studio estimates released on Sunday. With another $34.5 million or so in the bank, Alice will have rung up over $265 million by the end of the day. After Avatar's domination at the beginning of the year, 2010 is really shaping up to be the year of 3D movies. More...

Alice has a Bounty on New Releases

March 18th, 2010

After Alice in Wonderland held on better than expected last weekend, almost all analysts think it will repeat on top again this weekend. The three new releases should at least come close to matching last year's new releases, and with Alice leading the way, it should be another strong week on a year-to-year basis. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Diary of a Wimpy Kid chronicles the adventures of wisecracking pre-teen Greg Heffley, who must somehow survive the scariest time of anyone's life... middle school. Convinced it's the "dumbest idea ever invented," Heffley considers junior high school a place rigged with hundreds of social landmines, not the least of which are wedgies, swirlies, bullies, lunchtime banishment of the cafeteria floor and a festering piece of cheese with nuclear cooties that he must overcome to become popular. His diary - or "journal" - chronicles his thoughts, tales of family trials and tribulations, and (would be) schoolyard triumphs.

Metrics

Opening Weekend:$22,126,166 (34.6% of total gross)
Legs:2.89 (domestic box office/biggest weekend)
Domestic Share:83.2% (domestic box office/worldwide)
Production Budget:$15,000,000 (worldwide box office is 5.1 times production budget)
Theater counts:3,077 opening theaters/3,083 max. theaters, 6.2 weeks average run per theater
Infl. Adj. Dom. BO $87,447,285

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,401-1,500) 1,427 $64,003,625
All Time International Box Office (Rank 4,301-4,400) 4,393 $12,950,686
All Time Worldwide Box Office (Rank 2,201-2,300) 2,292 $76,954,311
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 255 $64,003,625
All Time International Box Office for Comedy Movies (Rank 601-700) 672 $12,950,686
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 353 $76,954,311

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Disney+:Disney+

Movie Details

Domestic Releases: March 19th, 2010 (Wide) by 20th Century Fox
Video Release: August 3rd, 2010 by Fox Home Entertainment
MPAA Rating: PG for some rude humor and language
(Rating bulletin 2107, 2/10/2010)
Running Time: 92 minutes
Franchise: Diary of a Wimpy Kid
Comparisons: vs. Alexander and the Terrible, Horrible, No Good, Very Bad Day
Create your own comparison chart…
Keywords: Wrestling, Animated Sequences, Sibling Rivalry, Breaking the Fourth Wall, Family Comedy, Dysfunctional Family, Middle School, New Guy/Girl in School
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Walden Media
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 185 $5,302,369 Apr 2, 2010 17
Easter (All Movies, 3-Day, Inflation Adjusted) 264 $7,385,687 Apr 2, 2010 17

Leading Cast

Zachary Gordon Greg Heffley
Robert Capron Rowley Jefferson

Supporting Cast

Chloë Grace Moretz Angie Steadman
Devon Bostick Rodrick Heffley
Rachael Harris Susan Heffley

Uncategorized

Steve Zahn

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Thor Freudenthal Director
Jackie Filgo Screenwriter
Jeff Filgo Screenwriter
Jeff Judah Screenwriter
Gabe Sachs Screenwriter
Jeff Kinney Story Creator

DVD Sales: Last Soars to First

August 30th, 2010

New releases this week were dominated by The Last Song, which outsold the second place film on this week's sales chart by a two-to-one margin. It won the week with 761,000 units and $13.69 million in revenue. More...

DVD Sales: Good Week for Night

August 24th, 2010

Only three new releases managed to reach the top 30 on the DVD sales chart this week, led by Date Night. The DVD sold an estimated 623,000 units, and generated $10.58 million in consumer spending at retail during its first week of release. More...

DVD Sales: Wimpy Kicks Some Ass

August 18th, 2010

It was a strange week on the sales chart with one new release dominating DVD sales, Diary of a Wimpy Kid, and another dominating the Blu-ray sales chart, Kick Ass. Diary of a Wimpy Kid sold 733,000 units generating $12.46 million in revenue. More...

DVD and Blu-ray Releases for August 17th, 2010

August 16th, 2010

The dog days of summer continue on the home market, but it is the calm before the storm. In this case the storm is a flood of TV on DVD releases, which we are starting to see show up in earnest. This is both good news and bad news. On the one hand, there are plenty of top notch releases coming out over the next few weeks. On the other hand, reviewing a full-season TV on DVD release takes a long time, which means my schedule will be packed for the next month or so. At least I get screeners for free, while consumers will see their wallet under assault week after week. The best selling release of the week is Dexter: Season Four, which is also the easy choice for Pick of the Week. I'm not sure if the DVD or the Blu-ray is the better deal, but regardless which format you choose, it is worth picking up. More...

Featured Blu-ray / DVD Review: Diary of a Wimpy Kid

August 11th, 2010

Diary of a Wimpy Kid made its debut in mid-March, which is a bit of a no man's land as far as release dates go. It didn't exactly have a massive marketing push, nor is there a lot of star power, but it opened with over $20 million and became a solid mid-level hit. That's even more impressive when you look at the competition that opened the week before. But will it appeal to fans of the book only, or does it have a more general appeal? More...

DVD and Blu-ray Releases for August 3th, 2010

August 3rd, 2010

A good week with a number of interesting releases but no real blockbusters. Kick-Ass, Diary of a Wimpy Kid, Escape from New York, and Bull Durham are all coming out this week and I will get a chance to review them. ... Note the future tense. None of the screeners have arrived yet, but hopefully they all will get here soon. I am always hesitant to award the Pick of the Week to a release when the screener is late, as I prefer to take the opportunity to delve further into the DVD / Blu-ray. Fortunately, one of the prime candidates did arrive on time and Road to Perdition on Blu-ray is worthy of Pick of the Week honors. More...

Dragon Tops Mixed Box Office

March 30th, 2010

How to Train Your Dragon became the third 3D film to top the box office this year, but its opening didn't match my lofty expectations. Additionally, the rest of the box office wasn't able to compensate and that left the overall box office a little on the soft side. On a positive note, it did rise 1.7% from last weekend to $129 million. On the negative side, that represents a 12% decline from the same weekend last year, ending 2010's winning streak at four weeks. Year-to-date, 2010 has pulled in $2.59 billion at the box office. This figure is still 8.9% higher than the same point last year, which is fantastic. More...

Does Dragon Know How to Win at the Box Office?

March 25th, 2010

After three weeks on top, there's really no doubt that Alice in Wonderland will surrender its crown to How to Train Your Dragon this weekend. The real question is whether or not the newcomer can earn more than Monsters vs. Aliens did last year. More...

Alice Completes (Mad) Hat-Trick

March 22nd, 2010

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Weekend Estimates: Alice Makes it Three in a Row

March 21st, 2010

Alice in Wonderland is enjoying a third straight win on the box office charts this weekend, according to studio estimates released on Sunday. With another $34.5 million or so in the bank, Alice will have rung up over $265 million by the end of the day. After Avatar's domination at the beginning of the year, 2010 is really shaping up to be the year of 3D movies. More...

Alice has a Bounty on New Releases

March 18th, 2010

After Alice in Wonderland held on better than expected last weekend, almost all analysts think it will repeat on top again this weekend. The three new releases should at least come close to matching last year's new releases, and with Alice leading the way, it should be another strong week on a year-to-year basis. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,401-1,500) 1,427 $64,003,625
All Time Domestic Inflation Adjusted Box Office (Rank 1,901-2,000) 1,956 $87,447,285
All Time Domestic Non-Sequel Box Office (Rank 1,001-1,100) 1,052 $64,003,625
Top 2010 Movies at the Domestic Box Office 49 $64,003,625
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 307 $64,003,625
All Time Domestic Box Office for Live Action Movies (Rank 1,101-1,200) 1,118 $64,003,625
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 601-700) 624 $64,003,625
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 255 $64,003,625
All Time Domestic Box Office for PG Movies (Rank 301-400) 368 $64,003,625
All Time Domestic Box Office for 20th Century Fox Movies (Rank 101-200) 163 $64,003,625

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 2 $22,126,166   3,077 $7,191   $22,126,166 1
Mar 26, 2010 5 $10,121,961 -54% 3,083 $3,283   $35,898,390 2
Apr 2, 2010 8 $5,302,369 -48% 2,842 $1,866   $46,013,347 3
Apr 9, 2010 9 $3,979,641 -25% 2,453 $1,622   $53,636,368 4
Apr 16, 2010 11 $2,790,042 -30% 2,142 $1,303   $57,090,186 5
Apr 23, 2010 12 $1,886,464 -32% 1,605 $1,175   $59,628,408 6
Apr 30, 2010 14 $981,535 -48% 1,166 $842   $60,899,640 7
May 7, 2010 18 $449,913 -54% 625 $720   $61,502,221 8
May 14, 2010 19 $386,876 -14% 468 $827   $61,978,694 9
May 21, 2010 23 $278,032 -28% 352 $790   $62,344,365 10
May 28, 2010 21 $252,248 -9% 283 $891   $62,687,116 11
Jun 4, 2010 23 $208,515 -17% 244 $855   $63,067,079 12
Jun 11, 2010 28 $155,409 -25% 202 $769   $63,364,896 13
Jun 18, 2010 43 $75,645 -51% 146 $518   $63,547,666 14
Jun 25, 2010 45 $61,842 -18% 105 $589   $63,694,618 15
Jul 2, 2010 49 $42,375 -31% 70 $605   $63,789,162 16
Jul 9, 2010 51 $32,305 -24% 51 $633   $63,870,497 17
Jul 16, 2010 54 $15,059 -53% 28 $538   $63,916,632 18
Jul 23, 2010 63 $9,872 -34% 25 $395   $63,939,922 19
Jul 30, 2010 77 $3,571 -64% 8 $446   $63,960,045 20
Aug 6, 2010 65 $13,065 +266% 40 $327   $63,980,779 21
Aug 13, 2010 68 $7,278 -44% 3 $2,426   $64,001,297 22

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 19, 2010 3 $7,375,022     3,077 $2,397   $7,375,022 1
Mar 20, 2010 2 $8,736,067 +18%   3,077 $2,839   $16,111,089 2
Mar 21, 2010 2 $6,015,077 -31%   3,077 $1,955   $22,126,166 3
Mar 22, 2010 3 $1,035,343 -83%   3,077 $336   $23,161,509 4
Mar 23, 2010 3 $924,456 -11%   3,077 $300   $24,085,965 5
Mar 24, 2010 3 $796,789 -14%   3,077 $259   $24,882,754 6
Mar 25, 2010 3 $893,675 +12%   3,077 $290   $25,776,429 7
Mar 26, 2010 5 $2,869,124 +221% -61% 3,083 $931   $28,645,553 8
Mar 27, 2010 5 $4,234,711 +48% -52% 3,083 $1,374   $32,880,264 9
Mar 28, 2010 4 $3,018,126 -29% -50% 3,083 $979   $35,898,390 10
Mar 29, 2010 4 $1,240,561 -59% +20% 3,083 $402   $37,138,951 11
Mar 30, 2010 4 $1,232,640 -1% +33% 3,083 $400   $38,371,591 12
Mar 31, 2010 5 $1,097,690 -11% +38% 3,083 $356   $39,469,281 13
Apr 1, 2010 6 $1,241,697 +13% +39% 3,083 $403   $40,710,978 14
Apr 2, 2010 7 $2,362,924 +90% -18% 2,842 $831   $43,073,902 15
Apr 3, 2010 8 $1,896,957 -20% -55% 2,842 $667   $44,970,859 16
Apr 4, 2010 8 $1,042,488 -45% -65% 2,842 $367   $46,013,347 17
Apr 5, 2010 6 $1,183,701 +14% -5% 2,842 $417   $47,197,048 18
Apr 6, 2010 7 $872,422 -26% -29% 2,842 $307   $48,069,470 19
Apr 7, 2010 7 $758,106 -13% -31% 2,842 $267   $48,827,576 20
Apr 8, 2010 7 $829,151 +9% -33% 2,842 $292   $49,656,727 21
Apr 9, 2010 9 $1,323,667 +60% -44% 2,453 $540   $50,980,394 22
Apr 10, 2010 9 $1,649,576 +25% -13% 2,453 $672   $52,629,970 23
Apr 11, 2010 8 $1,006,398 -39% -3% 2,453 $410   $53,636,368 24
Apr 12, 2010 9 $171,603 -83% -86% 2,453 $70   $53,807,971 25
Apr 13, 2010 9 $184,749 +8% -79% 2,453 $75   $53,992,720 26
Apr 14, 2010 9 $151,478 -18% -80% 2,453 $62   $54,144,198 27
Apr 15, 2010 9 $155,946 +3% -81% 2,453 $64   $54,300,144 28
Apr 16, 2010 11 $656,747 +321% -50% 2,142 $307   $54,956,891 29
Apr 17, 2010 11 $1,317,990 +101% -20% 2,142 $615   $56,274,881 30
Apr 18, 2010 10 $815,305 -38% -19% 2,149 $379   $57,090,186 31
Apr 19, 2010 11 $166,684 -80% -3% 2,149 $78   $57,256,870 32
Apr 20, 2010 11 $159,678 -4% -14% 2,149 $74   $57,416,548 33
Apr 21, 2010 11 $149,643 -6% -1% 2,149 $70   $57,566,191 34
Apr 22, 2010 12 $175,753 +17% +13% 2,149 $82   $57,741,944 35
Apr 23, 2010 14 $426,676 +143% -35% 1,605 $266   $58,168,620 36
Apr 24, 2010 12 $826,452 +94% -37% 1,605 $515   $58,995,072 37
Apr 25, 2010 11 $633,336 -23% -22% 1,605 $395   $59,628,408 38
Apr 26, 2010 - $79,710 -87% -52% 1,605 $50   $59,708,118 39
Apr 27, 2010 - $73,071 -8% -54% 1,605 $46   $59,781,189 40
Apr 28, 2010 - $70,669 -3% -53% 1,605 $44   $59,851,858 41
Apr 29, 2010 - $66,247 -6% -62% 1,605 $41   $59,918,105 42
Apr 30, 2010 - $238,231 +260% -44% 1,166 $204   $60,156,336 43
May 1, 2010 - $446,062 +87% -46% 1,166 $383   $60,602,398 44
May 2, 2010 - $297,242 -33% -53% 1,166 $255   $60,899,640 45
May 3, 2010 - $44,296 -85% -44% 1,166 $38   $60,943,936 46
May 4, 2010 - $36,981 -17% -49% 1,166 $32   $60,980,917 47
May 5, 2010 - $34,456 -7% -51% 1,166 $30   $61,015,373 48
May 6, 2010 - $36,935 +7% -44% 1,166 $32   $61,052,308 49
May 7, 2010 - $107,186 +190% -55% 625 $171   $61,159,494 50
May 8, 2010 - $206,636 +93% -54% 625 $331   $61,366,130 51
May 9, 2010 - $136,091 -34% -54% 625 $218   $61,502,221 52
May 10, 2010 - $23,559 -83% -47% 625 $38   $61,525,780 53
May 11, 2010 - $22,203 -6% -40% 625 $36   $61,547,983 54
May 12, 2010 - $21,987 -1% -36% 625 $35   $61,569,970 55
May 13, 2010 - $21,848 -1% -41% 625 $35   $61,591,818 56
May 14, 2010 - $98,695 +352% -8% 468 $211   $61,690,513 57
May 15, 2010 - $181,853 +84% -12% 468 $389   $61,872,366 58
May 16, 2010 - $106,328 -42% -22% 468 $227   $61,978,694 59
May 17, 2010 - $19,625 -82% -17% 468 $42   $61,998,319 60
May 18, 2010 - $26,261 +34% +18% 468 $56   $62,024,580 61
May 19, 2010 - $21,286 -19% -3% 468 $45   $62,045,866 62
May 20, 2010 - $20,467 -4% -6% 468 $44   $62,066,333 63
May 21, 2010 - $73,261 +258% -26% 352 $208   $62,139,594 64
May 22, 2010 - $124,817 +70% -31% 352 $355   $62,264,411 65
May 23, 2010 - $79,954 -36% -25% 352 $227   $62,344,365 66
May 24, 2010 - $25,155 -69% +28% 352 $71   $62,369,520 67
May 25, 2010 - $22,498 -11% -14% 352 $64   $62,392,018 68
May 26, 2010 - $19,450 -14% -9% 352 $55   $62,411,468 69
May 27, 2010 - $23,400 +20% +14% 352 $66   $62,434,868 70
May 28, 2010 - $70,768 +202% -3% 283 $250   $62,505,636 71
May 29, 2010 - $101,532 +43% -19% 283 $359   $62,607,168 72
May 30, 2010 - $79,948 -21% n/c 283 $283   $62,687,116 73
May 31, 2010 18 $82,752 +4% +229% 283 $292   $62,769,868 74
Jun 1, 2010 - $28,247 -66% +26% 283 $100   $62,798,115 75
Jun 2, 2010 - $28,982 +3% +49% 283 $102   $62,827,097 76
Jun 3, 2010 - $31,467 +9% +34% 283 $111   $62,858,564 77
Jun 4, 2010 - $62,477 +99% -12% 244 $256   $62,921,041 78
Jun 5, 2010 - $87,278 +40% -14% 244 $358   $63,008,319 79
Jun 6, 2010 - $58,760 -33% -27% 244 $241   $63,067,079 80
Jun 7, 2010 - $26,083 -56% -68% 244 $107   $63,093,162 81
Jun 8, 2010 - $39,744 +52% +41% 244 $163   $63,132,906 82
Jun 9, 2010 - $39,919 n/c +38% 244 $164   $63,172,825 83
Jun 10, 2010 - $36,662 -8% +17% 244 $150   $63,209,487 84
Jun 11, 2010 - $51,146 +40% -18% 202 $253   $63,260,633 85
Jun 12, 2010 - $62,705 +23% -28% 202 $310   $63,323,338 86
Jun 13, 2010 - $41,558 -34% -29% 202 $206   $63,364,896 87
Jun 14, 2010 - $23,271 -44% -11% 202 $115   $63,388,167 88
Jun 15, 2010 - $30,956 +33% -22% 202 $153   $63,419,123 89
Jun 16, 2010 - $27,239 -12% -32% 202 $135   $63,446,362 90
Jun 17, 2010 - $25,659 -6% -30% 202 $127   $63,472,021 91
Jun 18, 2010 - $26,412 +3% -48% 146 $181   $63,498,433 92
Jun 19, 2010 - $27,821 +5% -56% 146 $191   $63,526,254 93
Jun 20, 2010 - $21,412 -23% -48% 146 $147   $63,547,666 94
Jun 21, 2010 - $17,028 -20% -27% 146 $117   $63,564,694 95
Jun 22, 2010 - $22,908 +35% -26% 146 $157   $63,587,602 96
Jun 23, 2010 - $22,354 -2% -18% 146 $153   $63,609,956 97
Jun 24, 2010 - $22,820 +2% -11% 146 $156   $63,632,776 98
Jun 25, 2010 - $21,979 -4% -17% 105 $209   $63,654,755 99
Jun 26, 2010 - $23,915 +9% -14% 105 $228   $63,678,670 100
Jun 27, 2010 - $15,948 -33% -26% 105 $152   $63,694,618 101
Jun 28, 2010 - $10,089 -37% -41% 105 $96   $63,704,707 102
Jun 29, 2010 - $15,397 +53% -33% 105 $147   $63,720,104 103
Jun 30, 2010 - $13,243 -14% -41% 105 $126   $63,733,347 104
Jul 1, 2010 - $13,440 +1% -41% 105 $128   $63,746,787 105
Jul 2, 2010 - $17,211 +28% -22% 70 $246   $63,763,998 106
Jul 3, 2010 - $15,102 -12% -37% 70 $216   $63,779,100 107
Jul 4, 2010 - $10,062 -33% -37% 70 $144   $63,789,162 108
Jul 5, 2010 48 $14,059 +40% +39% 70 $201   $63,803,221 109
Jul 6, 2010 - $11,466 -18% -26% 70 $164   $63,814,687 110
Jul 7, 2010 - $10,668 -7% -19% 70 $152   $63,825,355 111
Jul 8, 2010 - $12,837 +20% -4% 70 $183   $63,838,192 112
Jul 9, 2010 - $12,000 -7% -30% 51 $235   $63,850,192 113
Jul 10, 2010 - $12,249 +2% -19% 51 $240   $63,862,441 114
Jul 11, 2010 - $8,056 -34% -20% 51 $158   $63,870,497 115
Jul 12, 2010 - $6,998 -13% -50% 51 $137   $63,877,495 116
Jul 13, 2010 - $9,160 +31% -20% 51 $180   $63,886,655 117
Jul 14, 2010 - $7,607 -17% -29% 51 $149   $63,894,262 118
Jul 15, 2010 - $7,311 -4% -43% 51 $143   $63,901,573 119

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 19, 2010 3 $25,776,429   3,077 $8,377   $25,776,429 1
Mar 26, 2010 5 $14,934,549 -42% 3,083 $4,844   $40,710,978 2
Apr 2, 2010 7 $8,945,749 -40% 2,842 $3,148   $49,656,727 3
Apr 9, 2010 9 $4,643,417 -48% 2,453 $1,893   $54,300,144 4
Apr 16, 2010 11 $3,441,800 -26% 2,142 $1,607   $57,741,944 5
Apr 23, 2010 12 $2,176,161 -37% 1,605 $1,356   $59,918,105 6
Apr 30, 2010 14 $1,134,203 -48% 1,166 $973   $61,052,308 7
May 7, 2010 21 $539,510 -52% 625 $863   $61,591,818 8
May 14, 2010 23 $474,515 -12% 468 $1,014   $62,066,333 9
May 21, 2010 26 $368,535 -22% 352 $1,047   $62,434,868 10
May 28, 2010 19 $423,696 +15% 283 $1,497   $62,858,564 11
Jun 4, 2010 22 $350,923 -17% 244 $1,438   $63,209,487 12
Jun 11, 2010 28 $262,534 -25% 202 $1,300   $63,472,021 13
Jun 18, 2010 39 $160,755 -39% 146 $1,101   $63,632,776 14
Jun 25, 2010 45 $114,011 -29% 105 $1,086   $63,746,787 15
Jul 2, 2010 44 $91,405 -20% 70 $1,306   $63,838,192 16
Jul 9, 2010 48 $63,381 -31% 51 $1,243   $63,901,573 17
Jul 16, 2010 51 $28,477 -55% 28 $1,017   $63,930,050 18
Jul 23, 2010 53 $26,424 -7% 25 $1,057   $63,956,474 19
Jul 30, 2010 69 $11,240 -57% 8 $1,405   $63,967,714 20
Aug 6, 2010 61 $26,305 +134% 40 $658   $63,994,019 21
Aug 13, 2010 72 $9,606 -63% 21 $457   $64,003,625 22

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 4,301-4,400) 4,393 $12,950,686
All Time International Non-Sequel Box Office (Rank 3,601-3,700) 3,655 $12,950,686
Top 2010 Movies at the International Box Office (Rank 101-200) 157 $12,950,686
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 701-800) 758 $12,950,686
All Time International Box Office for Live Action Movies (Rank 3,601-3,700) 3,649 $12,950,686
All Time International Box Office for Contemporary Fiction Movies (Rank 2,201-2,300) 2,214 $12,950,686
All Time International Box Office for Comedy Movies (Rank 601-700) 672 $12,950,686
All Time International Box Office for PG Movies (Rank 501-600) 591 $12,950,686
All Time International Box Office for 20th Century Fox Movies (Rank 201-300) 288 $12,950,686

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,201-2,300) 2,292 $76,954,311
All Time Worldwide Non-Sequel Box Office (Rank 1,701-1,800) 1,757 $76,954,311
Top 2010 Movies at the Worldwide Box Office 77 $76,954,311
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 475 $76,954,311
All Time Worldwide Box Office for Live Action Movies (Rank 1,801-1,900) 1,871 $76,954,311
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,066 $76,954,311
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 353 $76,954,311
All Time Worldwide Box Office for PG Movies (Rank 401-500) 472 $76,954,311
All Time Worldwide Box Office for 20th Century Fox Movies (Rank 201-300) 227 $76,954,311

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 8, 20101664,041 664,041$11,282,057$11,282,0571
Aug 15, 20103236,813-64% 900,854$4,023,453$15,305,5102
Aug 22, 20105120,904-49% 1,021,758$2,260,905$17,566,4153
Aug 29, 2010887,954-27% 1,109,712$1,758,200$19,324,6154
Sep 5, 20101176,143-13% 1,185,855$1,500,017$20,824,6325
Sep 12, 20101270,125-8% 1,255,980$1,191,424$22,016,0566
Sep 19, 20102530,209-57% 1,286,189$543,460$22,559,5167
Oct 10, 20102343,096 1,376,683$775,297$24,194,06110
Oct 17, 20102436,178-16% 1,412,861$650,842$24,844,90311
Oct 24, 20102138,711+7% 1,451,572$641,054$25,485,95712
Nov 7, 20102519,006 1,488,731$341,918$26,154,44714
Nov 14, 20101374,798+294% 1,563,529$976,862$27,131,30915
Nov 21, 20102161,342-18% 1,624,871$919,517$28,050,82616
Nov 28, 201022295,297+381% 1,920,168$2,970,688$31,021,51417
Dec 12, 201024117,526 2,089,868$1,731,640$33,507,14119
Dec 19, 20102979,641-32% 2,169,509$1,018,855$34,525,99620
Mar 27, 20111663,270 2,326,150$858,080$36,741,86134
Apr 3, 20112434,750-45% 2,360,900$470,974$37,212,83535
Apr 10, 20111468,832+98% 2,429,732$693,806$37,906,64136
Apr 24, 201110168,652 2,609,921$1,313,344$39,341,35738
May 22, 20112239,201 2,666,043$433,575$39,940,92942

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 8, 2010353,705 53,705$1,357,670$1,357,6701
Aug 15, 2010613,457-75% 67,162$390,124$1,747,7942
Aug 22, 2010128,360-38% 75,522$230,411$1,978,2053

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.