Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for October 3rd, 2017

October 3rd, 2017

It is not a great week for home market releases. Pirates of the Caribbean: Dead Men Tell No Tales is the biggest release of the week, but it is far from the best. As for the Pick of the Week contenders, they are all horror themed. Cult of Chucky is surprisingly good, especially for a franchise that’s lasted seven installments. Don't Torture A Duckling is a giallo film, and an important one in its director’s career. Up next is iZombie: Season Three, which is amazing, but it is always on the edge of being canceled. Finally, there's Vampyr: Criterion Collection Blu-ray. In the end, I went with the Don't Torture A Duckling: Special Edition as the Pick of the Week. Meanwhile, Goon: Last of the Enforcers Blu-ray Combo Pack earned Puck of the Week, for the best Canadian release. More...