See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending January 30, 2011

  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Red 406,034   406,034  $8,031,353  $8,031,353 1
2 new Secretariat 164,281   164,281  $3,895,111  $3,895,111 1
3 new Saw 3D 63,666   63,666  $1,652,773  $1,652,773 1
4 (2) The Social Network 43,608 -57% 350,712  $740,901  $6,158,061 3
5 new Open Season 3 28,098   28,098  $561,670  $561,670 1
6 (4) Inception 27,529 -26% 2,602,524  $712,388  $58,493,398 8
7 new The Girl Who Kicked the Hornet's Nest 26,189   26,189  $607,851  $607,851 1
8 (1) Takers 26,027 -78% 145,563  $520,275  $2,956,419 2
9 (5) Despicable Me 25,337 -28% 1,758,708  $570,723  $46,047,039 7
10 (8) The Town 16,363 -32% 812,212  $445,468  $18,191,217 7
11 (3) Salt 16,038 -63% 688,464  $272,491  $13,649,175 6
12 (-) How to Train Your Dragon 14,374 +60% 962,452  $304,454  $25,109,914 16
13 (6) Resident Evil: Afterlife 12,506 -60% 325,860  $343,786  $8,883,544 5
14 (17) Toy Story 3 11,734 -28% 2,061,846  $285,221  $50,899,774 13
15 (-) Law Abiding Citizen 11,410 +12,578% 601,144  $127,787  $10,022,210 50
16 (-) Michael Jackson's This Is It 11,247 +3,792% 506,571  $124,393  $11,113,148 53
17 (20) Avatar 10,435 -26% 5,895,911  $360,714  $182,304,525 41
18 (-) Shrek Forever After 10,232 +148% 556,331  $185,766  $13,221,543 8
19 (7) Buried 9,623 -69% 40,726  $192,364  $820,650 2
- (-) Beauty and the Beast 9,486 -27% 2,412,509  $175,398  $57,706,521 434

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.