Thursday Night Previews: Bloodshot Draws First Blood
March 13, 2020
Bloodshot opened with $1.2 million during Thursday previews, which is almost as much as the other two wide releases earned combined. Granted, its reviews are the weakest of the three new releases, but this start should still be enough to top our $8 million prediction. The demographics are extremely male and young and young men are the ones least likely to take precautions during something like the COVID-19 outbreak, so perhaps this is not a surprise.
I Still Believe was next with $780,000 during its previews. Its reviews are better than the previous film, but still not good. However, its target demographic leans much more towards mature women, so that should help its legs and matching our prediction is still likely.
Finally, The Hunt only managed $435,000 on Thursday and even though it has the best reviews of the weekend, its legs likely won’t save it over the full weekend.
- Weekend Predictions: Trio of Films Opening Wide could be Last Wide Releases for Weeks
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- Theater Counts
Filed under: Midnight Previews, Bloodshot, The Hunt, I Still Believe