Thursday Previews: Doctor Sleep Hits the Snooze Alarm
November 8, 2019
It looks like it could be a slow weekend at the box office. Doctor Sleep only managed $1.5 million during its previews, which is lower than anticipated. There are some reasons to be optimistic. Firstly, it does have the best reviews of the four new releases and this is technically a long weekend, as Veteran's Day is on Monday. On the other hand, I was expecting closer to $2 million during its previews.
Midway was next with $925,000. Its reviews are not going to help its legs, while its target audience could get an additional boost from the proximity to Memorial Day.
Last Christmas pulled in $575,000. It is a romantic comedy and fans of this genre don’t tend to rush out opening night, so it could have longer than average legs. Its reviews are neither going to help or hurt its box office chances.
There are no numbers to report for Playing with Fire. It did have previews last night, but the numbers are late. Given its target audience and its reviews, I’m not expecting much.
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Filed under: Midnight Previews, Midway, Doctor Sleep, Last Christmas, Playing with Fire