Thursday Night Previews: Venom Rolls Over the Competition

October 5, 2018

Venom

Venom has already broken records earning $10 million during its previews. This tops the previous record of $8 million held by Paranormal Activity 3 back in 2011. If the film has the same legs, then Venmon will earn a little more than $65 million over the weekend. However, there are some reasons to suspect this film won’t have the same legs. Firstly, its reviews are substantially worse than Paranormal Activity 3’s reviews were. Secondly, 2011 was a long time ago and previews were not as established as they are now, so getting to $8 million then is a little more impressive than getting to $10 million now. Sony is still sticking with a $55 million weekend debut, which is very likely just them being cautious. Our $57 million prediction does seem a little low now, with $60 million to $65 million being more likely.

A Star is Born opened with $4.55 million during its previews. It should have much, much better legs for a trio of reasons. Firstly, its reviews are award-worthy. Secondly, it has a more mature target audience. Thirdly, it’s not a comic book movie, so it is not dealing with the Fanboy Effect. However, A Star is Born also had three days of previews, earning a combined $1.35 million on Tuesday and Wednesday and $3.2 million on Thursday itself. I’m still very happy with our $42 million prediction and we might have to adjust it upwards tomorrow.

- Venom Comparisons
- A Star is Born Comparisons

Filed under: Midnight Previews, Venom, A Star is Born