Tuesday Night Previews: Last Knight Finishes Last Among Transformers with $5.5 million
June 21, 2017
Transformers: The Last Knight got off to a weak start with $5.5 million during Tuesday night previews. This is the worst in the franchise, not counting the first film, which opened before previews like this were commonplace. As for more recent comparisons, Pirates of the Caribbean: Dead Men Tell No Tales earned an identical amount, but that opened on a Friday, so it is not a great comparison. Perhaps Dark of the Moon is a better comparison, as it was also a Wednesday release. It earned $13.5 million in 2011, $5.5 million on Tuesday and another $8 million after midnight. (Studios no longer split the preview box office up like that.) If The Last Knight has the same legs, then it would open with $40 million / $66 million over the three-day / five-day weekend. Unfortunately, its reviews are simply awful at just 16% positive. Furthermore, early reports suggest the audience reaction won’t be much better. It’s too soon to tell if this film is going to underperform already low expectations, but this is not a good sign.
- Transformers: The Last Knight Comparisons
Filed under: Midnight Previews, Pirates of the Caribbean: Dead Men Tell No Tales, Transformers: The Last Knight, Transformers