Theater Averages: Yerevan Highlight of Dark Weekend with an Average of $9,748
September 21, 2016
No films made it into the $10,000 club this past weekend, but 3 Weeks in Yerevan came really close with an average of $9,748 in three theaters. Another film, The Beatles: Eight Days a Week, did well with an average of $7,322 in 85 theaters. Sort of. In addition to playing in 85 theaters, there were another 80 theaters that had one-time showings over the weekend, which is why its total haul for the weekend is $771,153. I really hope having a mixed of regular showings and one-time screenings doesn’t catch on, because it makes our job of tracking box office numbers more confusing.
There were a lot of other new limited releases, but very few that did well. Command and Control was playing in one theater earning $5,385 over the weekend and $7,430 from Wednesday through Sunday. Likewise, The Night also opened on Wednesday earning averages of $5,274 in two theaters over the weekend and $7,157 from Wednesday through Sunday. Is That a Gun in Your Pocket? was right behind with an average of $5,211, also in two theaters. Victor struggled with an average of $3,216 in 12 theaters over the weekend. It did open on Thursday, but its four-day average was only $3,723. Tanna earned an average of $2,856 in two theaters.
We are only about halfway down the list of new limited releases, but the rest of them all missed the Mendoza Line ($2,000 per theater). Hillsong: Let Hope Rise came the closest with an average of $1,663 in 816 theaters. Clearly it opened far too wide for its small target audience. Miss Stevens was next with an average of $1,226 in two theaters. This is obviously not good, but the film did debut on Video on Demand on Tuesday, so those interested in seeing it just had to wait a few days to see it it the comfort of their own home. Eddie Murphy’s return to theaters went poorly as Mr. Church only managed an average of $956 in 354 theaters. Silicon Cowboys was well back with an average of $477 in 12 theaters. Sadly, it gets worse. Wild Oats was playing in 100 theaters but earned barely more than $20,000 for an average of $216. The Last Film Festival only brought in $70 in its lone theater.
This past week also saw milestones reached for a couple of Per Theater Chart alumni:
Weekend Box Office Results
Filed under: Theater Averages, Wild Oats, Free State of Jones, Hillsong: Let Hope Rise, Hell or High Water, The Beatles: Eight Days a Week, Miss Stevens, Tanna, Command and Control, Silicon Cowboys, The Last Film Festival, Is That a Gun in Your Pocket?, La Notte, Mr. Church, Victor, 3 Weeks in Yerevan, Eddie Murphy