Friday Estimates: New Releases are as Quiet as a Purr
April 30, 2016
The Jungle Book easily remained in first place on Friday’s box office chart, earning $10.25 million. That is down just 38% from last Friday and if the weekend as the same internal multiplier as last time, then we are looking at a $49 million weekend haul. That’s a lot more than we predicted and would push the film’s running tally well over $250 million. However, this seems overly bullish—I would expect a weekend total of a few million less.
Keanu opened in second place with just $3.46 million. This is lower than expected and weaker than its reviews would lead one to expect. However, I read something yesterday that explains this result. Warner Bros. decided to concentrate their advertising dollars online, because Jordan Peele and Keegan-Michael Key have so many social media followers. Apparently whoever made this decision lives in an alternate dimension where Snakes on a Plane was a huge hit. Anyone living in this dimension should know that internet buzz rarely translates into real world ticket sales. The film should still earn just over $9 million over the weekend, which could be enough for second place.
Mother’s Day earned third place on Friday with $2.79 million. I think of this film as part of Garry Marshall’s Holiday Franchise. The reviews are awful, but the film is targeting more mature women, so it likely will have a better internal multiplier as a result. This will give it just under $8 million over the weekend.
The Huntsman: Winter’s War only managed fourth place on Friday with $2.65 million. However, because it isn’t a new release, it should bounce back and take third place with just under $9 million. Again, it’s going to need a lot of help internationally to break even.
Ratchet and Clank missed the top five with $1.49 million on Friday. It’s going to miss the Mendoza Line with just over $5 million over the weekend, but this is a little better than expected.
- Keanu comparisons
- Mother's Day comparisons
- Ratchet and Clank comparisons
Filed under: Friday Estimates, The Huntsman: Winter’s War, The Jungle Book, Ratchet and Clank, Keanu, Mother’s Day, Garry Marshall's Holiday Franchise, Garry Marshall, Jordan Peele, Keegan-Michael Key