Per Theater Chart is Left Out in the Cold

February 8, 2011

Like last week, only one film reached the $10,000 mark on the per theater chart this past weekend. That film was Cold Weather, which beat my expectations, earning $14,513 in one theater ahead of its VOD demand later this week.

A few other new limited releases came out this week, but none were particularly strong performers at the box office. Into Eternity managed $3,530 over the weekend and $4,679 including Wednesday and Thursday in its lone theater. The Other Woman was close behind with $3,112 in two theaters, but with its cast, it should have performed a lot better, at least during its opening weekend. Waiting for Forever was just on the other side of $3,000 with an average of $2,972 in three theaters.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • Biutiful hit $1 million over the weekend and it should be at $2 million by this time next week.
  • From Prada to Nada has already made it to $2 million, and while it per theater average is not strong enough to suggest expansion, it should last in theaters long enough to get to $3 million.
  • Likewise, The Company Men also topped $2 million and should make it to $3 million, even if it doesn't expand significantly.
  • After picking up several Oscar nominations, 127 Hours expanded enough to reach $15 million over the weekend. And if it wins a couple of those, it might make it to $20 million.
  • The King's Speech has surpassed $80 million. It has now overtaken The Fighter at the box office and is very close to beating Paranormal Activity 2.
  • Black Swan hit $95 million over the weekend, putting it just ahead of Yogi Bear's running tally and very close to passing The Social Network.

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Filed under: Weekend Estimates, Theater Averages, Waiting for Forever, Black Swan, 127 Hours, From Prada to Nada, Biutiful, The Company Men, The King’s Speech, Cold Weather, The Other Woman, Into Eternity