MOOZ-lum (2011)

MOOZ-lum poster
Theatrical Performance
Domestic Box Office $362,239Details
International Box Office $10,000Details
Worldwide Box Office $372,239
Further financial details...

Synopsis

MOOZ-lum is the story of a black family within the first large generation of Muslims born and raised in this country and the trials and tribulations faced while practicing Islamic faith in American Society. The story is told through the eyes of Tariq Mahdi, a young man born and raised in a Muslim household along with his younger sister Taqua by their father Hassan and mother Safiyah. Hassan is determined to send Tariq to an Islamic school to learn the Quran, which Safiyah strongly objects to. When Hassan’s strict beliefs become too much for Safiyah’s liberal nature, she decides that she wants a divorce. Little do Tariq and Taqua know, the terms of the divorce are Tariq is to live with their father and Taqua with their mother. After the divorce, Hassan fulfills his plans for Tariq and sends him off to an Islamic boarding school. Six years later, Tariq is a freshman in college living back in the area he grew up. Having been at the Islamic boarding school and under the strict environment laid out by his father, Tariq wants nothing to do with his Islamic past. Since the divorce, Taqua has not seen Tariq very often and their relationship has drifted apart. She decides to reach out to him and attempt to rebuild their once strong relationship. Upon reuniting, she realizes that Tariq’s attitude about Islam has been heavily affected by his time at the school and with their father, so she tries to open him up to different ways of viewing his beliefs and incorporating his faith into society. Unknown to Tariq, his college experience is going to be beyond just academic enrichment. Taqua starts spending time with him on campus and opening him up to new experiences. His roommate, Hamza, is an Arab Muslim who also tries to reach out and connect with him but Tariq constantly tries to avoid him. He also has interactions with a professor who challenges the students to think broadly about religion and world views, but the professor has to deal with the political ramifications from the dean of the department who is constantly trying to hold him down. Just as Tariq begins to grow as a person and open up to new ideas about his faith, the attacks on the World Trade Center take place. Immediately, the view of Muslims in America changes and some people begin to act on their anti-Islamic feelings. Their campus becomes an environment surrounded by violence and hate crimes. At that moment, Tariq must make many critical decisions with his life, from dealing with a Muslim/Christian relationship he has with a young lady named Ayanna, trying to deal with the views of Islam that he knows while separating it from the ones created by 9/11, all while trying to protect Taqua from the dangers building on campus due to that tragic day.

Metrics

Opening Weekend:$139,832 (38.6% of total gross)
Legs:2.59 (domestic box office/biggest weekend)
Domestic Share:97.3% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 0.2 times production budget)
Theater counts:11 opening theaters/25 max. theaters, 3.7 weeks average run per theater
Infl. Adj. Dom. BO $492,420

Latest Ranking on Cumulative Box Office Lists

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: February 11th, 2011 (Limited) by Peace Film LLC
MPAA Rating: PG-13 for thematic material and some violent content.
(Rating bulletin 2152, 12/22/2010)
Running Time: 99 minutes
Comparisons: vs. Trucker
Create your own comparison chart…
Keywords: Culture Clash, College, Religious, Terrorism, 9/11
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Q Prods, Ameena Sky Media, Deep Blue Pictures
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 37 $139,832   11 $12,712   $139,832 1
Feb 18, 2011 45 $54,735 -61% 17 $3,220   $214,135 2
Feb 25, 2011 48 $53,169 -3% 25 $2,127   $284,571 3
Mar 4, 2011 56 $27,511 -48% 20 $1,376   $330,048 4
Mar 11, 2011 77 $6,914 -75% 7 $988   $346,836 5
Mar 18, 2011 88 $4,494 -35% 6 $749   $355,330 6
Mar 25, 2011 91 $4,974 +11% 6 $829   $362,239 7

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 38 $159,400   11 $14,491   $159,400 1
Feb 18, 2011 49 $72,002 -55% 17 $4,235   $231,402 2
Feb 25, 2011 49 $71,135 -1% 25 $2,845   $302,537 3
Mar 4, 2011 56 $37,385 -47% 20 $1,869   $339,922 4
Mar 11, 2011 77 $10,914 -71% 7 $1,559   $350,836 5
Mar 18, 2011 93 $6,429 -41% 6 $1,072   $357,265 6

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Evan Ross Tariq Mahdi
Nia Long Safiyah Mahdi

Supporting Cast

Roger Guenveur Smith Hassan Mahdi
Danny Glover Dean Francis
Summer Bishil Iman
Dorian Missick Professor Jamal
Kimberley Drummond Taqua Mahdi

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Dana Offenbach Producer
Samad Davis Producer
Dana J. Wright Executive Producer
Danny Rodriguez Executive Producer
James J. Yi Co-Producer
Eddie Rubin Co-Producer
Danny Mooney Co-Producer
Julia Morgan Co-Producer
Qasim Basir Director
Qasim Basir Screenwriter

DVD and Blu-ray Releases for June 14th, 2011

June 13th, 2011

It's actually a rather busy week for DVD / Blu-ray releases, at least for the summertime, with four first run releases coming out. Granted, those four films averaged just 21% positive reviews, so it is certainly a matter of quantity over quality. Unfortunately, the quantity of first run releases appears to have scared away quality alternatives and there are not a lot of top notch releases. There are a few that are with picking up, some of which are for limited audiences, but as far as Pick of the Week contenders go, there are none. However, True Blood: Season Three arrived late, and I'm giving the Pick of the Week honor to the Blu-ray. More...

Limited Releases are Pure Poetry

February 11th, 2011

For the past several weeks, the Oscars have scared off a lot of competition for art house crowds. However, this week not only do we have Oscar Shorts opening, there are several films earning award-worthy reviews. My only concern is that there are so many strong choices, some of them will fall between the cracks and won't find the audience they deserve. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

MOOZ-lum is the story of a black family within the first large generation of Muslims born and raised in this country and the trials and tribulations faced while practicing Islamic faith in American Society. The story is told through the eyes of Tariq Mahdi, a young man born and raised in a Muslim household along with his younger sister Taqua by their father Hassan and mother Safiyah. Hassan is determined to send Tariq to an Islamic school to learn the Quran, which Safiyah strongly objects to. When Hassan’s strict beliefs become too much for Safiyah’s liberal nature, she decides that she wants a divorce. Little do Tariq and Taqua know, the terms of the divorce are Tariq is to live with their father and Taqua with their mother. After the divorce, Hassan fulfills his plans for Tariq and sends him off to an Islamic boarding school. Six years later, Tariq is a freshman in college living back in the area he grew up. Having been at the Islamic boarding school and under the strict environment laid out by his father, Tariq wants nothing to do with his Islamic past. Since the divorce, Taqua has not seen Tariq very often and their relationship has drifted apart. She decides to reach out to him and attempt to rebuild their once strong relationship. Upon reuniting, she realizes that Tariq’s attitude about Islam has been heavily affected by his time at the school and with their father, so she tries to open him up to different ways of viewing his beliefs and incorporating his faith into society. Unknown to Tariq, his college experience is going to be beyond just academic enrichment. Taqua starts spending time with him on campus and opening him up to new experiences. His roommate, Hamza, is an Arab Muslim who also tries to reach out and connect with him but Tariq constantly tries to avoid him. He also has interactions with a professor who challenges the students to think broadly about religion and world views, but the professor has to deal with the political ramifications from the dean of the department who is constantly trying to hold him down. Just as Tariq begins to grow as a person and open up to new ideas about his faith, the attacks on the World Trade Center take place. Immediately, the view of Muslims in America changes and some people begin to act on their anti-Islamic feelings. Their campus becomes an environment surrounded by violence and hate crimes. At that moment, Tariq must make many critical decisions with his life, from dealing with a Muslim/Christian relationship he has with a young lady named Ayanna, trying to deal with the views of Islam that he knows while separating it from the ones created by 9/11, all while trying to protect Taqua from the dangers building on campus due to that tragic day.

Metrics

Opening Weekend:$139,832 (38.6% of total gross)
Legs:2.59 (domestic box office/biggest weekend)
Domestic Share:97.3% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 0.2 times production budget)
Theater counts:11 opening theaters/25 max. theaters, 3.7 weeks average run per theater
Infl. Adj. Dom. BO $492,420

Latest Ranking on Cumulative Box Office Lists

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: February 11th, 2011 (Limited) by Peace Film LLC
MPAA Rating: PG-13 for thematic material and some violent content.
(Rating bulletin 2152, 12/22/2010)
Running Time: 99 minutes
Comparisons: vs. Trucker
Create your own comparison chart…
Keywords: Culture Clash, College, Religious, Terrorism, 9/11
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Q Prods, Ameena Sky Media, Deep Blue Pictures
Production Countries: United States
Languages: English

Leading Cast

Evan Ross Tariq Mahdi
Nia Long Safiyah Mahdi

Supporting Cast

Roger Guenveur Smith Hassan Mahdi
Danny Glover Dean Francis
Summer Bishil Iman
Dorian Missick Professor Jamal
Kimberley Drummond Taqua Mahdi

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Dana Offenbach Producer
Samad Davis Producer
Dana J. Wright Executive Producer
Danny Rodriguez Executive Producer
James J. Yi Co-Producer
Eddie Rubin Co-Producer
Danny Mooney Co-Producer
Julia Morgan Co-Producer
Qasim Basir Director
Qasim Basir Screenwriter

DVD and Blu-ray Releases for June 14th, 2011

June 13th, 2011

It's actually a rather busy week for DVD / Blu-ray releases, at least for the summertime, with four first run releases coming out. Granted, those four films averaged just 21% positive reviews, so it is certainly a matter of quantity over quality. Unfortunately, the quantity of first run releases appears to have scared away quality alternatives and there are not a lot of top notch releases. There are a few that are with picking up, some of which are for limited audiences, but as far as Pick of the Week contenders go, there are none. However, True Blood: Season Three arrived late, and I'm giving the Pick of the Week honor to the Blu-ray. More...

Limited Releases are Pure Poetry

February 11th, 2011

For the past several weeks, the Oscars have scared off a lot of competition for art house crowds. However, this week not only do we have Oscar Shorts opening, there are several films earning award-worthy reviews. My only concern is that there are so many strong choices, some of them will fall between the cracks and won't find the audience they deserve. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 37 $139,832   11 $12,712   $139,832 1
Feb 18, 2011 45 $54,735 -61% 17 $3,220   $214,135 2
Feb 25, 2011 48 $53,169 -3% 25 $2,127   $284,571 3
Mar 4, 2011 56 $27,511 -48% 20 $1,376   $330,048 4
Mar 11, 2011 77 $6,914 -75% 7 $988   $346,836 5
Mar 18, 2011 88 $4,494 -35% 6 $749   $355,330 6
Mar 25, 2011 91 $4,974 +11% 6 $829   $362,239 7

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Feb 11, 2011 38 $159,400   11 $14,491   $159,400 1
Feb 18, 2011 49 $72,002 -55% 17 $4,235   $231,402 2
Feb 25, 2011 49 $71,135 -1% 25 $2,845   $302,537 3
Mar 4, 2011 56 $37,385 -47% 20 $1,869   $339,922 4
Mar 11, 2011 77 $10,914 -71% 7 $1,559   $350,836 5
Mar 18, 2011 93 $6,429 -41% 6 $1,072   $357,265 6

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.