The Day (2012)

The Day poster
Theatrical Performance
Domestic Box Office $20,984Details
International Box Office $3,702Details
Worldwide Box Office $24,686
Further financial details...

Synopsis

A group of five survivors, armed with shotguns, axes and machetes, wander the back roads of a ravaged landscape looking for refuge in The Day, a terrifying look into a post-apocalyptic future. As war ravages humanity, destroying civilization and most of life on earth, the survivors realize they must do whatever it takes to stay alive. Lost, starving, and exhausted, they seek shelter in a seemingly safe abandoned farmhouse. However, while searching for food and resources, they unwittingly set off a trap signaling to their ruthless predators lying in wait to begin their deadly attack. With food and ammunition dwindling, the group must make a desperate final stand - over a 24 hour period - battling for their ultimate survival.

Metrics

Opening Weekend:$10,121 (48.2% of total gross)
Legs:2.07 (domestic box office/biggest weekend)
Domestic Share:85.0% (domestic box office/worldwide)
Theater counts:12 opening theaters/12 max. theaters, 1.2 weeks average run per theater
Infl. Adj. Dom. BO $28,416

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 15,601-15,700) 15,670 $20,984
All Time International Box Office (Rank 27,901-28,000) 27,903 $3,702
All Time Worldwide Box Office (Rank 30,601-30,700) 30,620 $24,686
All Time Domestic Highest Grossing Limited Release Movies (Rank 7,001-7,100) 7,013 $20,984
All Time Domestic Box Office for R Movies (Rank 5,201-5,300) 5,218 $20,984
All Time International Box Office for R Movies (Rank 3,901-4,000) 3,915 $3,702
All Time Worldwide Box Office for R Movies (Rank 5,801-5,900) 5,899 $24,686

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: August 29th, 2012 (Limited) by Anchor Bay Entertainment
Video Release: November 27th, 2012 by Anchor Bay Home Entertainment
MPAA Rating: R for strong bloody violence, pervasive language and some nudity.
(Rating bulletin 2225, 5/30/2012)
Running Time: 90 minutes
Comparisons: Create your own comparison chart…
Keywords: Post Apocalypse, War, Trapped, One Day, Cannibalism, Surprise Twist
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: WWE Studios
Production Countries: Canada
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 15,601-15,700) 15,670 $20,984
All Time Domestic Inflation Adjusted Box Office (Rank 14,901-15,000) 14,941 $28,416
All Time Domestic Non-Sequel Box Office (Rank 14,601-14,700) 14,645 $20,984
Top 2012 Movies at the Domestic Box Office (Rank 401-500) 451 $20,984
All Time Domestic Highest Grossing Limited Release Movies (Rank 7,001-7,100) 7,013 $20,984
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 7,001-7,100) 7,042 $28,416
Top 2012 Limited Release Movies at the Domestic Box Office (Rank 201-300) 272 $20,984
All Time Domestic Box Office for Original Screenplay Movies (Rank 7,801-7,900) 7,812 $20,984
All Time Domestic Box Office for Live Action Movies (Rank 13,701-13,800) 13,759 $20,984
All Time Domestic Box Office for Science Fiction Movies (Rank 801-900) 841 $20,984
All Time Domestic Box Office for Thriller/Suspense Movies (Rank 1,201-1,300) 1,207 $20,984
All Time Domestic Box Office for R Movies (Rank 5,201-5,300) 5,218 $20,984
All Time Domestic Box Office for Anchor Bay Entertainment Movies 33 $20,984

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 31, 2012 68 $10,121   12 $843   $12,845 1
Sep 7, 2012 91 $1,281 -87% 2 $641   $20,502 2

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 29, 2012 - $1,412     12 $118   $1,412 1
Aug 30, 2012 - $1,312 -7%   12 $109   $2,724 2
Aug 31, 2012 - $2,580 +97%   12 $215   $5,304 3
Sep 1, 2012 - $4,566 +77%   12 $381   $9,870 4
Sep 2, 2012 - $2,975 -35%   12 $248   $12,845 5
Sep 3, 2012 - $2,818 -5%   12 $235   $15,662 6
Sep 4, 2012 - $1,372 -51%   12 $114   $17,035 7
Sep 5, 2012 - $993 -28% -30% 12 $83   $18,027 8
Sep 6, 2012 - $1,194 +20% -9% 12 $100   $19,221 9
Sep 10, 2012 - $145   -95% 2 $73   $20,647 13
Sep 11, 2012 - $122 -16% -91% 2 $61   $20,769 14
Sep 12, 2012 - $98 -20% -90% 2 $49   $20,866 15
Sep 13, 2012 - $117 +19% -90% 2 $59   $20,984 16

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 24, 2012 88 $2,724   12 $227   $2,724 1
Aug 31, 2012 70 $16,497 +506% 12 $1,375   $19,221 2
Sep 7, 2012 94 $1,763 -89% 2 $882   $20,984 3

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 27,901-28,000) 27,903 $3,702
All Time International Non-Sequel Box Office (Rank 26,401-26,500) 26,495 $3,702
All Time International Box Office for Original Screenplay Movies (Rank 16,501-16,600) 16,544 $3,702
All Time International Box Office for Live Action Movies (Rank 24,101-24,200) 24,154 $3,702
All Time International Box Office for Science Fiction Movies (Rank 1,001-1,100) 1,024 $3,702
All Time International Box Office for Thriller/Suspense Movies (Rank 2,101-2,200) 2,105 $3,702
All Time International Box Office for R Movies (Rank 3,901-4,000) 3,915 $3,702
All Time International Box Office for Anchor Bay Entertainment Movies 38 $3,702

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 30,601-30,700) 30,620 $24,686
All Time Worldwide Non-Sequel Box Office (Rank 28,901-29,000) 28,980 $24,686
All Time Worldwide Box Office for Original Screenplay Movies (Rank 17,001-17,100) 17,053 $24,686
All Time Worldwide Box Office for Live Action Movies (Rank 26,101-26,200) 26,138 $24,686
All Time Worldwide Box Office for Science Fiction Movies (Rank 1,101-1,200) 1,194 $24,686
All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 2,201-2,300) 2,234 $24,686
All Time Worldwide Box Office for R Movies (Rank 5,801-5,900) 5,899 $24,686
All Time Worldwide Box Office for Anchor Bay Entertainment Movies 49 $24,686

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Shawn Ashmore Adam
Ashley Bell Mary
Cory Hardrict Henson
Dominic Monaghan Rick
Shannyn Sossamon Shannon

Uncategorized

Michael Eklund

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Doug Aarniokoski Director
Luke Passmore Screenwriter
Guy A. Danella Producer
Doug Aarniokoski Producer
Michael Finley Producer
Tim James Producer
Antonina Armato Producer
Ross M. Dinerstein Producer
Rock Mafia* Composer
Rock Mafia* Composer
Andrew Coutts Editor
Boris Mojsovski Cinematographer

DVD and Blu-ray Releases for November 27th, 2012

November 26th, 2012

It's not a good week on the home market, but for different reasons than last week. There are five first-run releases coming out this week, which is actually very busy. However, it is a bad week, because I'm supposed to receive screeners for for four of those five films, but so far none of have arrived. At least with Men in Black 3, there's a few more days before it is officially late, as it doesn't come out till Friday. Men in Black 3 also made more at the box office than the rest of the first run releases made combined, so there will likely be a huge gap between the first and second best selling new-release of the week. As for the best releases for the week, ParaNorman is the only real contender for Pick of the Week. The Blu-ray Combo Pack is worth owning, but if you've made the leap to 3D, then the 3D Combo Pack is worth the extra money. More...

Per Theater Chart: Samsara (Sleep)Walks to the Top

September 5th, 2012

Samsara expanded from two to nine theaters, but held on well enough to rise to top spot on the per theater chart with $12,597. Sleepwalk With Me expanded to 29 theaters and was very solid with an average of $11,127. More...

Limited Releases: For a Good Time, Go to a Limited Release

August 31st, 2012

It is a slow week for limited releases. There are six on this week's list, but none of them are earning overwhelmingly positive reviews. In fact, only half are earning overall positive reviews, and that might change for the worse as more reviews come in. (As I'm writing this, two of them are at exactly 60% positive. Last minute update: both of them fell below 60% positive reviews.) The Flying Swords of Dragon Gate is earning the best reviews and it was a massive hit in its native China, but it will likely struggle here. There are plans to expand For a Good Time, Call... on the 7th and the 14th of September, but while I want to see this film more than the rest of the new releases, I have my doubts it will expand significantly. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A group of five survivors, armed with shotguns, axes and machetes, wander the back roads of a ravaged landscape looking for refuge in The Day, a terrifying look into a post-apocalyptic future. As war ravages humanity, destroying civilization and most of life on earth, the survivors realize they must do whatever it takes to stay alive. Lost, starving, and exhausted, they seek shelter in a seemingly safe abandoned farmhouse. However, while searching for food and resources, they unwittingly set off a trap signaling to their ruthless predators lying in wait to begin their deadly attack. With food and ammunition dwindling, the group must make a desperate final stand - over a 24 hour period - battling for their ultimate survival.

Metrics

Opening Weekend:$10,121 (48.2% of total gross)
Legs:2.07 (domestic box office/biggest weekend)
Domestic Share:85.0% (domestic box office/worldwide)
Theater counts:12 opening theaters/12 max. theaters, 1.2 weeks average run per theater
Infl. Adj. Dom. BO $28,416

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 15,601-15,700) 15,670 $20,984
All Time International Box Office (Rank 27,901-28,000) 27,903 $3,702
All Time Worldwide Box Office (Rank 30,601-30,700) 30,620 $24,686
All Time Domestic Highest Grossing Limited Release Movies (Rank 7,001-7,100) 7,013 $20,984
All Time Domestic Box Office for R Movies (Rank 5,201-5,300) 5,218 $20,984
All Time International Box Office for R Movies (Rank 3,901-4,000) 3,915 $3,702
All Time Worldwide Box Office for R Movies (Rank 5,801-5,900) 5,899 $24,686

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: August 29th, 2012 (Limited) by Anchor Bay Entertainment
Video Release: November 27th, 2012 by Anchor Bay Home Entertainment
MPAA Rating: R for strong bloody violence, pervasive language and some nudity.
(Rating bulletin 2225, 5/30/2012)
Running Time: 90 minutes
Comparisons: Create your own comparison chart…
Keywords: Post Apocalypse, War, Trapped, One Day, Cannibalism, Surprise Twist
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: WWE Studios
Production Countries: Canada
Languages: English

Leading Cast

Shawn Ashmore Adam
Ashley Bell Mary
Cory Hardrict Henson
Dominic Monaghan Rick
Shannyn Sossamon Shannon

Uncategorized

Michael Eklund

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Doug Aarniokoski Director
Luke Passmore Screenwriter
Guy A. Danella Producer
Doug Aarniokoski Producer
Michael Finley Producer
Tim James Producer
Antonina Armato Producer
Ross M. Dinerstein Producer
Rock Mafia* Composer
Rock Mafia* Composer
Andrew Coutts Editor
Boris Mojsovski Cinematographer

DVD and Blu-ray Releases for November 27th, 2012

November 26th, 2012

It's not a good week on the home market, but for different reasons than last week. There are five first-run releases coming out this week, which is actually very busy. However, it is a bad week, because I'm supposed to receive screeners for for four of those five films, but so far none of have arrived. At least with Men in Black 3, there's a few more days before it is officially late, as it doesn't come out till Friday. Men in Black 3 also made more at the box office than the rest of the first run releases made combined, so there will likely be a huge gap between the first and second best selling new-release of the week. As for the best releases for the week, ParaNorman is the only real contender for Pick of the Week. The Blu-ray Combo Pack is worth owning, but if you've made the leap to 3D, then the 3D Combo Pack is worth the extra money. More...

Per Theater Chart: Samsara (Sleep)Walks to the Top

September 5th, 2012

Samsara expanded from two to nine theaters, but held on well enough to rise to top spot on the per theater chart with $12,597. Sleepwalk With Me expanded to 29 theaters and was very solid with an average of $11,127. More...

Limited Releases: For a Good Time, Go to a Limited Release

August 31st, 2012

It is a slow week for limited releases. There are six on this week's list, but none of them are earning overwhelmingly positive reviews. In fact, only half are earning overall positive reviews, and that might change for the worse as more reviews come in. (As I'm writing this, two of them are at exactly 60% positive. Last minute update: both of them fell below 60% positive reviews.) The Flying Swords of Dragon Gate is earning the best reviews and it was a massive hit in its native China, but it will likely struggle here. There are plans to expand For a Good Time, Call... on the 7th and the 14th of September, but while I want to see this film more than the rest of the new releases, I have my doubts it will expand significantly. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 15,601-15,700) 15,670 $20,984
All Time Domestic Inflation Adjusted Box Office (Rank 14,901-15,000) 14,941 $28,416
All Time Domestic Non-Sequel Box Office (Rank 14,601-14,700) 14,645 $20,984
Top 2012 Movies at the Domestic Box Office (Rank 401-500) 451 $20,984
All Time Domestic Highest Grossing Limited Release Movies (Rank 7,001-7,100) 7,013 $20,984
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 7,001-7,100) 7,042 $28,416
Top 2012 Limited Release Movies at the Domestic Box Office (Rank 201-300) 272 $20,984
All Time Domestic Box Office for Original Screenplay Movies (Rank 7,801-7,900) 7,812 $20,984
All Time Domestic Box Office for Live Action Movies (Rank 13,701-13,800) 13,759 $20,984
All Time Domestic Box Office for Science Fiction Movies (Rank 801-900) 841 $20,984
All Time Domestic Box Office for Thriller/Suspense Movies (Rank 1,201-1,300) 1,207 $20,984
All Time Domestic Box Office for R Movies (Rank 5,201-5,300) 5,218 $20,984
All Time Domestic Box Office for Anchor Bay Entertainment Movies 33 $20,984

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 31, 2012 68 $10,121   12 $843   $12,845 1
Sep 7, 2012 91 $1,281 -87% 2 $641   $20,502 2

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 29, 2012 - $1,412     12 $118   $1,412 1
Aug 30, 2012 - $1,312 -7%   12 $109   $2,724 2
Aug 31, 2012 - $2,580 +97%   12 $215   $5,304 3
Sep 1, 2012 - $4,566 +77%   12 $381   $9,870 4
Sep 2, 2012 - $2,975 -35%   12 $248   $12,845 5
Sep 3, 2012 - $2,818 -5%   12 $235   $15,662 6
Sep 4, 2012 - $1,372 -51%   12 $114   $17,035 7
Sep 5, 2012 - $993 -28% -30% 12 $83   $18,027 8
Sep 6, 2012 - $1,194 +20% -9% 12 $100   $19,221 9
Sep 10, 2012 - $145   -95% 2 $73   $20,647 13
Sep 11, 2012 - $122 -16% -91% 2 $61   $20,769 14
Sep 12, 2012 - $98 -20% -90% 2 $49   $20,866 15
Sep 13, 2012 - $117 +19% -90% 2 $59   $20,984 16

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 24, 2012 88 $2,724   12 $227   $2,724 1
Aug 31, 2012 70 $16,497 +506% 12 $1,375   $19,221 2
Sep 7, 2012 94 $1,763 -89% 2 $882   $20,984 3

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 27,901-28,000) 27,903 $3,702
All Time International Non-Sequel Box Office (Rank 26,401-26,500) 26,495 $3,702
All Time International Box Office for Original Screenplay Movies (Rank 16,501-16,600) 16,544 $3,702
All Time International Box Office for Live Action Movies (Rank 24,101-24,200) 24,154 $3,702
All Time International Box Office for Science Fiction Movies (Rank 1,001-1,100) 1,024 $3,702
All Time International Box Office for Thriller/Suspense Movies (Rank 2,101-2,200) 2,105 $3,702
All Time International Box Office for R Movies (Rank 3,901-4,000) 3,915 $3,702
All Time International Box Office for Anchor Bay Entertainment Movies 38 $3,702

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 30,601-30,700) 30,620 $24,686
All Time Worldwide Non-Sequel Box Office (Rank 28,901-29,000) 28,980 $24,686
All Time Worldwide Box Office for Original Screenplay Movies (Rank 17,001-17,100) 17,053 $24,686
All Time Worldwide Box Office for Live Action Movies (Rank 26,101-26,200) 26,138 $24,686
All Time Worldwide Box Office for Science Fiction Movies (Rank 1,101-1,200) 1,194 $24,686
All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 2,201-2,300) 2,234 $24,686
All Time Worldwide Box Office for R Movies (Rank 5,801-5,900) 5,899 $24,686
All Time Worldwide Box Office for Anchor Bay Entertainment Movies 49 $24,686

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.