Crank 2: High Voltage (2009)

Theatrical Performance
Domestic Box Office $13,684,249Details
International Box Office $21,788,490Details
Worldwide Box Office $35,472,739
Home Market Performance
Est. Domestic DVD Sales $17,947,639 Details
Est. Domestic Blu-ray Sales $2,486,130 Details
Total Est. Domestic Video Sales $20,433,769
Further financial details...

Metrics

Opening Weekend:$6,963,565 (50.9% of total gross)
Legs:1.97 (domestic box office/biggest weekend)
Domestic Share:38.6% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.8 times production budget)
Theater counts:2,223 opening theaters/2,223 max. theaters, 2.4 weeks average run per theater
Infl. Adj. Dom. BO $19,668,832

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: April 17th, 2009 (Wide) by Lionsgate
Video Release: September 8th, 2009 by Lionsgate Home Entertainment
MPAA Rating: R for frenetic strong bloody violence throughout, crude and graphic sexual content, nudity and pervasive language
Running Time: 96 minutes
Franchise: Crank
Comparisons: vs. Wrath of Man
Create your own comparison chart…
Keywords: Action Thriller, Crime, Revenge, Strippers / Stripping, Prostitution, Outtakes During Credits, Split Screen
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lakeshore Entertainment
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 17, 2009 6 $6,963,565   2,223 $3,133   $6,963,565 1
Apr 24, 2009 10 $2,618,379 -62% 2,223 $1,178   $11,735,952 2
May 1, 2009 16 $488,781 -81% 724 $675   $13,293,986 3
May 8, 2009 30 $110,462 -77% 217 $509   $13,630,226 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 17, 2009 6 $2,702,008     2,223 $1,215   $2,702,008 1
Apr 18, 2009 6 $2,457,419 -9%   2,223 $1,105   $5,159,427 2
Apr 19, 2009 6 $1,804,138 -27%   2,223 $812   $6,963,565 3
Apr 20, 2009 6 $601,423 -67%   2,223 $271   $7,564,988 4
Apr 21, 2009 6 $630,497 +5%   2,223 $284   $8,195,485 5
Apr 22, 2009 7 $479,054 -24%   2,223 $215   $8,674,539 6
Apr 23, 2009 7 $443,034 -8%   2,223 $199   $9,117,573 7
Apr 24, 2009 10 $841,995 +90% -69% 2,223 $379   $9,959,568 8
Apr 25, 2009 10 $1,015,503 +21% -59% 2,223 $457   $10,975,071 9
Apr 26, 2009 10 $760,881 -25% -58% 2,223 $342   $11,735,952 10
Apr 27, 2009 9 $265,422 -65% -56% 2,223 $119   $12,001,374 11
Apr 28, 2009 9 $306,571 +16% -51% 2,223 $138   $12,307,945 12
Apr 29, 2009 10 $260,029 -15% -46% 2,223 $117   $12,567,974 13
Apr 30, 2009 10 $237,231 -9% -46% 2,223 $107   $12,805,205 14
May 1, 2009 - $143,587 -39% -83% 724 $198   $12,948,792 15
May 2, 2009 - $189,581 +32% -81% 724 $262   $13,138,373 16
May 3, 2009 14 $155,613 -18% -80% 724 $215   $13,293,986 17

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 17, 2009 6 $9,117,573   2,223 $4,101   $9,117,573 1
Apr 24, 2009 10 $3,687,632 -60% 2,223 $1,659   $12,805,205 2
May 1, 2009 16 $714,559 -81% 724 $987   $13,519,764 3
May 8, 2009 29 $164,485 -77% 217 $758   $13,684,249 4

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 13, 20092305,557 305,557$5,345,078$5,345,0781
Sep 20, 20097118,517-61% 424,074$2,228,748$7,573,8262
Sep 27, 20091657,927-51% 482,001$1,093,471$8,667,2973
Oct 4, 20092059,915+3% 541,916$1,119,290$9,786,5874
Oct 11, 20092946,956-22% 588,872$882,303$10,668,8905
Oct 18, 20093035,167-25% 624,039$661,337$11,330,2276

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 13, 2009160,453 60,453$1,208,455$1,208,4551
Sep 20, 2009320,179-67% 80,632$403,384$1,611,8392
Sep 27, 200998,448-58% 89,080$168,881$1,780,7203

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jason Statham Chev Chelios

Supporting Cast

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mark Neveldine Director
Brian Taylor Director
Mark Neveldine Screenwriter
Brian Taylor Screenwriter
William Paul Clark Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD and Blu-ray Releases for November 23rd, 2010

November 22nd, 2010

This Friday is Black Friday, but there's a lull on the home market with not a whole lot of great releases. (This is the usual pattern for Thanksgiving.) The biggest hit coming out is The Expendables, which should top the chart, while there are a number of smaller releases that are in contention for Pick of the Week. The best of these is Metropolis: The Complete Metropolis, which comes out on Blu-ray this week after being released on DVD last week. More...

DVD Releases for October 27th, 2009

October 27th, 2009

It's coming very close to Halloween, which means there are a lot of horror films on this week's list. However, much of these films are of the smaller variety, like Night of the Creeps. Looking at the best of the releases, there are two that jump out at me, both Blu-ray releases. Tinker Bell and the Lost Treasure on Blu-ray and The Prisoner - The Complete Series on Blu-ray are both DVD Pick of the Week. More...

DVD Rentals - Past Catches Up to Home Market

October 7th, 2009

Ghosts of Girlfriends Past led all new releases topping the rental chart this week with more than twice the number of rentals as X-Men Origins - Wolverine managed. More...

DVD Rentals - Wolverine Cuts Down the Competition

September 29th, 2009

There were not as many new releases to reach the top 30 on this week's rental chart as there were on the sales chart, but the same film topped both. X-Men Origins - Wolverine earned first place with more than 2.5 times as many rentals as State of Play, which was pushed into second place after two weeks on top. More...

DVD Releases for September 29th, 2009

September 28th, 2009

This week there are not that many releases on this week's list, but there a few releases at the very top that are worthy of being the DVD Pick of the Week. Monsters vs. Aliens is certainly in that list, but until the DVD and Blu-ray shows up, I can't confirm if it's a DVD Pick of the Week of merely a must buy. Wizard of Oz - 70th Anniversary Edition on either DVD or Blu-ray Gift-set is DVD Pick of the Week material. More...

DVD Sales - The Office Cranks it Up

September 26th, 2009

It's the week before we get the sales numbers of the first of the summer blockbuster that hit the home market, so it comes as little surprise that the overall sales are weak this week. There were six new releases to reach the top 30 on this week's sales chart, including earning three of the top four spots, but it was a case of quantity above quality. The Office - Season Five was the lone bright spot, as the TV on DVD release captured first place with 407,000 units sold and a very impressive opening week sales of $13.91 million. More...

DVD Rentals - State Solid

September 26th, 2009

State of Play remained on top of the rental chart this week with roughly 20% more rentals than Crank 2 - High Voltage, which was the best new releases on this week's list. More...

DVD Releases for September 8th, 2009

September 8th, 2009

TV on DVD still dominates the list of DVD and Blu-ray releases with few first run releases of note. As for contenders for DVD Pick of the Week, this is the last week before the flood of Summer Blockbusters starts coming out, and while there are a lot that are worth picking up, but very few that rise above the level of a solid purchase. More...

International Details - Blame it On Rio

May 3rd, 2009

OSS 117: Rio Ne Repond Plus slipped a spot to sixth with $4.74 million on 642 screens in 3 markets for a total of $15.15 million. Almost all of this came from France, where it repeated on top with $4.03 million on 602 screens over the weekend for a total of $12.83 million after two. More...

Moviegoers Can't Stay Away

April 28th, 2009

The final weekend of April is usually slow, but that was not the case this year, as nearly every film in the top five beat expectations, sometimes by large margins. That helped the overall box office total climb by 5% from last weekend to $114 million. More importantly, that represents a leap of 25% from the same weekend last year. Year-to-date, 2009 has now made $3.06 billion, which is 17% above last year's pace, and that is a phenomenal number. The real test starts this weekend, as 2009 goes head-to-head with 2008's record-setting run, but if it can run even, it will be seen as a major victory. More...

International Top Five - Fast Furriest of Them All

April 22nd, 2009

Fast and Furious remained in top shot with $34.65 million on 6361 screens in 57 markets for a total of $143.81 million internationally and $280.02 million worldwide. In Italy, the film opened in first place with $5.04 million on 414 screens over the weekend and $5.14 million in total while it managed the same feat in Australia with $5.69 million on 345 screens over the weekend and $5.88 million in total. It also placed first during its debut in China, but no box office numbers were released. The film fell more than 60% in the U.K. adding $2.82 million on 385 screens over the weekend for a total of $14.97 million after two. In Russia it performed even worse down 75% to $2.14 million on 696 screens over the weekend for a total of $12.48 million. More...

Seventeen + $24 Million = Number One

April 21st, 2009

As spring draws to a close, and studios sweep out the potential misfires, the overall box office numbers slip in anticipation of Wolverine. Actually, the overall box office was better than expected at $108 million over the weekend, but that was still 18.8% lower than last weekend. More importantly, thanks to 17 Again's stronger than expected start, it was 15.8% higher than the same weekend last year. Year-to-date, 2009 has earned $2.91 billion, which is 17.2% higher than last year's pace. I'm not sure it will be able to maintain this pace over the summer. In fact, I'm nearly 100% sure it won't. That said, the year has built up a sizable lead, and as long as the summer is merely average, we should go into the fall with higher ticket sales. More...

Movie Website Reviews for the Weekend of April 17th, 2009

April 18th, 2009

A better than average week for movie websites, with no really bad sites, and only a few that are not at least better than average. There was a two-way race for the best of the best, with State of Play's Official Site coming out on top and winning the Weekly Website Award. More...

Will Seventeen Rise to Number One?

April 16th, 2009

Not a lot of competition for the top of the box office chart as nearly all analysts are expecting 17 Again to come out on top. The real question is whether or not the film will top last year's number one film, The Forbidden Kingdom, and whether or not 2009 will continue its domination over 2008. More...

2009 Preview: April

April 1st, 2009

April is a transition month. At the beginning it is strong, but as we near May, the looming competition is just too great and that scares away the big-ticket releases. That said, there are still a few films that could reach the century mark this month, and it does look stronger than last April and that will help 2009 extend its lead in the box office race. More...

New Movie US Release Dates - June 15, 2008

June 15th, 2008

This week's round of new movie release information contains release dates for Transporter 3, Hoodwinked 2, The Green Hornet and more! More...

Cast Updates - April 24, 2008

April 24th, 2008

This week's round of new casting information contains updates for Bottle Shock, Crank 2, The Escapist, and more! More...

New Movie Announcements, Stars and Directors - April 22, 2008

April 22nd, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$6,963,565 (50.9% of total gross)
Legs:1.97 (domestic box office/biggest weekend)
Domestic Share:38.6% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 1.8 times production budget)
Theater counts:2,223 opening theaters/2,223 max. theaters, 2.4 weeks average run per theater
Infl. Adj. Dom. BO $19,668,832

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix

Movie Details

Domestic Releases: April 17th, 2009 (Wide) by Lionsgate
Video Release: September 8th, 2009 by Lionsgate Home Entertainment
MPAA Rating: R for frenetic strong bloody violence throughout, crude and graphic sexual content, nudity and pervasive language
Running Time: 96 minutes
Franchise: Crank
Comparisons: vs. Wrath of Man
Create your own comparison chart…
Keywords: Action Thriller, Crime, Revenge, Strippers / Stripping, Prostitution, Outtakes During Credits, Split Screen
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lakeshore Entertainment
Production Countries: United States
Languages: English

Leading Cast

Jason Statham Chev Chelios

Supporting Cast

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mark Neveldine Director
Brian Taylor Director
Mark Neveldine Screenwriter
Brian Taylor Screenwriter
William Paul Clark Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD and Blu-ray Releases for November 23rd, 2010

November 22nd, 2010

This Friday is Black Friday, but there's a lull on the home market with not a whole lot of great releases. (This is the usual pattern for Thanksgiving.) The biggest hit coming out is The Expendables, which should top the chart, while there are a number of smaller releases that are in contention for Pick of the Week. The best of these is Metropolis: The Complete Metropolis, which comes out on Blu-ray this week after being released on DVD last week. More...

DVD Releases for October 27th, 2009

October 27th, 2009

It's coming very close to Halloween, which means there are a lot of horror films on this week's list. However, much of these films are of the smaller variety, like Night of the Creeps. Looking at the best of the releases, there are two that jump out at me, both Blu-ray releases. Tinker Bell and the Lost Treasure on Blu-ray and The Prisoner - The Complete Series on Blu-ray are both DVD Pick of the Week. More...

DVD Rentals - Past Catches Up to Home Market

October 7th, 2009

Ghosts of Girlfriends Past led all new releases topping the rental chart this week with more than twice the number of rentals as X-Men Origins - Wolverine managed. More...

DVD Rentals - Wolverine Cuts Down the Competition

September 29th, 2009

There were not as many new releases to reach the top 30 on this week's rental chart as there were on the sales chart, but the same film topped both. X-Men Origins - Wolverine earned first place with more than 2.5 times as many rentals as State of Play, which was pushed into second place after two weeks on top. More...

DVD Releases for September 29th, 2009

September 28th, 2009

This week there are not that many releases on this week's list, but there a few releases at the very top that are worthy of being the DVD Pick of the Week. Monsters vs. Aliens is certainly in that list, but until the DVD and Blu-ray shows up, I can't confirm if it's a DVD Pick of the Week of merely a must buy. Wizard of Oz - 70th Anniversary Edition on either DVD or Blu-ray Gift-set is DVD Pick of the Week material. More...

DVD Sales - The Office Cranks it Up

September 26th, 2009

It's the week before we get the sales numbers of the first of the summer blockbuster that hit the home market, so it comes as little surprise that the overall sales are weak this week. There were six new releases to reach the top 30 on this week's sales chart, including earning three of the top four spots, but it was a case of quantity above quality. The Office - Season Five was the lone bright spot, as the TV on DVD release captured first place with 407,000 units sold and a very impressive opening week sales of $13.91 million. More...

DVD Rentals - State Solid

September 26th, 2009

State of Play remained on top of the rental chart this week with roughly 20% more rentals than Crank 2 - High Voltage, which was the best new releases on this week's list. More...

DVD Releases for September 8th, 2009

September 8th, 2009

TV on DVD still dominates the list of DVD and Blu-ray releases with few first run releases of note. As for contenders for DVD Pick of the Week, this is the last week before the flood of Summer Blockbusters starts coming out, and while there are a lot that are worth picking up, but very few that rise above the level of a solid purchase. More...

International Details - Blame it On Rio

May 3rd, 2009

OSS 117: Rio Ne Repond Plus slipped a spot to sixth with $4.74 million on 642 screens in 3 markets for a total of $15.15 million. Almost all of this came from France, where it repeated on top with $4.03 million on 602 screens over the weekend for a total of $12.83 million after two. More...

Moviegoers Can't Stay Away

April 28th, 2009

The final weekend of April is usually slow, but that was not the case this year, as nearly every film in the top five beat expectations, sometimes by large margins. That helped the overall box office total climb by 5% from last weekend to $114 million. More importantly, that represents a leap of 25% from the same weekend last year. Year-to-date, 2009 has now made $3.06 billion, which is 17% above last year's pace, and that is a phenomenal number. The real test starts this weekend, as 2009 goes head-to-head with 2008's record-setting run, but if it can run even, it will be seen as a major victory. More...

International Top Five - Fast Furriest of Them All

April 22nd, 2009

Fast and Furious remained in top shot with $34.65 million on 6361 screens in 57 markets for a total of $143.81 million internationally and $280.02 million worldwide. In Italy, the film opened in first place with $5.04 million on 414 screens over the weekend and $5.14 million in total while it managed the same feat in Australia with $5.69 million on 345 screens over the weekend and $5.88 million in total. It also placed first during its debut in China, but no box office numbers were released. The film fell more than 60% in the U.K. adding $2.82 million on 385 screens over the weekend for a total of $14.97 million after two. In Russia it performed even worse down 75% to $2.14 million on 696 screens over the weekend for a total of $12.48 million. More...

Seventeen + $24 Million = Number One

April 21st, 2009

As spring draws to a close, and studios sweep out the potential misfires, the overall box office numbers slip in anticipation of Wolverine. Actually, the overall box office was better than expected at $108 million over the weekend, but that was still 18.8% lower than last weekend. More importantly, thanks to 17 Again's stronger than expected start, it was 15.8% higher than the same weekend last year. Year-to-date, 2009 has earned $2.91 billion, which is 17.2% higher than last year's pace. I'm not sure it will be able to maintain this pace over the summer. In fact, I'm nearly 100% sure it won't. That said, the year has built up a sizable lead, and as long as the summer is merely average, we should go into the fall with higher ticket sales. More...

Movie Website Reviews for the Weekend of April 17th, 2009

April 18th, 2009

A better than average week for movie websites, with no really bad sites, and only a few that are not at least better than average. There was a two-way race for the best of the best, with State of Play's Official Site coming out on top and winning the Weekly Website Award. More...

Will Seventeen Rise to Number One?

April 16th, 2009

Not a lot of competition for the top of the box office chart as nearly all analysts are expecting 17 Again to come out on top. The real question is whether or not the film will top last year's number one film, The Forbidden Kingdom, and whether or not 2009 will continue its domination over 2008. More...

2009 Preview: April

April 1st, 2009

April is a transition month. At the beginning it is strong, but as we near May, the looming competition is just too great and that scares away the big-ticket releases. That said, there are still a few films that could reach the century mark this month, and it does look stronger than last April and that will help 2009 extend its lead in the box office race. More...

New Movie US Release Dates - June 15, 2008

June 15th, 2008

This week's round of new movie release information contains release dates for Transporter 3, Hoodwinked 2, The Green Hornet and more! More...

Cast Updates - April 24, 2008

April 24th, 2008

This week's round of new casting information contains updates for Bottle Shock, Crank 2, The Escapist, and more! More...

New Movie Announcements, Stars and Directors - April 22, 2008

April 22nd, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 17, 2009 6 $6,963,565   2,223 $3,133   $6,963,565 1
Apr 24, 2009 10 $2,618,379 -62% 2,223 $1,178   $11,735,952 2
May 1, 2009 16 $488,781 -81% 724 $675   $13,293,986 3
May 8, 2009 30 $110,462 -77% 217 $509   $13,630,226 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 17, 2009 6 $2,702,008     2,223 $1,215   $2,702,008 1
Apr 18, 2009 6 $2,457,419 -9%   2,223 $1,105   $5,159,427 2
Apr 19, 2009 6 $1,804,138 -27%   2,223 $812   $6,963,565 3
Apr 20, 2009 6 $601,423 -67%   2,223 $271   $7,564,988 4
Apr 21, 2009 6 $630,497 +5%   2,223 $284   $8,195,485 5
Apr 22, 2009 7 $479,054 -24%   2,223 $215   $8,674,539 6
Apr 23, 2009 7 $443,034 -8%   2,223 $199   $9,117,573 7
Apr 24, 2009 10 $841,995 +90% -69% 2,223 $379   $9,959,568 8
Apr 25, 2009 10 $1,015,503 +21% -59% 2,223 $457   $10,975,071 9
Apr 26, 2009 10 $760,881 -25% -58% 2,223 $342   $11,735,952 10
Apr 27, 2009 9 $265,422 -65% -56% 2,223 $119   $12,001,374 11
Apr 28, 2009 9 $306,571 +16% -51% 2,223 $138   $12,307,945 12
Apr 29, 2009 10 $260,029 -15% -46% 2,223 $117   $12,567,974 13
Apr 30, 2009 10 $237,231 -9% -46% 2,223 $107   $12,805,205 14
May 1, 2009 - $143,587 -39% -83% 724 $198   $12,948,792 15
May 2, 2009 - $189,581 +32% -81% 724 $262   $13,138,373 16
May 3, 2009 14 $155,613 -18% -80% 724 $215   $13,293,986 17

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 17, 2009 6 $9,117,573   2,223 $4,101   $9,117,573 1
Apr 24, 2009 10 $3,687,632 -60% 2,223 $1,659   $12,805,205 2
May 1, 2009 16 $714,559 -81% 724 $987   $13,519,764 3
May 8, 2009 29 $164,485 -77% 217 $758   $13,684,249 4

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 13, 20092305,557 305,557$5,345,078$5,345,0781
Sep 20, 20097118,517-61% 424,074$2,228,748$7,573,8262
Sep 27, 20091657,927-51% 482,001$1,093,471$8,667,2973
Oct 4, 20092059,915+3% 541,916$1,119,290$9,786,5874
Oct 11, 20092946,956-22% 588,872$882,303$10,668,8905
Oct 18, 20093035,167-25% 624,039$661,337$11,330,2276

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 13, 2009160,453 60,453$1,208,455$1,208,4551
Sep 20, 2009320,179-67% 80,632$403,384$1,611,8392
Sep 27, 200998,448-58% 89,080$168,881$1,780,7203

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.