Branded (2012)

Branded poster
Theatrical Performance
Domestic Box Office $353,513Details
International Box Office $1,969,117Details
Worldwide Box Office $2,322,630
Further financial details...

Synopsis

BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.

Metrics

Opening Weekend:$240,589 (68.1% of total gross)
Legs:1.47 (domestic box office/biggest weekend)
Domestic Share:15.2% (domestic box office/worldwide)
Theater counts:307 opening theaters/307 max. theaters, 1.3 weeks average run per theater
Infl. Adj. Dom. BO $478,751

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 10,601-10,700) 10,653 $353,513
All Time International Box Office (Rank 9,001-9,100) 9,027 $1,969,117
All Time Worldwide Box Office (Rank 12,601-12,700) 12,661 $2,322,630
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,801-2,900) 2,894 $353,513
All Time Domestic Box Office for R Movies (Rank 3,801-3,900) 3,886 $353,513
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,096 $1,969,117
All Time Worldwide Box Office for R Movies (Rank 3,301-3,400) 3,400 $2,322,630

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Vudu:Vudu

Movie Details

Domestic Releases: September 7th, 2012 (Limited) by Roadside Attractions, released as Branded
Video Release: January 15th, 2013 by Lionsgate Home Entertainment
MPAA Rating: R for language and some sexual content.
(Rating bulletin 2199, 11/23/2011)
Running Time: 106 minutes
Comparisons: vs. Idiocracy
Create your own comparison chart…
Keywords: Corporate Malfeasance, Dystopia, Conspiracy Theory, Advertising and Marketing, Visual Effects, Reality TV, Food
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Barbossa, Mirumir, TNT - Broadcasting Netword
Production Countries: Russian Federation, United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 10,601-10,700) 10,653 $353,513
All Time Domestic Inflation Adjusted Box Office (Rank 10,101-10,200) 10,192 $478,751
All Time Domestic Non-Sequel Box Office (Rank 9,701-9,800) 9,714 $353,513
Top 2012 Movies at the Domestic Box Office (Rank 201-300) 251 $353,513
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,801-2,900) 2,894 $353,513
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 3,001-3,100) 3,018 $478,751
Top 2012 Limited Release Movies at the Domestic Box Office 98 $353,513
All Time Domestic Box Office for Original Screenplay Movies (Rank 5,501-5,600) 5,508 $353,513
All Time Domestic Box Office for Live Action Movies (Rank 9,501-9,600) 9,534 $353,513
All Time Domestic Box Office for Science Fiction Movies (Rank 601-700) 696 $353,513
All Time Domestic Box Office for Thriller/Suspense Movies (Rank 901-1,000) 906 $353,513
All Time Domestic Box Office for R Movies (Rank 3,801-3,900) 3,886 $353,513
All Time Domestic Box Office for Roadside Attractions Movies (Rank 101-200) 114 $353,513

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 7, 2012 30 $240,589   307 $784   $240,589 1
Sep 14, 2012 65 $18,423 -92% 80 $230   $343,069 2
Sep 21, 2012 103 $358 -98% 2 $179   $353,227 3
Sep 28, 2012 108 $24 -93% 1 $24   $353,468 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 7, 2012 - $93,000     307 $303   $93,000 1
Sep 8, 2012 - $88,610 -5%   307 $289   $181,610 2
Sep 9, 2012 - $58,979 -33%   307 $192   $240,589 3
Sep 10, 2012 - $23,434 -60%   307 $76   $264,023 4
Sep 11, 2012 - $22,163 -5%   307 $72   $286,186 5
Sep 12, 2012 - $19,843 -10%   307 $65   $306,029 6
Sep 13, 2012 - $18,617 -6%   307 $61   $324,646 7
Sep 14, 2012 - $5,912 -68% -94% 80 $74   $330,558 8
Sep 15, 2012 - $7,095 +20% -92% 80 $89   $337,653 9
Sep 16, 2012 - $5,416 -24% -91% 80 $68   $343,069 10
Sep 17, 2012 - $2,798 -48% -88% 80 $35   $345,867 11
Sep 18, 2012 - $2,758 -1% -88% 80 $34   $348,625 12
Sep 19, 2012 - $2,049 -26% -90% 80 $26   $350,674 13
Sep 20, 2012 - $2,195 +7% -88% 80 $27   $352,869 14
Sep 21, 2012 - $123 -94% -98% 2 $62   $352,992 15
Sep 22, 2012 - $129 +5% -98% 2 $65   $353,121 16
Sep 23, 2012 - $106 -18% -98% 2 $53   $353,227 17
Sep 24, 2012 - $94 -11% -97% 2 $47   $353,321 18
Sep 25, 2012 - $75 -20% -97% 2 $38   $353,396 19
Sep 26, 2012 - $17 -77% -99% 2 $9   $353,413 20
Sep 27, 2012 - $31 +82% -99% 2 $16   $353,444 21
Sep 28, 2012 - $14 -55% -89% 1 $14   $353,458 22
Sep 29, 2012 - $10 -29% -92% 1 $10   $353,468 23
Oct 2, 2012 - $5   -93% 1 $5   $353,473 26
Oct 3, 2012 - $40 +700% +135% 1 $40   $353,513 27

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 7, 2012 31 $324,646   307 $1,057   $324,646 1
Sep 14, 2012 65 $28,223 -91% 80 $353   $352,869 2
Sep 21, 2012 106 $575 -98% 2 $288   $353,444 3
Sep 28, 2012 116 $69 -88% 1 $69   $353,513 4

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 9,001-9,100) 9,027 $1,969,117
All Time International Non-Sequel Box Office (Rank 8,001-8,100) 8,046 $1,969,117
All Time International Box Office for Original Screenplay Movies (Rank 4,901-5,000) 4,927 $1,969,117
All Time International Box Office for Live Action Movies (Rank 7,501-7,600) 7,510 $1,969,117
All Time International Box Office for Science Fiction Movies (Rank 501-600) 521 $1,969,117
All Time International Box Office for Thriller/Suspense Movies (Rank 701-800) 780 $1,969,117
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,096 $1,969,117
All Time International Box Office for Roadside Attractions Movies 49 $1,969,117

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 12,601-12,700) 12,661 $2,322,630
All Time Worldwide Non-Sequel Box Office (Rank 11,401-11,500) 11,450 $2,322,630
All Time Worldwide Box Office for Original Screenplay Movies (Rank 6,801-6,900) 6,880 $2,322,630
All Time Worldwide Box Office for Live Action Movies (Rank 10,801-10,900) 10,859 $2,322,630
All Time Worldwide Box Office for Science Fiction Movies (Rank 701-800) 728 $2,322,630
All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 1,001-1,100) 1,062 $2,322,630
All Time Worldwide Box Office for R Movies (Rank 3,301-3,400) 3,400 $2,322,630
All Time Worldwide Box Office for Roadside Attractions Movies 73 $2,322,630

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Ed Stoppard Misha Galkin
Leelee Sobieski Abby Gibbons

Supporting Cast

Jeffrey Tambor Bob Gibbons
Ingeborga Dapkunaite Ingeborga Dapkunaite

Uncategorized

Max von Sydow

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jamie Bradshaw Director
Alexander Doulerain Director
Jamie Bradshaw Screenwriter
Alexander Doulerain Screenwriter
Jamie Bradshaw Producer
Alexander Doulerain Producer
Roman Petrenko Executive Producer
Alexander Lubimov Executive Producer
Boris Yukhananov Executive Producer

DVD and Blu-ray Releases for January 15th, 2013

January 15th, 2013

It is a rather shallow week on the home market. Taken 2 should come away with an easy win, but after that, there's almost nothing that will reach the top 30 for the week. Also, Taken 2 is not Pick of the Week material. I don't know if there is anything that is truly Pick of the Week material. Wake in Fright comes the closest, but the DVD or Blu-ray is still late, I hate giving this title when I'm still waiting for the screener. More...

Per Theater Chart: Utopia for Detropia

September 12th, 2012

There were three new releases that topped $10,000 on the per theater chart. Detropia led the way with $17,414 in one theater. It should expand, but as a documentary, it will likely not expand wide. Hello I Must Be Going earned an average of $11,952 in two theaters, while Keep the Lights On was right behind with an average of $11,115 in five theaters. More...

Limited Releases: Girls' Night Out

September 7th, 2012

There are ten films on this week's list, including a couple that are earning quite a bit of buzz for limited releases: The Inbetweeners Movie and Bachelorette. Unfortunately, neither of those films is earning great reviews. There are some films earning overwhelmingly positive reviews, including the documentary Girl Model and Keep the Lights On. Let's hope some films manage to find an audience in limited release, but it could be tough. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.

Metrics

Opening Weekend:$240,589 (68.1% of total gross)
Legs:1.47 (domestic box office/biggest weekend)
Domestic Share:15.2% (domestic box office/worldwide)
Theater counts:307 opening theaters/307 max. theaters, 1.3 weeks average run per theater
Infl. Adj. Dom. BO $478,751

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 10,601-10,700) 10,653 $353,513
All Time International Box Office (Rank 9,001-9,100) 9,027 $1,969,117
All Time Worldwide Box Office (Rank 12,601-12,700) 12,661 $2,322,630
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,801-2,900) 2,894 $353,513
All Time Domestic Box Office for R Movies (Rank 3,801-3,900) 3,886 $353,513
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,096 $1,969,117
All Time Worldwide Box Office for R Movies (Rank 3,301-3,400) 3,400 $2,322,630

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Vudu:Vudu

Movie Details

Domestic Releases: September 7th, 2012 (Limited) by Roadside Attractions, released as Branded
Video Release: January 15th, 2013 by Lionsgate Home Entertainment
MPAA Rating: R for language and some sexual content.
(Rating bulletin 2199, 11/23/2011)
Running Time: 106 minutes
Comparisons: vs. Idiocracy
Create your own comparison chart…
Keywords: Corporate Malfeasance, Dystopia, Conspiracy Theory, Advertising and Marketing, Visual Effects, Reality TV, Food
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Barbossa, Mirumir, TNT - Broadcasting Netword
Production Countries: Russian Federation, United States
Languages: English

Leading Cast

Ed Stoppard Misha Galkin
Leelee Sobieski Abby Gibbons

Supporting Cast

Jeffrey Tambor Bob Gibbons
Ingeborga Dapkunaite Ingeborga Dapkunaite

Uncategorized

Max von Sydow

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jamie Bradshaw Director
Alexander Doulerain Director
Jamie Bradshaw Screenwriter
Alexander Doulerain Screenwriter
Jamie Bradshaw Producer
Alexander Doulerain Producer
Roman Petrenko Executive Producer
Alexander Lubimov Executive Producer
Boris Yukhananov Executive Producer

DVD and Blu-ray Releases for January 15th, 2013

January 15th, 2013

It is a rather shallow week on the home market. Taken 2 should come away with an easy win, but after that, there's almost nothing that will reach the top 30 for the week. Also, Taken 2 is not Pick of the Week material. I don't know if there is anything that is truly Pick of the Week material. Wake in Fright comes the closest, but the DVD or Blu-ray is still late, I hate giving this title when I'm still waiting for the screener. More...

Per Theater Chart: Utopia for Detropia

September 12th, 2012

There were three new releases that topped $10,000 on the per theater chart. Detropia led the way with $17,414 in one theater. It should expand, but as a documentary, it will likely not expand wide. Hello I Must Be Going earned an average of $11,952 in two theaters, while Keep the Lights On was right behind with an average of $11,115 in five theaters. More...

Limited Releases: Girls' Night Out

September 7th, 2012

There are ten films on this week's list, including a couple that are earning quite a bit of buzz for limited releases: The Inbetweeners Movie and Bachelorette. Unfortunately, neither of those films is earning great reviews. There are some films earning overwhelmingly positive reviews, including the documentary Girl Model and Keep the Lights On. Let's hope some films manage to find an audience in limited release, but it could be tough. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 10,601-10,700) 10,653 $353,513
All Time Domestic Inflation Adjusted Box Office (Rank 10,101-10,200) 10,192 $478,751
All Time Domestic Non-Sequel Box Office (Rank 9,701-9,800) 9,714 $353,513
Top 2012 Movies at the Domestic Box Office (Rank 201-300) 251 $353,513
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,801-2,900) 2,894 $353,513
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 3,001-3,100) 3,018 $478,751
Top 2012 Limited Release Movies at the Domestic Box Office 98 $353,513
All Time Domestic Box Office for Original Screenplay Movies (Rank 5,501-5,600) 5,508 $353,513
All Time Domestic Box Office for Live Action Movies (Rank 9,501-9,600) 9,534 $353,513
All Time Domestic Box Office for Science Fiction Movies (Rank 601-700) 696 $353,513
All Time Domestic Box Office for Thriller/Suspense Movies (Rank 901-1,000) 906 $353,513
All Time Domestic Box Office for R Movies (Rank 3,801-3,900) 3,886 $353,513
All Time Domestic Box Office for Roadside Attractions Movies (Rank 101-200) 114 $353,513

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 7, 2012 30 $240,589   307 $784   $240,589 1
Sep 14, 2012 65 $18,423 -92% 80 $230   $343,069 2
Sep 21, 2012 103 $358 -98% 2 $179   $353,227 3
Sep 28, 2012 108 $24 -93% 1 $24   $353,468 4

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 7, 2012 - $93,000     307 $303   $93,000 1
Sep 8, 2012 - $88,610 -5%   307 $289   $181,610 2
Sep 9, 2012 - $58,979 -33%   307 $192   $240,589 3
Sep 10, 2012 - $23,434 -60%   307 $76   $264,023 4
Sep 11, 2012 - $22,163 -5%   307 $72   $286,186 5
Sep 12, 2012 - $19,843 -10%   307 $65   $306,029 6
Sep 13, 2012 - $18,617 -6%   307 $61   $324,646 7
Sep 14, 2012 - $5,912 -68% -94% 80 $74   $330,558 8
Sep 15, 2012 - $7,095 +20% -92% 80 $89   $337,653 9
Sep 16, 2012 - $5,416 -24% -91% 80 $68   $343,069 10
Sep 17, 2012 - $2,798 -48% -88% 80 $35   $345,867 11
Sep 18, 2012 - $2,758 -1% -88% 80 $34   $348,625 12
Sep 19, 2012 - $2,049 -26% -90% 80 $26   $350,674 13
Sep 20, 2012 - $2,195 +7% -88% 80 $27   $352,869 14
Sep 21, 2012 - $123 -94% -98% 2 $62   $352,992 15
Sep 22, 2012 - $129 +5% -98% 2 $65   $353,121 16
Sep 23, 2012 - $106 -18% -98% 2 $53   $353,227 17
Sep 24, 2012 - $94 -11% -97% 2 $47   $353,321 18
Sep 25, 2012 - $75 -20% -97% 2 $38   $353,396 19
Sep 26, 2012 - $17 -77% -99% 2 $9   $353,413 20
Sep 27, 2012 - $31 +82% -99% 2 $16   $353,444 21
Sep 28, 2012 - $14 -55% -89% 1 $14   $353,458 22
Sep 29, 2012 - $10 -29% -92% 1 $10   $353,468 23
Oct 2, 2012 - $5   -93% 1 $5   $353,473 26
Oct 3, 2012 - $40 +700% +135% 1 $40   $353,513 27

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 7, 2012 31 $324,646   307 $1,057   $324,646 1
Sep 14, 2012 65 $28,223 -91% 80 $353   $352,869 2
Sep 21, 2012 106 $575 -98% 2 $288   $353,444 3
Sep 28, 2012 116 $69 -88% 1 $69   $353,513 4

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 9,001-9,100) 9,027 $1,969,117
All Time International Non-Sequel Box Office (Rank 8,001-8,100) 8,046 $1,969,117
All Time International Box Office for Original Screenplay Movies (Rank 4,901-5,000) 4,927 $1,969,117
All Time International Box Office for Live Action Movies (Rank 7,501-7,600) 7,510 $1,969,117
All Time International Box Office for Science Fiction Movies (Rank 501-600) 521 $1,969,117
All Time International Box Office for Thriller/Suspense Movies (Rank 701-800) 780 $1,969,117
All Time International Box Office for R Movies (Rank 2,001-2,100) 2,096 $1,969,117
All Time International Box Office for Roadside Attractions Movies 49 $1,969,117

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 12,601-12,700) 12,661 $2,322,630
All Time Worldwide Non-Sequel Box Office (Rank 11,401-11,500) 11,450 $2,322,630
All Time Worldwide Box Office for Original Screenplay Movies (Rank 6,801-6,900) 6,880 $2,322,630
All Time Worldwide Box Office for Live Action Movies (Rank 10,801-10,900) 10,859 $2,322,630
All Time Worldwide Box Office for Science Fiction Movies (Rank 701-800) 728 $2,322,630
All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 1,001-1,100) 1,062 $2,322,630
All Time Worldwide Box Office for R Movies (Rank 3,301-3,400) 3,400 $2,322,630
All Time Worldwide Box Office for Roadside Attractions Movies 73 $2,322,630

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.