See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending November 14, 2010

  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Toy Story 3 203,509 -78% 1,149,772  $5,111,950  $29,003,105 2
2 new Grown Ups 146,995   146,995  $3,432,323  $3,432,323 1
3 new Scott Pilgrim vs. The World 117,588   117,588  $3,081,968  $3,081,968 1
4 (4) Beauty and the Beast 79,226 +43% 1,774,207  $1,905,307  $44,768,290 423
5 (2) The Sound of Music 57,166 -47% 165,986  $1,199,908  $3,494,927 936
6 (3) The Pacific 39,786 -50% 118,988  $2,267,405  $6,781,139 2
7 (7) How to Train Your Dragon 34,373 +4% 692,976  $1,022,002  $17,882,129 5
8 (9) Kick-Ass 21,918 +19% 455,677  $284,714  $10,075,508 15
9 (8) Iron Man 2 21,185 +2% 1,668,915  $520,949  $39,298,192 7
10 new Superman/Shazam!: The Return of Black Adam 20,799   20,799  $436,563  $436,563 1
11 (12) Predators 18,051 +15% 288,734  $387,921  $6,176,855 4
12 (6) Cars Toons: Mater's Tall Tales 17,176 -53% 53,891  $360,528  $1,131,176 2
13 new Ramona and Beezus 15,182   15,182  $382,125  $382,125 1
14 (5) Toy Story Trilogy 13,717 -69% 58,002  $1,069,750  $4,523,546 2
15 (11) Sex and the City 2 11,641 -28% 112,168  $239,333  $2,803,024 3
16 (21) Robin Hood 11,478 +71% 443,831  $229,443  $10,861,193 8
17 (10) Back to the Future - The Complete Trilogy 11,315 -39% 89,543  $536,336  $4,343,826 413
18 new Charlie St. Cloud 11,132   11,132  $152,953  $152,953 1
- (-) The Exorcist 10,161 +44% 65,698  $253,932  $1,641,834 957
- (-) Moulin Rouge! 9,886 +206% 33,572  $143,246  $486,452 409

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.