See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending June 27, 2010

  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) The Book of Eli 86,360 -71% 388,062  $2,158,136  $9,697,669 2
2 new Green Zone 76,904   76,904  $2,015,643  $2,015,643 1
3 (17) Toy Story 53,897 +230% 515,054  $1,097,389  $13,112,951 713
4 (19) Toy Story 2 53,137 +241% 461,182  $1,082,361  $11,745,117 484
5 (3) Avatar 50,547 -49% 4,651,172  $1,320,760  $147,862,518 10
6 (2) Alice in Wonderland 42,403 -59% 785,343  $1,304,066  $21,199,411 4
7 new Entourage: The Complete Sixth Season 25,856   25,856  $646,146  $646,146 1
8 new She's Out of My League 25,735   25,735  $682,242  $682,242 1
9 (4) Shutter Island 25,200 -68% 233,865  $502,989  $5,172,235 3
10 new Remember Me 16,875   16,875  $442,625  $442,625 1
11 (9) Life 15,286 -41% 98,399  $748,847  $4,953,498 4
12 (6) From Paris with Love 12,919 -69% 129,370  $361,616  $2,874,124 3
13 (15) The Wolfman 12,384 -32% 157,687  $330,282  $4,205,517 4
14 (11) Legion 11,365 -52% 238,081  $226,845  $5,363,856 7
15 (8) Sherlock Holmes 9,793 -64% 812,508  $208,694  $19,234,378 13
16 (26) The Dark Knight 9,387 +548% 773,228  $123,932  $11,662,153 81
17 (-) Hancock 8,170 +27% 27,602  $81,615  $279,987 83
18 (7) Law Abiding Citizen 8,109 -72% 550,758  $90,255  $9,424,809 19
19 (-) Forrest Gump 7,833 +6,595% 98,360  $137,310  $1,706,939 792
20 (5) 2012 6,978 -86% 935,365  $133,860  $21,012,932 17

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.