See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending April 18, 2010

  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (2) Sherlock Holmes 74,967 -21% 602,771  $1,873,425  $14,202,779 3
2 (4) Toy Story 29,814 -6% 322,621  $689,659  $8,534,090 703
3 (6) Alvin and the Chipmunks: The Squeakquel 27,648 n/c 241,938  $561,527  $5,488,050 3
4 (3) The Blind Side 27,445 -23% 376,675  $630,970  $8,791,748 4
5 (13) The Hurt Locker 27,101 +130% 482,346  $556,375  $11,352,898 14
6 (1) Lord of the Rings - The Motion Picture Trilogy 25,939 -79% 148,521  $1,244,793  $7,127,503 279
7 (7) Toy Story 2 25,646 -5% 287,225  $592,777  $7,605,534 474
8 (-) Apollo 13 24,537   24,537  $380,073  $380,073 752
9 (8) The Twilight Saga: New Moon 18,757 -15% 582,400  $374,947  $12,077,281 5
10 (10) 2012 18,105 +30% 798,518  $401,294  $18,320,637 7
11 (9) The Princess and the Frog 17,655 +15% 282,576  $476,501  $7,751,197 5
12 (-) Zombieland 15,173 +320% 501,798  $316,364  $11,978,026 11
13 (15) Boondock Saints II: All Saints Day 14,409 +49% 239,488  $187,168  $4,270,689 6
14 (14) Ninja Assassin 12,497 +17% 166,103  $312,300  $4,221,069 5
15 new Pirate Radio 12,130   12,130  $193,953  $193,953 1
16 (12) Pandorum 11,402 -9% 119,665  $113,911  $1,674,079 13
17 (25) Fantastic Mr. Fox 11,350 +104% 49,647  $119,062  $520,803 4
18 (5) Bad Lieutenant: Port of Call New Orleans 11,080 -61% 39,531  $199,331  $666,217 2
19 (-) Iron Man 11,035 +33% 164,673  $187,487  $3,099,164 81
- (-) The Lord of the Rings (1978 Animated Film) 10,837 -20% 24,456  $227,466  $513,326 449

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.