The Numbers Weekend Preview News Articles
Weekend predictions: IF faltering as we head into another disappointing weekend
May 17, 2024
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After a good opening for Kingdom of the Planet of the Apes last weekend, it looked as though Summer season momentum was building. Soft preview numbers for IF are cause for concern though. As a family film, it should play strongly through the weekend, but it’ll need to perform very strongly to hit the $40 million or $50 million that we’d hoped for. Meanwhile, The Strangers: Part 1 is looking solid, and Back to Black is, as expected, falling short of its potential.
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Weekend predictions: Planet of the Apes targeting $50 million this weekend
May 10, 2024
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After a relatively soft start for The Fall Guy last weekend, Kingdom of the Planet of the Apes looks like it will have a much more successful start, having already picked up $6.6 million from previews, compared to Fall Guy’s $3.15 million last Thursday. Our model thinks $50 million is the target for the apes on their opening weekend.
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Weekend predictions: The Fall Guy could miss $30 million this weekend
May 3, 2024
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The first weekend in May traditionally marks the beginning of Summer Season at the box office, and The Fall Guy seems like a perfect Summer movie: action, comedy, big-name stars, and a touch of nostalgia. This looked for a while like it could break out to become a major hit for Universal, and the studio has marketed it heavily. Audience buzz never really took off beyond a respectable level, and its Thursday previews suggest it might not make $30 million this weekend.
With Tarot not expected to bring in a huge amount of business, this is looking like a modest start to Summer, although there is one other film that could help turn things around.
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