Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for September 25th, 2018

September 25th, 2018

This week, Solo: A Star Wars Story hits the home market and while the film missed expectations at the box office, it is still a big enough hit to scare away most of the competition. There are a number of releases on this week’s list that are worth picking up, like Pin Cushion, Welcome to the Dollhouse, as well as Solo itself. As for contenders for Pick of the Week, it is Fraggle Rock: The Complete Series on Blu-ray and nothing else. More...

Theater Averages: Sorry isn’t a Bother

July 12th, 2018

Sorry to Bother You dominated the theater average chart this week with an average of $45,454 in 16 theaters. As I previously mentioned, this is the sixth-best opening average for a limited release this year. Ant-Man and the Wasp earned top spot on the weekend chart and second place here with an average of $18,025. Three Identical Strangers remained in the $10,000 club with an average of $13,427 in 51 theaters and should have no trouble expanding further. Ryuichi Sakamoto: Coda earned $12,827 in its lone theater, which is excellent for a documentary. Leave No Trace remained in the $10,000 club with an average of $10,892 in 37 theaters. It will continue to expand. More...

Theater Averages: Kingdom Crowned Leader of Theater Average Chart

June 27th, 2018

Jurassic World: Fallen Kingdom led the way on the theater average chart with an average of $33,078, putting it ahead of Incredibles 2’s sophomore stint score of $18,219. The King was the best of the new limited releases, with an average of $14,525 in two theaters. Finally, 2001: A Space Odyssey returned to the $10,000 club with an average of $12,989. The 4K Ultra HD Combo Pack is coming out in October. More...

Theater Averages: Incredibles Tops Another Chart

June 20th, 2018

The overall number one film, Incredibles 2, earned top spot on the theater average chart with an impressive average of $41,426. Only two other wide releases have started with bigger averages: Infinity War and Black Panther. The only new limited release in the $10,000 club was Eating Animals, which earned an average of $17,262. Finally, Won’t You Be My Neighbor earned an average of $10,445 in nearly 100 theaters, earning over $1 million in the process. This bodes well for its future. More...

Weekend Estimates: $180 million Opening is Beyond Incredible

June 17th, 2018

Incredibles 2 was widely expected to dominate the box office over the weekend, but after the two previous potential monster hits missed high expectations, I thought it was wise to be a little more pessimistic. I was wrong. Incredibles 2 opened with an estimated $180 million. This is not only the best opening for a Pixar film, and an animated film in general, it is the 8th biggest opening weekend of all time. (It could slip a little in tomorrow’s final numbers, putting it in 9th place behind Captain America: Civil War.) The film is already the 50th biggest animated hit of all time and unless its legs are shorter than expected, it will quickly race to the top of that chart. Speaking of legs, Incredibles 2 has the best reviews in the top ten and earned a stunning A plus from CinemaScore. To be frank, perhaps stunning isn’t the right word. Perhaps “expected” is a better term, as Pixar has earned 7 A plus ratings out of its 20 films and has never once slipped below an A minus. Internationally, the film opened in second place with $51.5 million in 25 markets and earned a Pixar-best opening in Mexico ($12.3 million) and Argentina ($3.0 million). In fact, it was outstanding in all of Latin America. It is also the fasting opening Pixar film in Australia with $7.7 million, while it managed the studio’s second biggest opening in Russia with $5.4 million. Granted, the film is not doing as well internationally as it is domestically; however, it is still on pace for $1 billion worldwide, so there’s no way the studio isn’t celebrating this opening. More...

Friday Estimates: Incredibles Smashes Animated Records

June 16th, 2018

Incredibles 2 opened with $71.55 million on Friday. To put this in perspective, it is already the biggest digital animation of 2018 and even if it doesn’t sell a single ticket on Saturday and Sunday, this would still be the fifth biggest opening weekend for a Pixar film and the 13th biggest opening for an animated film. Assuming its 93% positive reviews and its A plus from CinemaScore help its legs, it could top Solo: A Star Wars Story’s running tally by the end of the weekend. On the other hand, an opening weekend of $180 million seems like a solid goal after an opening day like this and that will put it on pace for over $500 million domestically. More...

Limited and VOD Releases: Week of Spectacular Limited Releases

June 15th, 2018

There are not a lot of limited releases on this week’s list, and none of them stand out as potential box office hits. The Year of Spectacular Men has some of the loudest buzz and good reviews, but it is playing on Video on Demand, so it will likely do well there and not find an audience in theaters. More...